Standard Register Introduces Marketing Services Suite to Help Companies Drive Brand Consistency, Sales Channel Performance
20 Septembre 2011 - 8:27PM
Business Wire
To help companies effectively protect the integrity of their
brands from content creation through campaign execution, Standard
Register (NYSE:SR), a leading provider of critical communications
management solutions, today announced the introduction of its
Marketing Services Suite. The suite offers a family of integrated
solutions designed for midmarket and enterprise class companies
that go to market through sales channels, including direct sales,
storefronts, agents, dealers and franchises. The solution set has
provided exceptional results for companies in the financial,
manufacturing, commercial and healthcare sectors.
“Managing the execution of marketing campaigns in a complex
sales channel environment can be extremely challenging,” said Jerry
Beigel, President, Standard Register Commercial Markets. “Our
Marketing Services Suite will help marketers more tightly integrate
their direct and channel marketing activities, while creating
better governance of brand standards and streamlining marketing
supply chain and fulfillment processes.”
The Marketing Services Suite combines industry-leading marketing
technologies with consulting, creative, and project management
services and supply-chain management expertise. It is designed to
help marketing professionals:
- Manage brand consistency across the
enterprise and through multiple sales channels
- Enable direct sales, storefronts,
agents, dealers or franchises to access, customize, and execute
campaign tactics in their local markets
- Coordinate and standardize key messages
and brand elements across multiple campaign elements and media,
including e-mail, web, point of sale, and direct marketing
- Improve effectiveness of campaigns
while generating higher return on investment
- Better manage regulated content for
compliance with federal and state specific statues
- Integrate with industry leading CRM
applications
- Streamline marketing operations and
manage cost
The Marketing Services Suite builds on Standard Register’s
Marketing Supply Chain services offering, which has been available
for over a decade. With a best in class digital color production
footprint and a network of over 200 certified supply chain
partners, Standard Register significantly improves the marketing
operations functions of the world’s leading brands by streamlining
the specification, production, distribution and fulfillment of
marketing collateral across the enterprise and through the sales
channel.
Customers leveraging Standard Register’s Marketing Supply Chain
services enjoy more efficient and effective brand governance,
campaign processes, and gain access to more creative solutions for
executing brand initiatives in the market.
For more information on Standard Register’s Marketing Services
Suite, visit www.standardregister.com/commercial.
About Standard Register
Standard Register (NYSE:SR) is trusted by the world’s leading
companies to advance their reputations by aligning their
communications with corporate standards and priorities. Standard
Register Commercial is a business unit of Standard Register,
serving multiple industries, including 22 of the nation’s top 25
financial services institutions as well as leading organizations in
retail, government and automotive. Core solutions are designed to
assure brand consistency, grow revenue, mitigate risk and optimize
enterprise-wide management of critical communication, and are
focused on marketing, training, customer communications,
specialized print and enterprise print management. More information
is available at www.standardregister.com/commercial.
Spire (NYSE:SR)
Graphique Historique de l'Action
De Juin 2024 à Juil 2024
Spire (NYSE:SR)
Graphique Historique de l'Action
De Juil 2023 à Juil 2024