TDK Tdk Corp

TDK, a world leader in digital recording solutions, announces the introduction of its 8cm ScratchProof Double Sided DVD recording media for the latest generation of DVD camcorders. In addition to providing double-sided DVD recording functionality, the innovative new product also incorporates TDK's exclusive DURABIS hard coating technology. Both sides of TDK 8cm ScratchProof Double Sided DVD media feature DURABIS technology to protect the disc surfaces against common contaminants such as scratches, fingerprints and dust adherence. Offering 2.8GB capacity, a TDK 8cm ScratchProof Double Sided DVD provides a full hour of recording in a DVD camcorder. The discs can be played in virtually any home DVD player. 8cm ScratchProof Double Sided DVD joins TDK's complete line of 8cm camcorder media solutions, engineered to provide professional-level performance to video enthusiasts. "Since the inception of the camcorder two decades ago, TDK has provided media for every camcorder format," noted Chris Bailey, TDK Director of Recording Media. "By consistently offering industry-leading reliability along with unsurpassed image and sound quality, TDK has established itself as the brand that camcorder users trust to capture and preserve once in a lifetime memories." Bailey concluded, "The DVD camcorder format requires optical disc media to perform in a new and challenging environment - the outdoors. Not only does TDK 8cm ScratchProof Double Sided DVD media offer superb recording stability in the field, but it's also designed to withstand the rigors of being handled in less than ideal conditions. TDK's new 8cm ScratchProof Double Sided DVD is tough, reliable recording media that incorporates a double-sided formulation to enable capturing two times more video than was previously possible with DVD camcorders." Media that Protects Your Memories and Your Camcorder Designed for the new generation of DVD camcorders, TDK's 8cm ScratchProof Double Sided DVD media is the ideal solution for any videographer who isn't willing to risk losing once in a lifetime memories. The exclusive DURABIS coating protects the media against the scratches that can occur when the discs are transferred between cases, camcorders and DVD players. In addition to giving TDK 8cm recording media up to 100 times greater scratch resistance than standard optical discs, DURABIS also makes it easy to wipe off fingerprints, ink smudges, and accidental food and beverage spills without damaging the disc. DURABIS drastically enhances the disc's static discharge rate, thereby reducing dust adherence. While a conventional DVD releases 50% of an electrostatic charge after 15 hours, TDK discs featuring DURABIS quickly release 50% of a charge in 50 minutes resulting in a lower rate of dust adherence. Because the TDK DURABIS coating technology protects the recording layer, it can prevent write/read errors, jitter and even recording and playback dropouts. Reducing the amount of dust that can contact a camcorder's delicate internal optics can help maintain hardware performance and may extend the device's longevity. DURABIS also effectively prevents damage from exposure to ultraviolet rays. In fact, TDK DVD media with DURABIS provides three times greater resistance to damaging UV light than any other DVD media available. TDK's full 8cm DVD media lineup includes 8cm ScratchProof Double Sided DVD-R, 8cm ScratchProof DVD-R and 8cm ScratchProof DVD-RW, all of which feature DURABIS technology. All three products are the most damage-resistant recordable DVD media available. In addition, TDK also offers standard 8cm DVD-R and DVD-RW. TDK's newly expanded 8cm DVD recordable media lineup embodies TDK's ongoing commitment to providing the widest range of DVD media for every application. Rated for recording at up to 2x speed, TDK's 8cm ScratchProof Double Sided DVD-R media, ScratchProof DVD-R and ScratchProof DVD-RW are all currently available at estimated street prices of $6.99, $3.99 and $4.99 each, respectively. TDK's standard DVD-R and DVD-RW 8cm media is also currently available at estimated street prices of $1.99 and $2.99 each, respectively. About TDK TDK Corporation (NYSE: TDK) is a leading global electronics company based in Japan. It was established in 1935 to commercialize "ferrite," a key material in electronics and magnetics. The company today is a leader in the development of next-generation technologies such as Blu-ray Disc recording media, an optical disc ideally suited for high-definition video recording. TDK offers a full line of recordable DVD and CD media, digital camcorder tapes, professional data storage solutions and much more. TDK logo is a trademark or registered trademark of TDK Corporation. DURABIS is a trademark of TDK Corporation.