In the spirit of giving back this November, Virgin Mobile USA
(NYSE: VM) is tag teaming with Public Enemy to host a benefit
concert to help homeless youth in Washington, D.C. stay warm this
winter. Celebrating the three-year anniversary of National Homeless
Youth Awareness Month designated by Congress through the efforts of
The RE*Generation, Virgin Mobile's charity arm, Public Enemy will
perform on November 18th at George Washington University's Lisner
Auditorium for one unforgettable night with ticket proceeds
benefiting Sasha Bruce House, a non-profit shelter for homeless
youth in Washington, D.C. Adding to the excitement will be a
sneak-peek screening of Kyocera's ALL Access, the eagerly
anticipated documentary in which aspiring young filmmakers
chronicle the award nominated Virgin Mobile FreeFest and capture
the raw excitement of the bands and their fans. Tickets can be
purchased for $25 at DC's 9:30 Club prior to the show or online at
www.aneveningwithpublicenemy.com starting on Friday, October 30th
at 10 a.m. As always, Virgin Mobile USA customers and past
attendees of Virgin Mobile FreeFest will have access to an
exclusive pre-sale days beforehand.
"Youth homelessness has consistently been on the rise year over
year," said Bob Stohrer, chief marketing officer, Virgin Mobile
USA. According to the Health and Human Services Department, the
number of contacts with runaways that federally-financed outreach
programs make rose to 761,000 in 2008 from 550,000 in 2002, when
current methods of counting began and we will only see more young
people cast to the streets as the weak economy destabilizes
American households. "Virgin Mobile has continued to support this
growing issue and this concert in National Homeless Youth Awareness
Month is just one of the many efforts Virgin Mobile has initiated
to raise awareness of youth homelessness throughout the year."
In addition, fans can bring a new or gently used coat and
receive a VIP seat upgrade the night of the show. Working in
conjunction with the One Warm Coat initiative, lead by, Serve DC,
The Mayor's Office on Volunteerism, fans can bring a new or gently
used coat and receive a VIP seat upgrade the night of the show. All
coats will be collected for the benefit of the Sasha Bruce House.
Coats can be dropped off when purchasing tickets at the 9:30 Club
and ticket buyers will instantly receive a free upgrade to VIP
seats, subject to availability. If ticket buyers order online and
bring a coat to Will Call on show night, they will be eligible for
a free VIP ticket as available.
"This November is the third National Homeless Youth Awareness
Month," said Ron Faris, senior director of brand marketing and
innovation, Virgin Mobile USA. "We hope fans will enjoy the show,
while always remembering the importance of giving back during the
holidays."
"Don't believe the hype. Just because everyone says the
economy's coming back doesn't mean that homeless kids don't need a
place to sleep and keep warm," said Flavor Flav of Public Enemy.
"We're happy to put on this show with Virgin Mobile to remind
everyone to give back this holiday season."
Special Documentary Screening
Kyocera's ALL Access gave youth across America the opportunity
to go behind the scenes at the 2009 Virgin Mobile FreeFest and
create a rock documentary about the unique music festival,
featuring candid moments and exclusive interviews with Weezer,
Franz Ferdinand, Public Enemy, Taking Back Sunday, Blink-182 and
more. The fourteen young filmmakers, who were selected from
thousands of applicants, captured the incredible energy at the
event, with a special eye toward the bands' excitement about
helping young Americans. The Independent Film Channel (IFC) will
debut vignettes of the film this November, to be followed soon
after by a public release and a Kyocera world-premiere event.
"Considering Kyocera's deep, ongoing involvement in FreeFest and
the generous support of our ALL Access program by Virgin Mobile and
Public Enemy, this event is the perfect place to do the first
limited screening of the ALL Access documentary," said Tom Maguire,
head of global marketing at Kyocera Communications Inc. "ALL Access
was all about empowering our nation's youth and we stand with
Virgin Mobile in its efforts to address youth homelessness in
America."
Virgin Mobile's USA The Re*Generation
The Re*Generation is Virgin Mobile USA's initiative to address
the issue of youth homelessness and empower a generation of its
own. For the past three years, Virgin Mobile has been a consistent
voice in raising awareness for this issue, fundraising and
implementing easy ways for the public to engage and show support.
For more information, visit
http://www.virginmobileusa.com/virgin-mobile-life/regeneration-past-about.
Virgin Mobile USA, Inc.
Virgin Mobile USA, Inc., through its operating company Virgin
Mobile USA, L.P., offers millions of customers control, flexibility
and choice through Virgin Mobile's Plans Without Annual Contracts
as well as pay-as-you-go and contract offerings, with national
coverage powered by the Sprint PCS network. Virgin Mobile USA is
known for its award-winning customer service, with 90% of its own
customers reporting satisfaction.
Virgin Mobile USA's full slate of smart, stylish and affordable
handsets are available at approximately 40,000 top retailers
nationwide and online with Top-Up cards available at approximately
150,000 locations. Advanced contract devices like the Ocean 2 and
unlimited All-in voice plans can be explored at
http://www.virginmobileusa.com/. Learn more about Virgin Mobile USA
at Facebook and Twitter.
About KYOCERA
Kyocera Communications Inc. (KCI) is the sales, marketing,
customer engineering and service headquarters for Kyocera- and
Sanyo-branded wireless products and accessories in the Americas.
The company's devices are driving the convergence of
telecommunications, broadband and multimedia. KCI was formed in
April 2009 through the combination of Kyocera Wireless Corp. and
Kyocera Sanyo Telecommunications Inc., two wholly owned
subsidiaries of Kyocera International Inc. The former was created
when Kyocera purchased QUALCOMM Incorporated's consumer wireless
phone business in 2000, while the latter was formed when Kyocera
purchased the wireless phone business of Sanyo Electric Co., Ltd.
in 2008. Based in San Diego, KCI leverages Japan's history of
creating advanced consumer technologies around humanism and respect
for the environment and blending them with a Western
entrepreneurialism and style, resulting in a unique design language
and a natural, user-friendly interface. For more information,
please visit www.kyocera-wireless.com.
Kyocera Corporation (NYSE: KYO) (TOKYO: 6971)
(http://global.kyocera.com/), the parent and global headquarters of
the Kyocera Group, was founded in 1959 as a producer of fine
ceramics (also known as "advanced ceramics"). By combining these
engineered materials with metals and plastics, and integrating them
with other technologies, Kyocera has become a leading supplier of
telecommunications equipment, office-document imaging equipment,
solar power generating systems, semiconductor packages, electronic
components, cutting tools and industrial ceramics. During the year
ended March 31, 2009, the company's net sales totaled 1.13 trillion
yen (approximately US$11.5 billion). Kyocera marks its 50th
anniversary in 2009, and the 40th anniversary of its U.S.
operations. It is ranked #418 on Forbes magazine's 2009 "Global
2000" listing of the world's largest publicly traded companies.
Sasha Bruce House
A young person who needs a place to stay -- for any reason --
can find a home at the Sasha Bruce House. The staff at Bruce House
also providing counseling and classes that can lead a young person
back to a more stable and supportive family situation, or on a path
to true independence and self-sufficiency. DC's only short-term
shelter for young people, the Bruce House is open 24 hours a day,
serving roughly 200 - 300 youth, ages 11-17, each year.
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