SUNNYVALE, Calif., Feb. 4, 2021 /PRNewswire/ -- Google Cloud
today announced a new, multi-year, strategic partnership with
Twitter (NYSE: TWTR). The company will deepen its initial work with
Google and move its offline analytics, data processing, and machine
learning workloads to Google's Data Cloud. This will allow Twitter
to analyze data faster and improve the experience for people who
use the service every day.
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Behind every Tweet, Like and Retweet is a series of data points
that helps teams understand how people are using the service, and
what types of content they might want to see. To process all of
this information, Twitter's data platform ingests trillions of
events, processes hundreds of petabytes of data, and runs tens of
thousands of jobs on over a dozen clusters every day. With this
expanded partnership, Twitter is adopting Google's Data Cloud
including BigQuery, Dataflow, Cloud Bigtable and machine learning
(ML) tools. These tools not only power the company's rapidly
growing data ecosystem to enable faster data-informed decisions,
but also to enable deeper ML-driven product innovation.
Using Google's Data Cloud, Twitter will be able to democratize
data access by offering a range of data processing and machine
learning tools to better understand and improve how Twitter
features are used. Previously, engineers and data scientists
often developed large custom data processing jobs, which can now be
queried faster using SQL in BigQuery. This will make it easier for
both technical and non-technical teams to study data and accelerate
the time to insight.
"Our initial partnership with Google Cloud has been successful
and enabled us to enhance the productivity of our engineering
teams. Building on this relationship and Google's technologies will
allow us to learn more from our data, move faster and serve more
relevant content to the people who use our service every day. As
Twitter continues to scale, we're excited to partner with Google on
more industry-leading technology innovation in the data and machine
learning space," said Parag Agrawal,
CTO, Twitter.
"Helping customers manage the entire continuum of data - from
storage to analytics to AI - is one of our key differentiators at
Google Cloud," said Thomas Kurian,
CEO of Google Cloud. "It's been phenomenal to watch this company
grow over the years, and we're excited to partner with Twitter
to innovate for the future and deliver the best experience possible
for the people that use Twitter every day."
This new strategic expanded partnership extends the companies'
2018 deal, when Twitter tapped Google Cloud to move Hadoop clusters
to Google Cloud Platform as a part of Twitter's cloud strategy,
dubbed "Partly Cloudy."
About Google Cloud
Google Cloud provides organizations
with leading infrastructure, platform capabilities and industry
solutions. We deliver enterprise-grade cloud solutions that
leverage Google's cutting-edge technology to help companies operate
more efficiently and adapt to changing needs, giving customers a
foundation for the future. Customers in more than 150 countries
turn to Google Cloud as their trusted partner to solve their most
critical business problems.
About Twitter, Inc.
Twitter is what's
happening and what people are talking about right now. To learn
more, visit about.twitter.com and follow @Twitter. Let's talk.
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SOURCE Google Cloud