Improving the customer experience with AI
requires consistent data, process management, and a pragmatic
approach
TORONTO, April 23, 2018 /PRNewswire/ - NexJ Systems Inc.
(TSX: NXJ), a provider of Intelligent Customer Management software,
today shared insight into how financial services firms should
leverage AI to grow their business. Some firms have already started
an AI journey with roboadvisors managing investments or chatbots
providing customer support. With an evolutionary and practical AI
strategy, firms can now empower advisors and bankers to better
focus interactions to increase market share.
NexJ has been delivering rules-based intelligence in its product
suite for more than 10 years, enabling some of the world's largest
financial institutions to differentiate themselves through the
delivery of personalized service and a superior customer
experience. NexJ's Intelligent Customer Management suite comprises
relationship management, process management, and data management
products. The guiding principle behind every NexJ product is to
deliver intelligent capabilities that empower bankers and advisors
to save time, optimize customer value, and enhance client
engagement. We are now progressively introducing machine learning
and advanced AI to generate and operationalize deeper, more
reliable insights from enterprise data.
NexJ's Intelligent Customer Management approach begins by
integrating any data source, whether internal, such as back-office
systems, or external, such as market data, into a comprehensive
customer view. A sophisticated rules engine leverages this
integration to automate time-consuming tasks and embed best
practices into daily activities. For example, firms can use the
rules engine to drive recommendations in real time and prompt for
next best action.
This intelligent capability, coupled with consistent data, forms
the foundation for future deep learning and the application of AI
to key business tasks and ensuring regulatory compliance. For
example, NexJ provides the capability to select the correct
regulatory forms, prefill data from integrated systems and launch
dynamic branching approval and follow-up workflows.
According to Ashley Globerman,
Wealth Management Research Analyst at Celent, "The automated
customization of client performance reports is a feature that
separates NexJ from its competitors. Most CRM providers have only
begun to add this capability to their roadmaps for 2019 and
beyond."
"What our customers want is for their advisors to have an
intuitive user experience that helps them work smarter and faster,"
said William M. Tatham, CEO of NexJ
Systems. "Our newly added ability to support machine learning to
deliver a cognitive application is an exciting step in the
advancement of our industry-leading Intelligent Customer Management
for financial services."
About NexJ Systems Inc.
NexJ Systems is a provider of Intelligent Customer Management
software for the financial services industry. The Intelligent
Customer Management suite is comprised of NexJ's award
winning-products that use artificial intelligence to optimize
customer management and increase advisor productivity, and
cognitive applications that use machine learning to recommend the
right actions to work smarter and faster.
Based in Toronto, NexJ has
clients throughout North America,
Asia Pacific and in Europe. For more information about NexJ
visit www.nexj.com, e-mail info@nexj.com, or call
416-222-5611. Join us on LinkedIn, follow us on Twitter, subscribe
to our YouTube channel, like us on Facebook or hang out with us on
Google+.
NexJ Forward-looking Statement
Certain statements in this press release may contain words
considered forward-looking statements or information under
applicable securities laws. These statements are based on NexJ's
current expectations, estimates, forecasts and projections about
the operating environment, economies and markets in which the
company operates. These statements are subject to important
assumptions, risks and uncertainties that are difficult to predict,
and the actual outcome may be materially different. NexJ's
assumptions, although considered reasonable by the company at the
date of this press release, may prove to be inaccurate and
consequently its actual results could differ materially from the
expectations set out herein. For additional information with
respect to risks and other factors which could occur, see NexJ's
securities filings with the OSC and other securities regulators.
NexJ securities filings are available on www.sedar.com. Unless
otherwise required by applicable securities laws, NexJ disclaims
any intention or obligations to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise.
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SOURCE NexJ Systems Inc.