Firehouse Subs and Apparel Group to open more
than 100 restaurants over the next 10 years across UAE and
Oman
ZUG, SWITZERLAND, Sept. 10,
2023 /CNW/ - Today, the Firehouse Subs® brand
and the Apparel Group are excited to announce new plans to develop
and open more than 100 Firehouse Subs restaurants across UAE
and Oman in the next decade as
part of an exclusive agreement.
Firehouse Subs was founded in Jacksonville, Florida in 1994 by two brothers
and former firefighters. The founders brought the culture of the US
firehouse to their food and guest experience. Now, in
partnership with the esteemed Apparel Group, Firehouse Subs is set
to elevate this experience even further on an international
scale. Firehouse Subs is all about hearty portions, premium
ingredients, and heartfelt service with a commitment to public
safety. The brand offers hearty sandwiches that have been perfected
by our chefs using time honored recipes. Our chefs start by
selecting flavorful meats, cheeses & delicious bread that is
crispy on the outside and soft on the inside. They then take the
meats, add cheese, and steam it using our unique steam ovens to
lock in the juices, preserving the authentic flavors and
textures.
"We are very excited to continue our path to expand the
Firehouse Subs brand across the world. Apparel Group has been a
strong partner operating the Tim Hortons brand in the Middle East/North
Africa region (MENA) since 2013 and we believe their
extensive experience and expertise will bring numerous advantages
to the brand's continued growth" said David
Shear, President of International, Restaurant Brands
International.
Neeraj Teckchandani, CEO of
Apparel Group said, "Firehouse Subs embodies a blend of authentic
food and community spirit, and Apparel Group is honored to steer
this iconic brand's heritage into the thriving Middle Eastern
market. As the region's culinary landscape continues its dynamic
evolution, we see Firehouse Subs seamlessly fitting into, and
elevating, the tapestry of food experiences here. Our proven track
record in growing international brands in MENA, combined with the
distinctiveness of Firehouse Subs, promises a synergy that is bound
to set new benchmarks."
Today's announcement, with Apparel Group marks a pivotal moment
in Firehouse Subs' growth strategy across the world. This
partnership follows the brands recent successful launch in
Switzerland, which is the first
opening outside of North America,
and agreement to open in Mexico.
Under the visionary guidance of Apparel Group, Firehouse Subs is
poised to further solidify its reputation in the global arena. The
brand is a strong and growing player within the Quick Service
Restaurant (QSR) sandwich category in the
United States and has experienced significant growth in the
last decade, boasting over 1,200 restaurants across the U.S. and
Canada.
About Firehouse Subs
Firehouse Subs® is a restaurant chain with a passion for hearty
and flavorful food, heartfelt service, and public
safety. Founded in Jacksonville,
Florida in 1994 by two brothers and former firefighters,
Firehouse Subs is a brand built on decades of fire and police
service, hot and hearty subs piled high with the highest quality
meats and cheeses and its commitment to saving lives through the
establishment of the non-profit Firehouse Subs Public Safety
Foundation®.
Firehouse Subs is a subsidiary of Restaurant Brands
International Inc. ("RBI"), one of the world's largest quick
service restaurant companies with over $40
billion in annual system-wide sales and over 30,000
restaurants in more than 100 countries. RBI owns four of the
world's most prominent and iconic quick service restaurant brands –
BURGER KING®, TIM HORTONS®, POPEYES®, and FIREHOUSE SUBS®. Enjoy
more subs. Save more lives. To learn more, visit
http://www.firehousesubs.com and follow us on Facebook, Twitter and
Instagram.
About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail
conglomerate residing at the crossroads of the modern economy –
Dubai, United Arab Emirates. Today, Apparel Group
caters to thousands of eager shoppers through its 2025+ retail
stores and 80+ brands on all platforms while employing over 20,000+
multicultural staff.
Apparel Group has carved its strong presence in the GCC and
expanded thriving gateways to market in India, South
Africa, Singapore,
Indonesia, Thailand, Malaysia, Pakistan, and Egypt. Additionally, clear strategies are in
place to enter emerging markets such as Hungary and Philippines.
Apparel Group has created an omni-channel experience, operating
brands originating from the USA,
Canada, Europe, Australia, and Asia. The brands include leading names in
fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers,
Aldo, Nine West, Aeropostale, Jamie's Italian, Tim Hortons, Cold
Stone Creamery, Inglot, and Rituals.
Apparel Group owes its amazing growth to the vision and guidance
of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from
strength to strength since its inception in the last two decades.
To learn more, visit https://apparelglobal.com/en/.
Forward looking
statement
This press release contains certain forward-looking
statements and information, which reflect management's current
beliefs and expectations regarding future events, initiatives and
operating performance and speak only as of the date hereof. These
forward-looking statements are not guarantees of future performance
and involve a number of risks and uncertainties. These
forward-looking statements include, without limitation, statements
about our expectations regarding the ability of the Apparel Group
to open more than 100 Firehouse Subs restaurants across UAE and
Oman over the next 10 years. The
factors that could cause actual results to differ materially from
RBI's expectations are detailed in filings of RBI with the U.S.
Securities and Exchange Commission and with the securities
regulatory authorities in Canada,
such as its annual and quarterly reports and current reports on
Form 8-K and include the following risks: risk related to our
ability to successfully implement our domestic and international
growth strategy and risks related to our international operations;
risks related to our ability to compete domestically and
internationally in an intensely competitive industry; global
economic or other business conditions that may affect the desire or
ability of our customers to purchase our products; our relationship
with, and the success of, our franchisees and risks related to our
fully franchised business model; and the effectiveness of our
marketing and advertising programs and franchisee support of these
programs. Other than as required under applicable laws, we do not
assume a duty to update these forward-looking statements, whether
because of new information, subsequent events or circumstances,
change in expectations or otherwise.
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SOURCE Restaurant Brands International Inc.