Drew Barrymore joins the company as an Investor
and first-ever Global Brand and Sustainability Advocate to
collaborate on a shared belief that sustainability is the only
future
Grove Collaborative (“Grove” or “the Company”),
a leading sustainable consumer products company and Certified B
Corp, announced today actress and entrepreneur Drew Barrymore has
joined the Company as an investor and its first-ever Global Brand
and Sustainability Advocate. Grove, fueled by a mission to
transform the consumer products industry into a force for human and
environmental good, has partnered with Barrymore to shed light on
the severity of the plastic crisis and the urgent need for
individuals and corporations to take immediate collective action to
create a more sustainable future.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220407005267/en/
Drew Barrymore joins Grove Collaborative
as an investor and first-ever Global Brand and Sustainability
Advocate. (Photo: Business Wire)
“I've spent years looking for easy, real solutions for a more
earth-friendly lifestyle at home for my family and the world around
me," said Barrymore. "I have been a fan of Grove products since I
discovered their starter kit and am inspired by their goal of being
100% plastic free by 2025. I'm thrilled to join the Grove team so
that we can make it easier for everyone to make the important
switch to more sustainable products and fight the plastic crisis
our world is facing.
The partnership launches with Grove’s first multi-channel brand
campaign, “Wish-cycling,” which features Barrymore and sets out to
debunk the myth that plastic recycling is the solution to the
plastic crisis. The campaign will run across a host of media
channels such as TV, social, radio and Out of Home. Grove has been
leading zero plastic waste product innovation within the CPG
industry, and in the last year has added nearly 100 new Grove Co.
and Peach Not Plastic products, its owned household cleaning and
personal care brands, respectively - showing that it is possible
for the industry to innovate away from plastic.
Wish-cycling, or putting something in the recycling bin wishing
and hoping it gets recycled is a harmful assumption that often
leads companies and individuals to justify creating and consuming
even more single-use plastic products. In reality, only 9% of the
plastic we consume ever gets recycled - no matter how much we put
in the recycling bin. Grove and Barrymore are on a mission to
educate and inspire collective action with the goal of eliminating
plastic from our daily lives for good and for the good of our
planet.
“Drew is such a positive and authentic person, and she is an
incredible example of someone who strives to affect change by
inspiring and educating others,” said Stu Landesberg, CEO and
co-founder of Grove Collaborative. “We are thrilled to welcome Drew
to the team to work together towards a common goal of creating a
more sustainable plastic-free future.”
In addition to appearing in the Wish-Cycling ad campaign,
Barrymore will work closely with Grove’s product development team
on Grove Collaborative’s flagship home care brand, Grove Co., to
bring her unique and delightful perspective to future product
innovation and help move the brand closer to its plastic-free goal.
She will also join Grove’s advocacy work to lead the industry at
large out of its reliance on plastic packaging.
In 2020, Grove created its Plastic Working Group for third-party
brands to collaborate and work together to solve the plastic
problem. The group is composed of over 85 brands such as Seventh
Generation, Method, Mrs. Meyer’s and others who are working
together to catalyze the home and personal care industry through
collaboration, information exchange and sharing best practices.
Grove Collaborative recently became a public benefit corporation
and over the last 2 years, Grove customers have avoided over 4.25
million pounds of plastic from ever being produced, by choosing
Grove Collaborative’s owned brands, Grove Co. and Peach products.
This savings is equivalent to the weight of 209 million plastic
bottles.
About Grove Collaborative Launched in 2016 as a Certified
B Corp, Grove Collaborative is transforming consumer products into
a positive force for human and environmental good. Driven by the
belief that sustainability is the only future, Grove creates and
curates over 150 high-performing eco-friendly brands of household
cleaning, personal care, laundry, clean beauty, baby and pet care
products serving millions of households across the U.S. each year.
With a flexible monthly delivery model and access to knowledgeable
Grove Guides, Grove makes it easy for everyone to build sustainable
routines.
