SAN FRANCISCO and NEW YORK, Sept. 21,
2016 /PRNewswire/ -- Twitter and Bloomberg Media today
announced a partnership to stream Bloomberg Television's live
broadcast of the 2016 U.S. Presidential and Vice Presidential
debates on Twitter. The agreement is an expansion of the
partnership Twitter and Bloomberg Media announced in July to stream
select Bloomberg Television programs.
Twitter will stream Bloomberg Television's live broadcast of the
scheduled U.S. Presidential and Vice Presidential debates,
beginning on Monday, September
26th. The stream will also include special
Bloomberg Politics programming thirty minutes before and after each
debate, which will be led by Bloomberg Politics Managing Editors
Mark Halperin and John Heilemann. Additional Bloomberg Politics
talent, reporting, and expert analysis will contribute to the
coverage.
"Twitter is where the 2016 presidential election is happening
every single day," said Anthony
Noto, Twitter's chief financial officer. "Livestreaming the
debates with Bloomberg combined with the live commentary and
conversation on Twitter will create a one-screen experience at the
center of the action unlike any other."
"We are thrilled to extend our partnership with Twitter to
include our coverage of the U.S. presidential debates during this
unprecedented and remarkable U.S. election," said Bloomberg Media
CEO Justin B. Smith. "Bloomberg's
non-partisan political coverage stands out from the crowd for its
independence and quality. By leveraging the power of Twitter's
enormous real-time platform for reaction and analysis, this
partnership will provide viewers the opportunity to watch and
interact with the news coming from this fall's debates as they
happen live on smartphones, computers and TVs."
The stream will be available globally at debates.twitter.com, in
Twitter Moments or on @bpolitics. Bloomberg is Twitter's exclusive
streaming partner for the debates.
Debate schedule:
- Monday, September
26th, First Presidential Debate
- Tuesday, October 4th,
Vice Presidential Debate
- Sunday, October 9th,
Second Presidential Debate
- Wednesday, October
19th, Third Presidential Debate
Additional Bloomberg Politics' debate coverage will include
special editions of "With All Due Respect" (5-6 PM ET) shot live on location and hosted by
Halperin and Heilemann, as well as a number of short-form digital
videos. Bloomberg Media is the consumer-facing media organization
of Bloomberg LP – the world's leading multi-platform media company
for business and finance. Bloomberg Media draws on 2,400
journalists in more than 150 bureaus in 73 countries and delivers
news across digital, TV, radio, print magazines and live events.
Bloomberg Television is available in more than 360 million
households worldwide and across more than 70 countries, and is
streamed live on the company's digital and mobile properties.
Bloomberg TV and Radio have the highest median household and
personal incomes of all measured broadcasters according to the 2015
Ipsos Affluent Survey.
In total, Tweets sent during both the first Democratic and
Republican primary debates in 2016 received over one billion
impressions, and over half of all Tweets sent about the 2016
election are from people 25 years old and younger. There were ten
million Tweets sent during the first U.S. Presidential debate of
the 2012 election cycle, which was the most watched U.S.
Presidential debate in history.
About Twitter
Twitter, Inc. (NYSE: TWTR) is what's
happening in the world right now. From breaking news and
entertainment to sports and politics, from big events to everyday
interests. If it's happening anywhere, it's happening first on
Twitter. Twitter is where the full story unfolds with all the live
commentary and where live events come to life unlike anywhere else.
Twitter is available in more than 40 languages around the world.
The service can be accessed at Twitter.com, on a variety of mobile
devices and via SMS. For more information, visit about.twitter.com
or follow @twitter.
About Bloomberg
Bloomberg, the global business and
financial information and news leader, gives influential decision
makers a critical edge by connecting them to a dynamic network of
information, people and ideas. The company's strength – delivering
data, news and analytics through innovative technology, quickly and
accurately – is at the core of the Bloomberg Professional service,
which provides real time financial information to more than 325,000
subscribers globally. For more information, visit
www.bloomberg.com/company.
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