Timberland's Global Service Initiative Honors Company's Heritage, Values and Commitment to Community Impact
08 Septembre 2011 - 2:08PM
Marketwired
Today marks the beginning of a month-plus community service effort,
carried out by Timberland employees across the globe. The
initiative is "Serv-a-palooza" -- what started as a one-day, annual
event where Timberland employees would abandon their desks and day
jobs to serve in their local communities, and has grown to become a
weeks-long series of service events executed in countries and
communities around the world, all focused on meeting critical
needs, creating sustainable impact and celebrating the power and
passions of Timberland employees.
"Serv-a-palooza is more than an event -- it's a representation
of what we do best, which is sharing our strength to create
positive outcomes," explains Timberland's President and CEO Jeff
Swartz. "Our employees' commitment to and passion for service is
far too great to fit in an 8-hour workday, and so to see the
program grow much bigger and broader than it was when we started 14
years ago isn't just gratifying -- it's absolutely necessary."
Throughout September and October, Timberland employees and
partners will pull on their boots and make a difference through
service projects which speak to the company's New England heritage,
commitment to social and environmental responsibility, and passion
for the outdoors. Serv-a-palooza projects include:
- Planting 1,000 trees at Suan Sri Nakon Khuan Khan, a national
park in Thailand. The park is part of a "green zone" where
industrial and commercial development is prohibited, and the area
has become the "lungs" of nearby Bangkok.
- Cleaning a stream and surrounding landscape at Beale Park, a
35-acre wildlife park in Reading, England. The park is committed to
the preservation of rare and endangered birds, and home to many
other species.
- Trail building at Betasso Preserve, a 773-acre open space
located just outside of Boulder, Colorado. Betasso is favorite
destination for hikers and mountain bikers alike, who enjoy the
preserve's scenic and expansive trails.
Hundreds of Timberland employees in New Hampshire are doing
their part today to positively impact their local communities -- as
well as those that are not so local. At Timberland's corporate
headquarters in Stratham, volunteers will frame four houses for
Habitat for Humanity. Two of the houses will go to families from
Joplin, Missouri, whose homes were destroyed by tornadoes earlier
this year, and two houses will go to families in need in Kansas
City, Missouri.
Other Stratham-area projects taking place today include painting
and landscaping at a non-profit and community center, and
constructing an outdoor stage and amphitheatre for the town of
Newmarket. Timberland's first New Hampshire headquarters and
factory were located in Newmarket, and the small mill town is
affectionately considered the "birthplace" of the Timberland®
brand.
"Our roots are in Newmarket... it seems only fitting that our
boots are headed back there today," said Jeff Swartz. "Many
employees -- including me -- have really precious memories of our
early days in Newmarket, and I hope the space and the foundation we
create there today will help create the same kind of memories for
others in the future."
For more information about Timberland's commitment to creating
social and environmental impact, visit the service section of our
website. To learn more about the rich history of our company, visit
our website's heritage section.
Timberland (NYSE: TBL) is a global leader in the design,
engineering and marketing of premium-quality footwear, apparel and
accessories for consumers who value the outdoors and their time in
it. Timberland markets products under the Timberland®, Timberland
PRO®, Mountain Athletics®, SmartWool®, Timberland Boot Company® and
howies® brands, all of which offer quality workmanship and
detailing and are built to withstand the elements of nature. The
company's products can be found in leading department and specialty
stores as well as Timberland® retail stores throughout North
America, Europe, Asia, Latin America, South America, South Africa
and the Middle East. Timberland's dedication to making quality
products is matched by the company's commitment to "doing well and
doing good" -- forging powerful partnerships among employees,
consumers and service partners to transform the communities in
which they live and work. To learn more about Timberland, please
visit www.timberland.com.
Contact: Cara Vanderbeck The Timberland Company
603.773.1222 cvanderbeck@timberland.com
Timberland A (NYSE:TBL)
Graphique Historique de l'Action
De Mai 2024 à Juin 2024
Timberland A (NYSE:TBL)
Graphique Historique de l'Action
De Juin 2023 à Juin 2024