LOGAN,
Utah, Aug. 25, 2022 /PRNewswire/ -- iFIT, a
leader in connected fitness hardware, software and subscription
content, announced today that Andy
Donkin, former Chief Marketing Officer of Alexa Auto at
Amazon, has joined iFIT as its Chief Customer Officer.
Mr. Donkin brings to iFIT nearly 20+ years of marketing,
e-commerce, sports marketing and digital subscription experience,
with a significant understanding of business building across the
content streaming, travel, gaming, and consumer goods industries.
Collectively, Andy spent over nine years with Amazon as Alexa
Auto's Chief Marketing Officer, Head of Global Marketing, Prime
Video and Head of Global Brand and Mass Marketing.
As iFIT's Chief Customer Officer, Mr. Donkin will oversee the
Company's marketing, creative, content and ecommerce functions. He
will be driving the full lifecycle of customer engagement across
the portfolio of fitness brands, including the Company's leading
fitness equipment brands – NordicTrack and Proform, and its iFIT
connected fitness streaming platform. In this new role, Andy will
be working to evolve the customer experience and increase awareness
of the benefits of the iFIT connected platform, ensuring customers
engage with the appropriate equipment and digital workouts that
will allow them to achieve their fitness and wellness
goals.
With extensive digital and brand marketing experience, Mr.
Donkin will be instrumental to iFIT's continued growth in the
fitness industry. Marc Magliacano,
iFIT Board of Director and a Managing Partner at L Catterton, said,
"We are excited and privileged to announce the hiring of
Andy Donkin as iFIT's Chief Customer
Officer. Andy has exceptional marketing, direct-to-consumer and
subscription leadership experience. As we continue to embark on the
next chapter at iFIT, Andy will be instrumental in championing
critical initiatives to deliver to our members and customers an
engaging and rewarding experience with proven results. Broadening
iFIT's reach to millions of fitness consumers showcasing our
proprietary and distinctive content created by some of the world's
greatest athletes is just one area where Andy will accelerate
growth."
Mr. Donkin is the latest addition to iFIT's leadership team,
joining Dale R. Gerard, who took on
the role of Chief Financial Officer in June
2022. Mr. Gerard came to iFIT after twelve years with Vivint
Smart Home (NYSE:VVNT), where he most recently served as CFO. An
award-winning CFO, Mr. Gerard has over 25 years of expertise in
finance, treasury, and operations.
About iFIT
iFIT® is a global fitness and well-being subscription
technology company that provides unmatched fitness experiences and
solutions to its growing community of over 7.7 million members in
over 120 countries. iFIT's industry-leading brands – NordicTrack®,
ProForm®, Sweat®, Freemotion®, Weider® and 29029® – are powered by
the iFIT integrated health and fitness platform, which seamlessly
connects the company's proprietary software, experiential content
and interactive hardware. Based in Logan,
Utah, with offices in Paris, Shanghai, Sydney and Leeds, the company offers immersive, adaptive,
personalized workout experiences for every fitness level and
interest. iFIT delivers these patented interactive experiences
through an extensive offering of live and on-demand content across
the industry's broadest range of connected fitness modalities. iFIT
is a leader and pioneer in the health and well-being industry with
more than 400 issued and pending patents.
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SOURCE iFIT