Vivendi Commits to Protecting and Authenticating Content Produced by Its Businesses
19 Juin 2024 - 4:48PM
Business Wire
Regulatory News:
Vivendi (Paris:VIV) today announced that it has taken several
initiatives to protect and promote the creations of its various
businesses. The objective is to ensure greater transparency and
authenticity of the content produced in the digital ecosystem and
to certify that it has been produced in whole or in part by a human
being or by artificial intelligence.
This approach comes at a time when Web 3.0, this new generation
of a decentralized, more independent Internet, based in particular
on blockchain technology, is enjoying renewed interest. The
challenge for Vivendi is to use the ongoing developments of Web 3.0
to defend the legitimate interests of all its rights holders in
matters of intellectual property.
Fabien Aufrechter, Vice President Web 3.0, said: "Generative
artificial intelligence is a driver of transformation and
acceleration for the creative industries. But without a tool for
authenticating digital content, the risks generated by this
technology cannot be overlooked. This is why we are committed to a
project to protect all the content we produce, with the aim of
encouraging all digital content creators to follow us."
Vivendi has joined the Coalition for Content Provenance and
Authenticity (C2PA) and Havas has become a member of the Content
Authenticity Initiative. These two international groups count among
their founding members Adobe, Google, Intel, Microsoft, OpenAI and
the BBC. Their objective is to propose open-source technical
solutions to combat disinformation, online fraud and content piracy
by certifying, in a non-falsifiable way, via the blockchain, the
origin and the path of digital content.
Vivendi has also become a member of the League for the Security
of Web 3.0 and will chair its commission on the protection of
intellectual property. This association is a network of around one
hundred European private and public players concerned about the
security issues related to blockchain technologies.
This press release has been authenticated as coming from Vivendi
using the C2PA standard on the Ethereum public blockchain thanks to
the Click solution developed by the startup Nodle. This ensures a
simple user experience for both journalists and the company
distributing a press release or any other document.
Several other initiatives are being taken in parallel by
Vivendi’s various businesses to deploy the potential of blockchain
technologies. Prisma Media’s Capital magazine has become the first
global media outlet to deploy a solution for accessing some of its
content in token-gated mode, a new form of monetization via
cryptographic tokens that promotes ethical CRM by being more
transparent and secure. For its 75th anniversary, the magazine
Paris Match presented a collection of 75 NFTs (non-fungible tokens)
of iconic photos from its archives on the online art gallery
superrare.com.
About Vivendi
Since 2014, Vivendi has been building a world-class content,
media and communications group. Canal+ Group is a major player in
the creation and distribution of cinema and audiovisual content on
all continents. With Lagardère, Vivendi is the world’s
third-largest book publisher for the general public and educational
markets, and a leading global player in travel retail. Havas is one
of the largest global communications groups with a presence in more
than 100 countries. Vivendi is also active in the magazine business
(Prisma Media), and in video games (Gameloft). It also owns a
global digital content distribution platform (Dailymotion) and a
subsidiary dedicated to providing very high-speed Internet access
in Africa (GVA). Vivendi’s various activities work closely together
as an integrated group committed to transforming its businesses to
meet the expectations of the public and anticipate constant
changes. As a committed group, Vivendi contributes to building more
open, inclusive, and responsible societies by supporting diverse
and inventive creative works, promoting broader access to culture,
education, and its industries, and increasing awareness of 21st
century challenges and opportunities. www.vivendi.com.
This document has been certified by Vivendi SE using the
blockchain and Nodle Connecting SDK’s Click solution to ensure its
authenticity. View this certificate of authenticity by logging in
to https://www.certification.vivendi.com or using a blockchain
explorer such as https://etherscan.io or
https://www.blockchain.com.
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