Sizzler Celebrates the New Year With All-New Location
06 Janvier 2005 - 10:34PM
PR Newswire (US)
Sizzler Celebrates the New Year With All-New Location First Casual
Dining Restaurant to Open in San Diego's Imperial Marketplace SAN
DIEGO, Jan. 6 /PRNewswire/ -- Sizzler today announced the opening
of its latest restaurant in a San Diego neighborhood that is
enjoying recent redevelopment. Owned and operated by Sizzler
franchisee BMW Management, Inc., the new Sizzler is located in
Southeastern San Diego's Imperial Marketplace, near one of the
city's most diverse communities. It is the area's first casual
dining restaurant. "We couldn't pass up the opportunity to be a
part of this vital redevelopment," said Gary Myers, president and
CEO of BMW Management, the largest of Sizzler's franchisees. "Our
new Sizzler fulfills a real dining need in the local area by
providing a casual, comfortable, sit-down restaurant that offers
great grilled food and value along with convenient and efficient
service people need for their fast-paced lives." Located at 4445
Imperial Avenue in San Diego, the newest Sizzler location features
a completely new design with exhibition-style cooking where diners
can watch their food being prepared. One of the largest Sizzler
restaurants ever built in the United States, the San Diego location
can seat up to 244 guests and will offer a special dining area for
large groups of 200 or more. Other highlights include daily
fresh-cut USDA Choice steaks, pasta dishes, seafood selections,
chicken, award-winning BBQ ribs, Sizzler's famous salad bar,
senior's and kid's menus, and specialty treats such as malts,
shakes, floats and banana splits. The all-new Sizzler fits well
into the Imperial Marketplace, a 300,000-square-foot retail center
that is anchored by Home Depot, which opened in January 2002. One
of the projects of the Southeastern Economic Development
Corporation (SEDC), the marketplace is an integral part of the
corporation's Central Imperial Redevelopment Project Area. "This
new restaurant displays an enlightened strategy on the part of
Sizzler and BMW Management," said Carolyn Y. Smith, president of
SEDC. "Although this area has been traditionally underserved,
Sizzler sees the value in being located in a key corridor that
links downtown San Diego and the new Petco Park all the way
eastward to the City of Lemon Grove. Residents will appreciate the
easy access, and we appreciate Sizzler being a part of this
redevelopment effort." Just as this San Diego neighborhood is
enjoying a reemergence, so too is the Sizzler brand. During the
past three years, Sizzler has overhauled its menu, redesigned its
buildings, launched a nationwide remodeling program and improved
its operations and training. "This new location really represents
the Sizzler of the future," said Ken Cole, Sizzler president and
CEO. "Both regular guests and customers who may not have been to
Sizzler in a while will be pleasantly surprised by the many
improvements we have made." About BMW Management, Inc. BMW
Management, Inc. currently owns and operates 25 Sizzler locations
in California and employs more than 1,000 people. They were named
2002 Franchisee of the Year by Sizzler USA. BMW Management, Inc. is
based in Temecula, Calif. About Sizzler Based in Sherman Oaks,
Calif., Sizzler operates more than 300 company- owned and
franchised restaurants in 17 states, Puerto Rico, Guatemala,
Australia, Japan, Korea, New Zealand, Taiwan, Thailand, and
Singapore. Sizzler is a division of Worldwide Restaurant Concepts,
Inc. (NYSE:SZ), a leading casual dining company with operations
throughout the world. For more information, visit
http://www.sizzler.com/ . DATASOURCE: Sizzler CONTACT: Holly
Ferris, +1-562-429-6456, or , or Brad Ritter, +1-866-284-2170, or ,
both of Brad Ritter Communications Web site:
http://www.sizzler.com/
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