ZipRecruiter Inaugural Employer Survey: With Labor Shortages Here to Stay, U.S. Employers Are Pulling Out All the Stops
11 Octobre 2023 - 3:00PM
Business Wire
New annual employer study reveals insights into
the return to the office, the state of pay, skills-based hiring,
and talent trends
ZipRecruiter®, a leading online employment marketplace, today
released the results from its first Annual Employer Survey,
providing an in-depth look into the challenges, motivations, and
latest hiring practices of employers across the U.S. According to
the new report, employers are adopting new policies, processes and
offerings to recruit and retain top talent in today’s labor
market.
“Employers increasingly understand that labor shortages are here
to stay, given current demographic trends and government policies.
In response, they have made a dizzying array of changes to their
hiring processes, tech stacks, benefits offerings, and remote work
policies over just the past year. Now, many are turning to emerging
Generative AI tools, eager to find a silver bullet,” said Julia
Pollak, ZipRecruiter Chief Economist and lead author of the
report.
ZipRecruiter surveyed individuals responsible for hiring
decisions at 2,000 businesses of varying sizes and industries
throughout the U.S. The report provides insights into four major
categories – work arrangements, skills-based hiring, the state of
pay, and top talent trends.
Remote or RTO?: Employers and Workers Meet in the
Middle
As employers explore different remote work and return to office
policies, one thing remains clear—most U.S. companies are done with
the five-day in-office work week.
Key findings include:
- A mere 16% of companies with office jobs that could feasibly be
done remotely require employees to be in the office five days a
week.
- Even among the 43% of companies that have revised their remote
work policies and mandated some form of return-to-office over the
past year, only 14% have required workers to come back five days a
week.
- There is a large remote recruitment premium on ZipRecruiter,
with remote jobs getting more than three times as many applications
as similar in-person jobs.
- The remote reversal is largely based on employer beliefs that
effective in-person monitoring and mentoring require employees and
managers to be in the office at the same time. However, over 70% of
employers say they do not centrally coordinate in-office days,
which could diminish the intended benefits of returning to the
office.
The full work arrangements report with additional data and
commentary is available here.
Beyond Degrees: Rethinking Qualifications in the Skills-First
Era
Employers are ditching degrees and embracing skills-based
hiring—especially in the wake of skills shortages, post-pandemic
college enrollment declines, and a widely acknowledged college
affordability crisis.
Key findings include:
- 45% of companies said they had dispensed with degree
requirements for some roles in just the past year, and 72% said
they now practice skills-based hiring, prioritizing skills over
degrees.
- The share of job postings on ZipRecruiter listing a bachelor’s
degree as a requirement fell 10% between 2022 and 2023 to date,
whereas the share of job postings offering candidates training and
tuition assistance rose 31% and 24%, respectively.
- Facing skills gaps, employers are prepared to make investments
in candidates with the right soft skills. 10% of employers said
they added student loan assistance to their benefits packages, 15%
said they added tuition assistance, and 30% said they added new
employee training and development programs in the past year.
The full skills-based hiring report with additional data and
commentary is available here.
Pay Trends Amid Rising Pay Transparency
It is becoming standard practice for employers to publish salary
information in job descriptions, but determining the right amount
to post is challenging in the current environment where employers
are both reducing pay for certain roles and having trouble filling
vacancies at current wage levels.
Key findings include:
- 41% of employers polled say a position has gone unfilled in the
past six months because candidates wanted more pay than the company
was prepared to offer. And pay is the top response employers gave
as their #1 differentiator in recruitment.
- ZipRecruiter data shows that, on average, posted pay levels
have declined over the year in more industries, categories, and job
titles than increased—a deviation from the historical trend.
- This trend of employers trying to change employee wage
expectations following two years of rapid (nominal) wage increases
is backed up by the survey data, with 48% saying they have reset
pay downwards for some roles in the past year.
- 75% of employers agree that pay transparency helps them attract
quality candidates, and 61% agree that pay transparency makes
recruitment more efficient by discouraging poorly matched
candidates from applying and preventing post-offer
disappointment.
The full state of pay report with additional data and commentary
is available here.
The Top 10 Talent Acquisition Challenges of 2023
Employers might have expected hiring conditions to ease as the
pandemic waned and then later as the Federal Reserve raised
interest rates to restrictive levels. However, many employers
report they still find themselves in a tough labor market.
Key findings include:
- When asked to list their top three recruitment challenges, 57%
of employers said they lacked qualified candidates, and 46% said
they had too few candidates of any kind.
- The labor market remains highly competitive, with 40% of
employers saying that competition for talent from better-known
companies is among their top three recruitment challenges, and 40%
listing competition from companies that pay more or offer more
benefits.
- 50% of employers bemoaned a lack of underrepresented candidates
in the talent pipeline, 43% noted a lack of applicants of color,
and 42% a lack of female applicants.
The full talent trends report with additional data and
commentary is available here.
Survey methodology
The ZipRecruiter Annual Employer Survey is a nationwide online
survey exploring employer attitudes toward recent hiring trends and
their experiences of current U.S. labor market conditions.
Respondents were verified talent acquisition professionals and
hiring managers with considerable responsibility for hiring
processes and decisions. They represent 2,000 businesses of all
sizes and across industries. The survey was fielded from July 7 to
August 1, 2023.
About ZipRecruiter
ZipRecruiter® (www.ziprecruiter.com) is a leading online
employment marketplace that actively connects people to their next
great opportunity. ZipRecruiter’s powerful matching technology
improves the job search experience for job seekers and helps
businesses of all sizes find and hire the right candidates quickly.
ZipRecruiter has been the #1 rated job search app on iOS &
Android for the past six years1 and is rated the #1 employment job
site by G2.2
1Based on job seeker app ratings, during the period of January
2017 to January 2023 from AppFollow for ZipRecruiter,
CareerBuilder, Glassdoor, Indeed, LinkedIn, and Monster. 2Based on
G2 satisfaction ratings as of December 13, 2022.
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version on businesswire.com: https://www.businesswire.com/news/home/20231011321012/en/
Claire Walsh, Press Relations press@ziprecruiter.com
ZipRecruiter (NYSE:ZIP)
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