Every product Grove offers — from its flagship brand of
sustainably powerful home care essentials, Grove Co., plastic-free,
vegan personal care line, Peach Not Plastic, and zero-waste pet
care brand, Good Fur, to its exceptional third-party brands — has
been thoroughly vetted against strict standards to be
uncompromisingly healthy, beautifully effective, ethically produced
and cruelty-free. Grove Collaborative is a public benefit
corporation on a mission to move Beyond Plastic™ and in 2021,
entered physical retail for the first time at Target stores
nationwide, making sustainable home care products even more
accessible. Grove is the first plastic neutral retailer in the
world and is committed to being 100% plastic-free by 2025. For more
information, visit www.grove.co.
On December 7, 2021, Grove and Virgin Group Acquisition Corp. II
(“VGII”) (NYSE: VGII), a publicly traded special purpose
acquisition company (SPAC) sponsored by Virgin Group, entered into
a definitive business combination agreement that will result in
Grove becoming a public company. Upon closing of the transaction,
the combined company will continue to operate under the Grove name
and will be listed on the NYSE under the new “GROV” ticker
symbol.
About Drew Barrymore Drew Barrymore was born in Culver
City, California, into a revered acting family that includes, among
many others, her grandfather John Barrymore. She started performing
in commercials before her first birthday. At age six she was chosen
by director Steven Spielberg to co-star as ‘Gertie’ in E.T.: The
Extraterrestrial. In 1995, she created her own production company,
Flower Films, with partner Nancy Juvonen. Their first film was the
1999 comedy Never Been Kissed, followed by the box office hit
Charlie’s Angels in 2000. Firmly established as a production
powerhouse, Flower Films subsequently produced the features 50
First Dates, cult favorite Donnie Darko, Duplex, Charlie’s Angels:
Full Throttle, Music and Lyrics, Fever Pitch, He’s Just Not That
Into You and Whip It, which she directed and appeared in. Drew won
a 2009 Golden Globe Award and Screen Actors Guild Award for her
role as fallen heiress Edith Bouvier Beale in the lauded HBO
production of Grey Gardens. She most recently starred in and
executive produced the Netflix original series Santa Clarita
Diet.
Drew’s new talk show, The Drew Barrymore Show premiered on
September 14, 2020 and is currently in its second season. In June
2021, Drew launched DREW magazine. In addition to Drew’s extensive
film and television career, Drew is also the founder of Barrymore
Brands. In 2013, Drew launched FLOWER Beauty, a cosmetics company.
Drew has added eyewear, home, kids, hair tools and paint to her
brand. In 2021, Drew introduced Beautiful kitchen tools and
appliances, which is carried at 2,500 Walmart stores nationwide and
online. On November 2, 2021, Drew launched her first lifestyle book
with Pilar Valdes, “Rebel Homemaker: Food, Family, Life.”
Additional Information and Where to Find It In connection
with the proposed business combination, VGII filed with the SEC on
January 18, 2022, a registration statement on Form S-4 containing a
preliminary proxy statement and a preliminary prospectus of VGII,
and after the registration statement is declared effective, VGII
will mail a definitive proxy statement/prospectus relating to the
proposed business combination to its shareholders. This press
release does not contain all the information that should be
considered concerning the proposed business combination and is not
intended to form the basis of any investment decision or any other
decision in respect of the business combination. VGII’s
shareholders and other interested persons are advised to read the
preliminary proxy statement/prospectus and, when available, the
amendments thereto and the definitive proxy statement/prospectus
and other documents filed in connection with the proposed business
combination, as these materials will contain important information
about Grove, VGII and the proposed business combination. When
available, the definitive proxy statement/prospectus and other
relevant materials for the proposed business combination will be
mailed to shareholders of VGII as of a record date to be
established for voting on the proposed business combination. Such
shareholders will also be able to obtain copies of the preliminary
proxy statement/prospectus, the definitive proxy
statement/prospectus and other documents filed with the SEC,
without charge, once available, at the SEC’s website at
www.sec.gov, or by directing a request to Virgin Acquisition Corp.
