TDK and Densei-Lambda Launch Unified Product Brand; Start Collaboration With Co-Marketing Activities to Enhance Power-Supply Bu
27 Mars 2006 - 5:00PM
Business Wire
TDK Corporation and Densei-Lambda KK will launch a unified brand,
called TDK-Lambda, for power-supply products on April 1, 2006. As
the first stage of the brand integration, the two companies will
promote and market their products together. The unified brand will
cover AC-DC switching power supplies, DC-DC converters, DC-AC
inverters, and power modules. (Among these product groups, some
existing products will keep current brand names.) TDK has been
mainly focusing on products for consumer equipment while
Densei-Lambda has a strong presence in industrial equipment.
Densei-Lambda's strength lies in AC-DC switching power supplies and
power modules, while TDK's advantage is in DC-DC converters and
DC-AC inverters. With the unified brand, the two companies will
leverage their strength in sales, marketing, manufacturing, and
product development. The two companies will enhance the
power-supply business as a TDK Group and provide comprehensive and
broad solutions to the customers. As the first initiative in their
co-marketing activities, TDK and Densei-Lambda will co-exhibit
their unified brand products and new products at the TDK-Lambda
Booth at TECHNO-FRONTIER 2006, which will be held at the Makuhari
Messe International Convention Complex in Japan on April 19-21.
About TDK Corporation TDK Corporation (NYSE:TDK) is a leading
global electronics company based in Japan. It was established in
1935 to commercialize "ferrite," a key material in electronics and
magnetics. TDK's current product line includes ferrite materials,
electronic components, wireless computer networking products,
magnetic heads for HDD, and advanced digital recording media. For
more information about TDK, please visit
http://www.tdk.co.jp/tetop01/index.htm.
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