Indigo hosts its Grand Opening celebrations
this weekend with free events for the whole family.
TORONTO, Oct. 25, 2018 /PRNewswire/ - Indigo (TSX: IDG),
the world's first cultural department store, announces today the
official opening of its first United
States location at The Mall at Short Hills in New
Jersey. The 30,000 square foot store is dedicated to
inspiring, informing and indulging the community with a rich
assortment of books, exclusive in-house designed lifestyle
products, beautiful gifts, and toys, all carefully sourced to
enrich the lives of its customers. Indigo's assortment is organized
around several shops including Books, IndigoKids, IndigoBaby,
Wellness, Home, Joy of the Table, A Room of Her Own, and
IndigoPaper. A destination for the whole family, customers can look
forward to grand opening weekend events October 27th and 28th,
including arts and crafts, interactive activities, a photobooth,
live music, and more.
Heather Reisman founded the publicly-traded Canadian
company Indigo Books & Music in 1996 bringing a lifelong
passion for books to the retail environment with the goal of
creating a cultural department store for booklovers. Since the
launch of its first store in 1997, Indigo has grown to become
Canada's pre-eminent lifestyle
retailer and leading bookstore with over 200 locations, while
continuing to innovate its offerings and invest in communities.
Recognized as one of Canada's top
companies for employee satisfaction, Indigo's opening creates more
than 120 new jobs in Short
Hills.
"We're thrilled to be launching our first US store," said
Heather Reisman, Indigo's CEO and
Chief Booklover. "Indigo has always been a platform to add value
and joy to our customers' lives, both through our product offerings
and our unique experience. Our ambition is to enrich the lives of
our customers each time they interact with us. We are excited to be
testing our concept in one of the largest retail markets in the
world and joining the Short Hills
community."
Acting as a local gathering place, Indigo Short Hills provides a welcoming
destination for books, gifts, and toys with a customer-first
shopping environment. Indigo's staff are experts, providing
personalized decision support and service. The warm and modern
store is designed to inspire and delight, offering a place to
unwind and unplug. In addition to Indigo's proprietary products,
the store offers a unique selection of the most sought-after
speciality brands including S'well, Herschel, Casper, Kid Made
Modern, and more.
Coming soon to Indigo Short Hills is CaféIndigo, a
unique concept that offers a custom, locally-sourced curated menu,
including La Colombe's full range of beverages. Customers will find
a variety of delicious and healthy options, along with kid-friendly
items, that can be enjoyed in the café or taken away.
Indigo provides an offering built on the Company's core
beliefs:
- A destination for kids big and small, IndigoKids is
committed to being a partner to parents and families as they care
for the development of the child and their creative potential.
IndigoKids offers the books, crafts, products, and services that
parents and families look for to enrich their child's love of
reading, healthy curiosity, learning, exploration, and growth.
- Indigo believes that self-care is essential to overall
well-being. The Wellness Shop offers an exclusive
curation of essentials grounded in three pillars: nourish, sleep,
and mindful meditation. At every stage of the wellness journey,
customers will find inspiring and supporting items including health
and well-being books, diffusers, meditation essentials, sleep aids,
and so much more.
- Food and cooking can bring together friends and family for
moments of connection. Indigo is here to help customers create warm
and inviting tablescapes, with the cookbooks needed to prepare and
eat real food, and the serve ware and the inspiration to
make moments around the table joyful.
- In a busy and fast-paced world, reading books can
provide a moment to unplug and unwind. Indigo's expansive selection
connects customers to authors and ideas who inspire their reading
life.
Grand Opening Events: To celebrate the opening of Indigo
Short Hills the public is invited to attend a special weekend of
family-friendly grand opening events on October 27- 28 including:
Saturday, October 27
- 11:00 am – Read, question and
think with Andrea Beaty's
bestselling titles, Ada
Twist, Scientist, Iggy
Peck, Architect, and Rosie Revere, Engineer
- 12:00 pm – Create a PAW Patrol®
craft including a Marshall fire badge!
- 12:30 pm – Get ready for
Halloween by making a spider out of LEGO®
- 1:00 pm – Enjoy demonstrations of
some of Hasbro®'s top toys and games including Playdoh, Jenga, Lost
Kitties and more!
- 1:00 pm – Take home a
personalized poem created on-the-spot by a Typewriter Poet
- 2:00 pm – Get in the Halloween
spirit with Klutz® Face Painting
- 3:00 pm – Create adorable animals
out of egg cartons using the Klutz® Jr. Egg Carton Animals Kit
- 4:00 pm – Make memories with the
Fujifilm® Photobooth
- 4:00 – 6:00 pm – Enjoy local live
music
Sunday October 28
- 11:00 am – Enjoy a Llama
Llama© Storytime and costume character visit
- 12:00 pm – Create floating island
bath toys with Sago Mini™
- 12:30 pm – Learn the ABCs with
the new ABC Backpack from LeapFrog®
- 1:00 pm – Enjoy a Melissa &
Doug® Water Paint Pad activity
- 1:00 – 3:00 pm – Discover the
future with a tarot card reader
- 2:00 pm – Create beautiful prints
with the Klutz® Stencil Art Kit
- 2:00 – 4:00 pm – Enjoy local live
music
- 3:00 pm – Take home a
personalized poem created on-the-spot by a Typewriter Poet
For a full calendar of upcoming events, and more information on
Indigo, please visit Indigo.com.
About Indigo
Indigo is the world's first Cultural Department Store – a
physical and digital meeting place inspired by and filled with
books, music, art, ideas, and beautifully designed lifestyle
products. Indigo believes in real books, in living life fully and
generously, in being kind to each other and that stories – big and
little – connect us.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/canadian-retailer-indigo-opens-first-us-store-at-the-mall-at-short-hills-in-new-jersey-300737971.html
SOURCE Indigo Books & Music
Inc.
