SECAUCUS, N.J., Feb. 7, 2022 /PRNewswire/ -- The Vitamin
Shoppe®, an omni-channel specialty retailer of
nutritional products, today announced the launch of
TrueYou™, an innovative and extensive assortment of
supplements that caters to the unique and evolving needs of women
through every stage of their lives. Crafted from premium
ingredients and backed by science, TrueYou was created to inspire
self-care and balanced wellbeing, empowering every woman's
brilliant self to shine through.
Applying the industry-leading expertise of The Vitamin Shoppe,
TrueYou developed a range of 14 nutritional supplements to enhance
physical, mental, and emotional health. Available exclusively at
The Vitamin Shoppe and Super Supplements™ stores, and online
at www.vitaminshoppe.com/trueyou, TrueYou is the comprehensive
wellness solution for women seeking to become their best
selves.
Sharon Leite, CEO of The Vitamin
Shoppe, commented, "TrueYou is one of the most significant brand
launches in The Vitamin Shoppe's 45-year history and we are excited
to deliver these exceptional new products to a diverse range of
women. We saw a meaningful need in the marketplace for a wellness
brand that supports and empowers women throughout their lives. A
woman's nutritional support needs evolve in truly unique ways due
to changes in hormones and health habits, family and career
responsibilities, and many other lifestyle factors – which is
something I genuinely understand from personal experience. TrueYou
addresses these varying needs with premium formulas crafted for
each chapter of life, from post-grad to post-menopause. Finding the
time and tools for self-care can be a challenge for any woman, and
TrueYou offers women an easy and effective way to prioritize their
own health and wellbeing with trusted products tailored to their
needs."
A defining element of TrueYou formulas is the Women's
Equilibrium Blend™, a proprietary blend of nutrients selected to
support a healthy estrogen balance and a woman's overall wellbeing.
This blend includes Diindolylmethane (DIM), a phytochemical found
in cruciferous vegetables like broccoli and kale, which research
has shown to support a healthy estrogen balance; calcium
D-glucarate, which has been shown to support liver detoxification
and estrogen metabolism; and organic broccoli sprouts, which
provides potent antioxidants and aids cellular health.
The Women's Equilibrium Blend is included as a key ingredient in
a number of TrueYou formulas, such as Mighty Strong calcium for
bone and teeth health, Helping Hand fertility support, and Cool as
a Cuke stress and mood support with ashwagandha. Three of TrueYou's
core products designed to provide essential benefits to a broad
range of wellness seekers are:
- TrueYou Perfect Ensemble: Take on the day with a
high-potency multivitamin designed for the unique needs of
unstoppable women, including B12 for energy production; biotin for
healthy hair, skin, and nails; lutein and zeaxanthin for eye
health; plus, TrueYou's proprietary Women's Equilibrium Blend.
- TrueYou Head Over Heels: Help your inner radiance
shine through with TrueYou's enhanced collagen powder, formulated
with collagen peptides and hyaluronic acid for healthy nails, hair,
skin, and joints, plus TrueYou's proprietary Women's Equilibrium
Blend.
- TrueYou Balancing Act: Designed to help you achieve
a healthy hormonal balance, TrueYou's estrogen support formula
includes myo-inositol and d-chiro-inositol, clinically studied
ingredients shown, when combined, to support estrogen balance,
fertility, and ovarian function. Also includes TrueYou's
proprietary Women's Equilibrium Blend.
Every product from TrueYou is Non-GMO, gluten and soy-free, and
is free of all artificial colors, preservatives, and magnesium
stearate. Ingredient purity and potency is verified by independent,
third-party labs and every product meets or exceeds industry
quality standards.
TrueYou's expansive assortment delivers solutions for women
across key supplement categories, including: Vitamins and Minerals,
such as Pep In Your Step plant-based iron supplements; Beauty from
Within, such as Go With the Glow hair, skin, and nails formula;
Digestive and Cleanse, such as Gentle Detox 7-day cleanse with
fiber and herbal detox blends; and Healthy Solutions, such as Grace
Period menopause support, with Chinese herbs known to support
balance.
Empowering women to become their best selves is inherent in the
TrueYou mission. As part of that ethos, TrueYou has partnered with
Kiva.org, a non-profit crowdfunding platform that expands access to
financial services in underserved communities around the world.
Kiva's innovative model allows individuals to provide microloans as
small as $25 to small business owners
in local communities globally, unlocking capital for promising
entrepreneurs.
Every TrueYou purchase, both in-store and online, will earn the
customer a $25 Kiva credit to invest
in the success of a small business owner of their choosing.
"More than just a donation, each of these microloans becomes
part of a meaningful and sustainable way to create economic and
social good in underserved communities. Our goal at TrueYou is to
invest in the health and wellness of women everywhere, which makes
us especially honored to partner with Kiva in creating a more
financially inclusive world that empowers women entrepreneurs and
helps their dreams, families, and communities thrive," said Ms.
Leite of the partnership.
Since Kiva was founded in 2005, more than 2.1 million lenders
have loaned more than $1.7 billion
dollars to borrowers in over 77 countries. This money has
helped empower over 4.2 million borrowers, of whom 81% are women,
with an overall 96% repayment rate. For more information, please
visit www.Kiva.org.
From its founding in 1977, The Vitamin Shoppe has grown into the
premiere global destination for health and wellness solutions,
supporting millions of customers annually on their journeys of
lifelong wellness. The Vitamin Shoppe offers the largest assortment
of vitamin, mineral, and supplement products at retail in the U.S.,
encompassing national brands and an expanding portfolio of
proprietary brands, including TrueYou.
About The Vitamin Shoppe
Lifelong Wellness Starts Here™. The Vitamin
Shoppe®, a subsidiary of Franchise Group Inc. (NASDAQ:
FRG), is a global, omni-channel specialty retailer and wellness
lifestyle Company with the mission of providing customers with the
most trusted products, guidance, and services to support them on
their journeys of lifelong wellness. Based in Secaucus, New Jersey, the Company offers a
comprehensive assortment of nutritional solutions, including
vitamins, minerals, specialty supplements, herbs, sports nutrition,
homeopathic remedies, green living products, and natural beauty
aids. In addition to carrying products from approximately 700
national brands, The Vitamin Shoppe offers products from its
proprietary brands within its owned and wholesale channels,
including: The Vitamin Shoppe®, Vthrive The Vitamin
Shoppe™, BodyTech®, BodyTech® Elite,
fitfactor™, fitfactor KETO™, plnt®,
ProBioCare®, True Athlete®, and TrueYou™. In
the U.S., the Company conducts business through over 700
company-operated retail stores under The Vitamin Shoppe and Super
Supplements banners, and via its website, www.vitaminshoppe.com.
Globally, The Vitamin Shoppe serves customers in select
Asia, South America, and Central America markets through local retail
and e-commerce partners.
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SOURCE The Vitamin Shoppe
