TORONTO, March 22, 2018 /PRNewswire/ -- Roots ("Roots
Canada" or the "Company") (TSX: ROOT), an iconic lifestyle brand
with a rich Canadian heritage, today announced it is opening two
U.S. retail locations in the Greater
Boston, Massachusetts area in June
2018.
"These two new Roots locations mark an important step in
executing against our current U.S. expansion plan where we are
targeting 10 to 14 new retail locations by the end of 2019," said
Jim Gabel, President and Chief
Executive Officer of Roots. "Our inclusive lifestyle brand, with
legendary feeling apparel, leather goods, footwear and accessories,
is an excellent fit for the U.S., particularly in New England, and
the mid-Atlantic and Midwest regions. We are confident the
authenticity associated with our effortless style and connection to
the spirit of the open air will resonate with and inspire American
consumers. Through the combination of our e-commerce platform,
which ships to all 50 states, and our U.S. expansion plans, we will
be increasingly able to provide more consumers across North America with a Roots omni-channel
shopping experience."
The first of the new Roots U.S. locations will be an almost
4,000 square foot enhanced experience store that will go well
beyond featuring the Company's world-famous sweats. Shoppers will
be able to customize a selection of handcrafted leather bags and
Awards Jackets, as well as enjoy a heritage wall, customer lounge
and other design features that will add to the in-store shopping
experience. This location will be in the upscale Natick Mall, which
is home to more than 250 stores and considered a destination of
choice for shopping, entertainment and dining, in the Greater Boston area. The second retail
location will be an almost 5,000 square foot store at MarketStreet
Lynnfield in Lynnfield, MA, which
is the North Shore's largest open-air shopping destination spanning
nearly 300,000 square feet and home to many flagship retail
brands.
About Roots
Established in 1973, Roots is an iconic lifestyle
brand with a rich Canadian heritage and portfolio of premium
apparel, leather goods, accessories and footwear. Roots delivers
products to customers through its store network, online platform
and international partnerships. As of October 28, 2017, Roots' integrated omni-channel
footprint included 116 company retail stores in Canada, 4 company retail stores in
the United States, 109
partner-operated stores in Taiwan,
29 partner-operated stores in China and a global e-commerce platform. Roots
Corporation is a Canadian corporation doing business as "Roots" and
"Roots Canada".
Forward-Looking Information
Certain information in this press release contains
forward-looking information. This information is based on
management's reasonable assumptions and beliefs in light of the
information currently available to us and are made as of the date
of this press release. Actual results and the timing of events may
differ materially from those anticipated in the forward-looking
information as a result of various factors. Information regarding
our expectations of future results, performance, achievements,
prospects or opportunities or the markets in which we operate is
forward-looking information. Statements containing forward-looking
information are not facts but instead represent management's
expectations, estimates and projections regarding future events or
circumstances. Many factors could cause our actual results, level
of activity, performance or achievements or future events or
developments to differ materially from those expressed or implied
by the forward-looking statements.
See "About this Prospectus – Forward-Looking Information" and
"Risk Factors" in the Company's final prospectus filed in
connection with its initial public offering on October 18, 2017 for a discussion of the
uncertainties, risks and assumptions associated with these
statements. Readers are urged to consider the uncertainties, risks
and assumptions carefully in evaluating the forward-looking
information and are cautioned not to place undue reliance on such
information. We have no intention and undertake no obligation to
update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise, except as
required by applicable securities law.
View original content with
multimedia:http://www.prnewswire.com/news-releases/roots-to-expand-north-american-retail-footprint-with-two-new-boston-stores-300617849.html
SOURCE Roots
