LIN Media Acquires Majority Ownership in HYFN
04 Avril 2013 - 10:30PM
Business Wire
LIN TV Corp. ("LIN Media"; NYSE: TVL), a local multimedia
company, announced today that it acquired a majority ownership
position in HYFN, a full service digital agency that develops and
implements award-winning mobile, social and web experiences for
some of the world’s largest brands.
“Our acquisition of this growing and successful company is part
of our continued investment to build our digital media ecosystem in
a strategic way that drives synergies and positions us as the
leading one-stop-shop for all marketing needs,” said Vincent L.
Sadusky, President and Chief Executive Officer of LIN Media.
Founded in 2000 with offices in Los Angeles, California and New
York, New York, HYFN is a collective force of strategic, creative,
engineering and client service specialists that deliver
results-driven campaigns for mid-size, Fortune 500 and global
companies that want to reach and engage their target audiences
wherever they are, on any device.
HYFN's proprietary social media management system, HYFN8, allows
brands to manage their entire social presence in a consolidated
dashboard. Its unique social platform provides custom listening and
profile management streams, post scheduling tools, a robust web
based social media and web application builder, and deep analytics
to allow for better engagement and monetization.
HYFN is a member of the elite Facebook® Preferred Marketing
Developer program that recognizes developers who have built
value-added products in one or more of four qualification areas --
Pages, Ads, Apps and Insights -- represented by individual badges.
HYFN is one of only 12 developers worldwide that have been awarded
three out of the four badges.
“The demand for robust social and mobile marketing solutions
that break through the clutter continues to grow at a rapid pace,”
said Robb Richter, Senior Vice President Digital. “We've been
extremely impressed with HYFN’s digital capabilities, business
model and the strength of their management team. There are
important competitive advantages that result from having the
agency’s creative talent in the same room as their engineers.”
HYFN, which was named one of America’s Fastest-Growing Private
Companies in 2012 by Inc. magazine, will join LIN Media’s growing
Digital Media portfolio. The Company will fully leverage HYFN’s
services, solutions and technology, including its social media
management platform, as well as its creative and technology
capabilities, to expand its offerings and synergies.
Morgan Harris, who will continue in his role as Founder and
Chief Executive Officer of HYFN, said, "We are excited about this
incredible opportunity to be part of LIN Media’s impressive digital
media portfolio. It represents a very important piece of our
strategy to significantly grow our business and enhance our already
powerful reach in the digital marketplace.”
About LIN Media
LIN Media is a local multimedia company that operates or
services 43 television stations and seven digital channels in 23
U.S. markets, along with a diverse portfolio of web sites, apps and
mobile products that make it more convenient to access its unique
and relevant content on multiple screens.
LIN Media’s highly-rated television stations deliver important
local news and community stories along with top-rated sports and
entertainment programming to 10.5% of U.S. television homes. The
Company’s digital media operations focus on emerging media and
interactive technologies that deliver performance-driven digital
marketing solutions to some of the nation’s most respected agencies
and brands. LIN TV Corp. is traded on the NYSE under the symbol
“TVL”.
Forward-Looking Statements
This press release includes statements that constitute
"forward-looking statements," including statements regarding our
future plans and operations. Forward-looking statements inherently
involve risks and uncertainties that could cause our actual results
to differ materially from the forward-looking statements. Factors
that could contribute to such differences include, but are not
limited to, our ability to successfully expand our digital
operations and other risks detailed in our periodic reports filed
with the Securities and Exchange Commission. Reports may be
accessed online at www.sec.gov or www.linmedia.com. By making these
forward-looking statements, we undertake no obligation to update
these statements for revisions or changes after the date of this
press release.
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