Standard Register Raises the Bar for Digital Color Print Quality with G7 Master Printer Qualification
01 Mai 2012 - 6:16PM
Business Wire
Standard Register (NYSE:SR), a leader in the management and
execution of mission-critical communications, has received G7
Master Printer Qualification for its operations in seven regional
printing centers.
The G7 Master Printer status ensures that all print products
meet a stringent process delivering high quality, consistent color.
This reliability of visual appearance is critical to guarantee
consistent brand imagery across all forms of collateral, packaging,
signage and more.
For Standard Register, establishing a high quality, critical
color process involved four steps:
- Investing in industry-leading color
equipment at its regional centers
- Training extensively all operations,
sales and service teams
- Investing in color management software
that enables oversight at every step of the digital color
process
- Developing and implementing standard
processes that enabled G7 Master Printer Qualification in seven
regional centers
In October, Standard Register added to its brand communications
capability and capacity with approximately a $7 million investment
in digital color production and color management allowing the
company to offer the highest level of critical color production and
distribution available in the marketplace. The new equipment and
technology integrated with business process, workflow automation,
print-on-demand and SMARTworks (R) platform investments made over
the past two years. The investments support Standard Register's
Marketing Services Suite and their strategies to advance customers’
reputations by helping them effectively manage critical
communications.
To maximize Standard Register’s service benefits for customers,
each regional center has installed state-of-the-art color equipment
and completed vigorous training. Additionally, Standard Register
installed ORIS color management software to create a high level of
critical color accuracy over its multi-site network. By
implementing ORIS for automated color management, Standard Register
has invested in the tools to make it an essential supply chain
provider for high-end marketing and brand image communication.
“Demand for digital color is growing at a rapid pace,” said
Stephen McDonell, vice president of engineering and sustainability.
“G7 Master Printer Qualification further proves our continued
commitment to providing customers the ability to manage their
critical communications. The investment in new technology and
workflow capabilities saves time, increases efficiency and protects
brand identity for our customers.”
About Standard Register
Standard Register (NYSE:SR) is trusted by the world’s leading
companies to advance their reputations by aligning their
communications with corporate standards and priorities. Providing
market-specific insights and a compelling portfolio of solutions to
address the changing business landscape in commercial, healthcare
and industrial markets, Standard Register is the recognized leader
in the management and execution of mission-critical communications.
More information is available at www.standardregister.com.
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