Standard Register Launches New Natural Finish In-Mold Label Product
13 Juin 2013 - 6:47PM
Business Wire
Standard Register (NYSE: SR) today launched IML Naturals,
a new in-mold label (IML) that more effectively replicates the look
of wood and metal on injection molded plastic products. In
Naturals, Standard Register combines intellectual property
with extensive IML expertise to create an alternative, cost
effective and durable way to replicate natural surfaces. This
enhancement offers manufacturers the ability to combine in-mold
decorating with low cost molding resins to create high quality,
natural finishes such as wood grain or stainless steel. The result
is a quality, realistic looking part at a fraction of the cost.
Naturals in-mold labels are an expansion to all Standard
Register IML products including Grafilm® and Grafilm® Ultra, valued
by manufacturers for production flexibility and high durability.
This product expansion features numerous finishes including
multiple wood grains, stainless steel, chrome, brushed nickel,
brass and carbon fiber. Use of the product can dramatically improve
costs for manufacturers while improving the perception of their
products and their brand in their respective markets.
“The Naturals product is a revolutionary approach for
manufacturers and molders to gain the look of popular natural
finishes,” said Joe Klenke, senior vice president, Strategic
Development. “Until now, manufacturers have had to use real metals
and woods or expensive laminates to achieve a high quality look.
With Naturals, manufacturers gain the sought-after custom
appearance with the option of using low cost molding resins to
achieve substantial cost savings. Our clients can grow sales by
providing the high quality look of stainless steel or chrome at
lower price points. Our ability to add variable printing allows
products to be personalized, creating new types of customer value
in industry segments such as sporting equipment, computer
accessories and small appliances or home goods.”
The addition of Naturals further enhances Standard
Register’s Product Marking and Labeling solutions that provide
manufacturers a brand-centric, agency-compliant solution for
production parts across the U. S. and Mexico.
About Standard Register
Standard Register (NYSE:SR) is trusted by the world’s leading
companies to advance their reputations by aligning communications
with corporate standards and priorities. Providing market-specific
insights and a compelling portfolio of solutions to address the
changing business landscape in healthcare, financial services,
commercial and industrial markets, Standard Register is the
recognized leader in the management and execution of
mission-critical communications. More information is available at
http://www.standardregister.com.
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