Standard Register Launches DesignOnDemand(R) Pro and DesignOnDemand(R) Advanced to Assist Clients in Maximizing Sales and Market
29 Mars 2005 - 11:48PM
PR Newswire (US)
Standard Register Launches DesignOnDemand(R) Pro and
DesignOnDemand(R) Advanced to Assist Clients in Maximizing Sales
and Marketing Effectiveness DAYTON, Ohio, March 29 /PRNewswire/ --
Standard Register (NYSE:SR), a leading provider of business process
improvement, announces the launch of DesignOnDemand(R) Pro and
DesignOnDemand(R) Advanced. These two powerful Web-based marketing
tools will enable clients to design and order highly customized
customer communications and marketing collateral from their
desktops, decreasing turnaround times to as little as 48 hours. "As
competition intensifies, sales and marketing executives are feeling
increasing pressure to find more effective tools for attracting and
retaining customers," explained Steve Couture, manager of program
development and marketing for Standard Register. "By leveraging
variable print capability and content management technology from a
Web-based platform, our DesignOnDemand solutions give companies the
means to create and deliver highly customized communications to
targeted customers. These are end-to-end marketing solutions that
help improve response rates and provide a better return on their
marketing investment," he said. DesignOnDemand (DOD) Pro harnesses
the power of a company's customer relationship management (CRM)
database to target individual customers and market to them
one-to-one. It has the capability to merge database intelligence
into desired text fields (names, dates, customer facts, purchase
history) for full personalization. DOD Pro also significantly
reduces the time and resources needed to produce personalized sales
and service promotions, newsletters, brochures and other
communications by enabling users to combine free and variable text,
pre-stored graphic images and static text. "DOD Pro's sophisticated
color images, graphics and personalized text have a remarkable
ability to cut through the clutter of generic messages that bombard
customers at every turn," said Couture. "Having the right customer
communications, at the right time, with customer-specific
information embedded in the text, truly maximizes sales
effectiveness." Like DOD Pro, DesignOnDemand Advanced allows the
marketing professional to combine text and graphics to produce
high-end marketing collateral that is customized for specific
market segments or customers. DOD Advanced goes beyond basic models
and incorporates digital, four-color print with do-it- yourself
versioning capabilities in a true end-to-end fulfillment model.
This approach significantly streamlines the process and reduces the
cost of developing multiple versions of product literature and
marketing collateral while helping companies exert greater control
over branding. At the same time, DOD Pro helps eliminate
unnecessary printing and warehousing costs, as well as collateral
obsolescence. "DOD Advanced gives users the ability to accomplish
their fulfillment needs online, when they need it, in the
quantities desired, with the superior design and print quality they
expect," said Couture. "Faced with increased competition and more
demanding customers, companies today are taking a hard look at how
they can strengthen customer relationships and enhance their
marketing effectiveness," said Dennis Rediker, president and chief
executive officer of Standard Register. "DesignOnDemand Pro and
Advanced leverage leading digital technologies to provide them with
new and powerful ways for heightening marketing impact and
improving business results." About Standard Register Standard
Register (NYSE:SR) is a leading information solutions company, with
more than 90 years of innovation in improving the way business gets
done in healthcare, financial services, manufacturing and other
industries. The company helps organizations increase efficiency,
reduce costs, enhance security and grow revenue by effectively
capturing, managing and using information. Its offerings range from
document and label solutions to e- business solutions to consulting
and managed services. More information is available at
http://www.standardregister.com/ . DATASOURCE: Standard Register
CONTACT: Media, Julie McEwan, +1-937-221-1845, or , or Investors,
Robert J. Cestelli, +1-937-221-1304, or , both of Standard Register
Web site: http://www.standardregister.com/
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