National Post Announces Updated Suite of Digital Products
19 Juin 2017 - 2:00PM
Business Wire
National Post is pleased to announce that on June 20, National
Post and Financial Post will launch new websites, followed by
mobile apps later in June that will significantly enhance the
digital experience for readers.
National Post’s new digital product suite will include:
- The first ever Financial Post
standalone app featuring: the latest business news, better
surfacing of video and media rich content, ability to share stories
as well as up-to-date insights and information on markets and
stocks readers follow.
- The redesigned National Post and
Financial Post websites and apps.
- All new Financial Data sections on the
Financial Post mobile site and apps that offer business users the
data they need at their fingertips 24/7.
The new sites at nationalpost.com and financialpost.com will
also offer a variety of advertiser benefits, including:
- A number of ad units that are sticky,
staying in place while the user scrolls down the page, allowing for
higher ad viewability and click through rates.
- Standardized ad units across the
network.
- Better contextualization of content for
higher click through rates.
As has been the case for the last eight years, National Post
moves to a Tuesday to Saturday print publication through the summer
months, and this year will continue that schedule beyond the summer
– eliminating the Monday print edition as of July.
“While we continue to innovate on our digital platforms, and
enhance our offerings across all of our National Post brands,
extending the summer print schedule made strategic sense,” said
Gerry Nott, National Post’s Senior Vice President and SVP Content,
Postmedia. “Eliminating the Monday print publication puts our
National Post brands on stronger financial footing as we continue
invest our energies into expanding our brands’ reach both with
audiences and clients.”
New this summer is the introduction of a Monday ePaper edition –
a digital replica of the print edition. The first National Post
summer Monday ePaper will publish on Monday, July 3.
About National Post
National Post is a division of Postmedia Network Inc., a wholly
owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A,
PNC.B), is a Canadian newsmedia company representing more than 200
brands across multiple print, online, and mobile platforms.
Award-winning journalists and innovative product development teams
bring engaging content to millions of people every week whenever
and wherever they want it. This exceptional content, reach and
scope offers advertisers and marketers compelling solutions to
effectively reach target audiences. For more information, visit
www.postmedia.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170619005607/en/
PostmediaPhyllise GelfandVice President,
Communications416-442-2936pgelfand@postmedia.comorPostmediaStephanie
Woods-SullivanManager, Corporate
Communications416-442-2928swoods@postmedia.com
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