Teradata Partners with ActionIQ on New Marketing and Customer Experience Offering for VantageCloud Customers
02 Octobre 2023 - 3:00PM
Business Wire
Teradata (NYSE: TDC) and ActionIQ announced today a new
joint-offering for marketing and customer experience (CX)
activations for Teradata VantageCloud customers. This new offering,
which includes integration with VantageCloud and ActionIQ, is now
complete and ready for customers. The collaboration highlights
Teradata’s open and connected ecosystem, which includes a strong
partnership with ActionIQ to leverage the companies’ collective
expertise in advertising and marketing technology for CX.
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Teradata VantageCloud and ActionIQ
Integration (Graphic: Business Wire)
Together, the two companies aim to democratize access to
customer data across the enterprise while providing technical teams
with enhanced control. By combining the harmonized data approach
and advanced analytics of Teradata VantageCloud with the full
capability of ActionIQ’s modern customer experience apps,
businesses can gain a comprehensive 360-degree view of customers,
foster more meaningful engagements, and deliver superior
experiences.
“The partnership between Teradata and ActionIQ is a win for
customers interested in enhancing their customer experience and
driving profitable growth,” said Lisa Stewart, Senior Vice
President, Worldwide Partners and Alliances at Teradata. “With
ActionIQ's expertise in advertising and marketing technology for
CX, combined with Teradata's complete cloud analytics and data
platform, businesses can unlock the full potential of their
customer data, enhance agility, accelerate time-to-value, and
deliver exceptional customer experiences.”
“Teradata's unmatched legacy in data analytics and ActionIQ's
marketer-friendly CDP (customer data platform) position us to
redefine customer experiences," said Tasso Argyros, ActionIQ CEO
and Founder. "Our shared vision is to empower businesses, enabling
faster innovation, better decisions, and genuine customer
connections.”
With Teradata VantageCloud, the complete cloud analytics and
data platform, and ActionIQ, businesses can unlock faster
innovation, better decision-making, and enhanced customer
experiences, particularly for AI and ML. ActionIQ’s unique
composable architecture offers easy-to-use, self-service data
access to marketers while pushing queries into VantageCloud for the
best of both worlds in terms of performance, enterprise scale and
security. This allows business teams to gain direct, but
controlled, access to data, enabling self-serve use cases through
seamless and scalable integrations with owned and paid channels. IT
and data teams will benefit from zero data latency, scalable
governance, and worry-free integrations, freeing up resources
previously spent on managing ever-changing requirements. This
partnership is designed to future-proof acquisition marketing
strategies, increases loyalty, and improves retention for business
teams.
ActionIQ will offer a range of solutions to Teradata
VantageCloud customers:
- ActionIQ Audience Center is an audience segmentation tool
enabling effective management of audience data for targeted
marketing campaigns and personalized customer interactions.
- Real-Time CX allows for real-time access to customer profiles
and behavior for personalized customer experiences.
- IdentityPlus provides comprehensive identity resolution
capabilities that deliver deeper insights into customer identities
and behaviors, resulting in personalized experiences and improved
targeting.
- Journey Orchestration offers a drag-and-drop canvas for
building multi-step, multi-channel customer journeys. As a result
of this new partnership, all of these applications can now map
directly to Teradata VantageCloud.
ActionIQ will join Teradata at the Teradata Possible event in
Orlando on October 2-4 to share more details with customers.
About ActionIQ
ActionIQ is a new kind of composable customer data platform for
enterprise brands who want to grow faster and deliver meaningful
experiences for their customers. Built for data in constant motion,
ActionIQ’s unique composable architecture gives marketers easy and
secure ways to activate data anywhere in the customer experience
while keeping data securely where it lives. Unify data from any
source, build smart audiences, resolve customer identities, and
design personalized interactions that unlock revenue across the
entire customer lifecycle – all while helping technical teams
extend existing technology investments to manage data governance,
costs, and performance. Enterprise brands such as Albertsons,
Atlassian, Bloomberg, DoorDash, HP, and many more use ActionIQ to
drive growth through extraordinary customer experiences. Learn more
at actioniq.com.
About Teradata
At Teradata, we believe that people thrive when empowered with
better information. Our best-in-class cloud analytics and data
platform delivers the harmonized data and trusted AI/ML
organizations need for confident decision-making, faster
innovation, and impactful business results. See how at
Teradata.com.
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