Laurentian Bank’s grassroots donations campaign makes a meaningful difference in communities across Canada
23 Novembre 2022 - 4:38PM
Laurentian Bank has successfully concluded its second annual
“Laurentian in the Community” campaign, which empowers its branches
and business centres to give back to the communities where its
employees and customers live and work. Following the success of
last year’s campaign, the total amount donated has been doubled to
$158,000, which has been distributed to 79 local charitable
organizations across the country. These funds will directly support
these not-for-profit organizations in delivering on their missions
and providing critical services to their respective clientele,
whose needs have been further exasperated under the current
macroeconomic context and as we continue to deal with the effects
of the ongoing global Covid-19 pandemic.
Because they work directly in the communities
they serve, Laurentian branch and business centre employees
understand the realities of their regions better than anyone else
in the Bank. That's why team members from the Bank's 79 branches
and business centre located in Quebec and across the country were
empowered to work together and identify the organizations which
would be the recipients of these donations.
The following examples illustrate how every
dollar donated has a direct impact on the lives of thousands of
people:
L’Accolade Mental Health
Based in Châteauguay, L’Accolade Mental Health
is a non-profit organization that responds to the needs of families
dealing with mental illness by offering them support and
accompaniment services. Thanks to the $2,000 donation made by the
branch of Châteauguay, the organization will be able to provide
additional mental health services for more people in need.
"Loving someone who is not well brings distress,
as emotions run high. Accolade Mental Health supports people who
are caring for someone who is juggling mental illness. Your
contribution will allow us to support more people in need, so that
they and the person in need can ease the emotional burden that
comes with mental illness."
- Gabrielle Brind'Amour, General Manager of
Accolade Mental Health
Reaching out to the most vulnerable
teenagers and young adults
The Bank’s Beauport branch, located in the
Quebec City area donated $2,000 to TRIP Jeunesse Beauport. The
organization's mission is to reach out to teenagers and young
adults at risk of homelessness and to support them through street
work and community intervention. The Bank's donation will help TRIP
pursue its essential mission with the region's youth.
"Listening and accompanying someone means being
with them, letting them follow their path without interfering. It
means continuing to be there, even when nothing else seems
possible. It means staying on the edge of the precipice, within
hearing distance, ready to suggest new paths, to answer calls, to
reach out and never give up when someone says there is nothing more
to do with them."
- Karine Lessard, General Manager of TRIP
Jeunesse Beauport
Affordable housing providing a solid
foundation for Ottawa families
The Bank's Ottawa business centre team decided
to support Habitat for Humanity of Greater Ottawa, an organization
that builds affordable housing to help low-income families become
homeowners.
"Habitat for Humanity of Greater Ottawa's
homeownership program offers much more than just housing; it allows
families to own their own home and become involved in their
community. The benefits of this type of program are multiple:
long-term stability, reduced demand for social housing and food
banks, better educational, financial and employment outcomes,
improved health and overall well-being of families. Thanks to
generous donors like Laurentian Bank, we are able to continue
building affordable housing for local families."
- Mushtaq Kazani, CEO of Habitat for Humanity of
Greater Ottawa
Click here to view the complete list of selected
charities.
As the holiday season approaches, Laurentian
Bank kicked off its annual employee giving campaign, “Giving
Matters,” on November 21, 2022. The funds raised will provide
financial assistance to three different Canadian charities: Red
Cross, United Way and HealthPartners. Last year's campaign raised
over $295,000.
About Laurentian Bank of
Canada
At Laurentian Bank, we believe we can change
banking for the better. By seeing beyond numbers.
Founded in Montreal in 1846, Laurentian Bank
helps families, businesses and communities thrive. Today, we have
approximately 3,000 employees working together as one team, to
provide a broad range of financial services and advice-based
solutions for customers across Canada and the United States. We
protect, manage and grow $49.8 billion in balance sheet assets and
$27.8 billion in assets under administration.
We drive results by placing our customers first,
making the better choice, acting courageously, and believing
everyone belongs.
Information:
Merick SeguinSenior Manager, Media
RelationsLaurentian Bank of
Canadamerick.seguin@banquelaurentienne.ca514 451-3201
Laurentian Bank of Canada (TSX:LB)
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