II, 65 Bleecker Street, 6th Floor, New York, New York 10012.
No Offer or Solicitation This press release shall not
constitute an offer to sell or the solicitation of an offer to buy
any securities, or a solicitation of any vote or approval, nor
shall there be any sale of these securities in any state or
jurisdiction in which such offer, solicitation or sale would be
unlawful prior to registration or qualification under the
securities laws of any such state or jurisdiction.
Participants in the Solicitation VGII, Grove and their
respective directors, executive officers, other members of
management, and employees, under SEC rules, may be deemed to be
participants in the solicitation of proxies of VGII’s shareholders
in connection with the proposed business combination. Information
regarding the persons who may, under SEC rules, be deemed
participants in the solicitation of VGII’s shareholders in
connection with the proposed business combination will be set forth
in VGII’s registration statement on Form S-4, including a proxy
statement/prospectus, which VGII filed with the SEC on January 18,
2022. Investors and security holders may obtain more detailed
information regarding the names and interests in the proposed
business combination of VGII’s directors and officers in VGII’s
filings with the SEC and such information will also be in the
registration statement to be filed with the SEC by VGII, which will
include the proxy statement / prospectus of VGII for the proposed
business combination.
Caution Concerning Forward-Looking Statements This press
release contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, including
statements regarding our or our management team’s expectations,
hopes, beliefs, intentions, plans, prospects or strategies
regarding the future, including possible business combinations,
revenue growth and financial performance, product expansion and
services. Any statements contained herein that are not statements
of historical fact may be deemed to be forward-looking statements.
In addition, any statements that refer to projections, forecasts or
other characterizations of future events or circumstances,
including any underlying assumptions, are forward-looking
statements. The words “anticipate,” “believe,” “continue,” “could,”
“estimate,” “expect,” “intends,” “may,” “might,” “plan,”
“possible,” “potential,” “predict,” “project,” “should,” “would”
and similar expressions may identify forward-looking statements,
but the absence of these words does not mean that a statement is
not forward-looking. The forward-looking statements contained in
this press release are based on our current expectations and
beliefs made by the management of VGII and Grove in light of their
respective experience and their perception of historical trends,
current conditions and expected future developments and their
potential effects on VGII and Grove as well as other factors they
believe are appropriate in the circumstances. There can be no
assurance that future developments affecting VGII or Grove will be
those that we have anticipated. These forward-looking statements
involve a number of risks, uncertainties (some of which are beyond
the control of the parties) or other assumptions that may cause
actual results or performance to be materially different from those
expressed or implied by these forward-looking statements, including
that the VGII stockholders will approve the transaction, regulatory
approvals, product and service acceptance, and that, Grove will
have sufficient capital upon the approval of the transaction to
operate as anticipated. Should one or more of these risks or
uncertainties materialize, or should any of our assumptions prove
incorrect, actual results may vary in material respects from those
projected in these forward-looking statements. Additional factors
that could cause actual results to differ are discussed under the
heading “Risk Factors” and in other sections of VGII’s filings with
the SEC, and in VGII’s current and periodic reports filed or
furnished from time to time with the SEC. All forward-looking
statements in this press release are made as of the date hereof,
based on information available to VGII and Grove as of the date
hereof, and VGII and Grove assume no obligation to update any
forward-looking statement, whether as a result of new information,
future events or otherwise, except as may be required under
applicable securities laws.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220407005267/en/
JBC for Grove Collaborative
grove@jenniferbett.com
Virgin Group Acquisition... (NYSE:VGII)
Graphique Historique de l'Action
De Mai 2024 à Juin 2024
Virgin Group Acquisition... (NYSE:VGII)
Graphique Historique de l'Action
De Juin 2023 à Juin 2024