Standard Register Unveils Brand Consolidation Services for Healthcare Marketers
20 Juin 2013 - 4:17PM
Business Wire
Standard Register (NYSE: SR) Healthcare, a leader in providing
information management and communication solutions for healthcare,
has announced the launch of a new Brand Consolidation Services
offering to support healthcare systems in standardizing and
integrating their brands as they acquire new hospitals, facilities
and physician practices.
“Acquisitions pose considerable challenges for healthcare
marketers who are often thinly staffed,” said Troy Atkinson,
director of Standard Register’s Healthcare Marketing Services and
Solutions. “However, with our experienced, professional services
team leading the brand integration, they can simplify the
rebranding process and effectively align their organizations
without having to divert talent from other marketing
initiatives.”
Hospital mergers and acquisitions have picked up steadily since
2007, increasing even more since the 2010 Patient Protection and
Affordable Care Act was passed. Healthcare analysts have predicted
that about 1,000 of 5,724 hospitals in the United States will
change ownership by 2020.
Standard Register Healthcare’s comprehensive offering includes
technology-enabled consulting services, project management and
design services. A brand audit team conducts onsite collection of
all branded assets, documenting related processes and reporting
their findings. A project manager works with internal departments
to consolidate, standardize and convert branded assets while at the
same time streamlining the client’s marketing supply chain. Then,
based on assessment findings, the team can deploy technology to
make branded assets accessible to the entire enterprise, and create
the technology-enabled workflows to manage marketing
operations.
“As health systems grow, brand management becomes increasingly
complex. Our three-step, ‘Organize-Migrate-Sustain’ approach
enables our healthcare clients to establish brand consistency
across their organization while giving them the means to sustain
that advantage as they continue to grow,” said John King,
president, Standard Register Healthcare.
About Standard Register
Standard Register (NYSE:SR) is trusted by the world’s leading
companies to advance their reputations by aligning communications
with corporate standards and priorities. Providing market-specific
insights and a compelling portfolio of solutions to address the
changing business landscape in healthcare, financial services,
commercial and industrial markets, Standard Register is the
recognized leader in the management and execution of
mission-critical communications. More information is available at
http://www.standardregister.com.
About Standard Register Healthcare
Standard Register Healthcare is a business unit of Standard
Register, serving more than 1,700 clients from across the
healthcare delivery network, including acute, ambulatory, and
long-term care, managed care and the suppliers that support them. A
recognized leader in managing patient-centric information and
communications, Standard Register Healthcare, together with Dialog
Medical, a subsidiary of Standard Register, provides services and
technology-enabled solutions to standardize and manage
communications to improve the coordination of care and achieve
desired outcomes. More information is available at
www.standardregisterhealthcare.com.
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