Partnership will provide Canadian agencies and
advertisers with access to Vevo's premium ad inventory to capture
music fans nationwide
VANCOUVER, BC, Feb. 28,
2024 /PRNewswire/ - Today, TELUS announced a new
partnership with Vevo to become its direct ad sales representative
nationally, enabling Vevo to bring its extensive music video
content and enhanced advertising opportunities to the Canadian
market. Leveraging TELUS' extensive reach, this collaboration
enables Vevo, the world's leading music video network, to offer
advertisers a vast library of premium music video content on major
Connected TV (CTV) platforms and streaming services, including
YouTube, Apple TV, Samsung TV Plus, Vizio, Google TV, and Roku.
"Our direct ad sales partnership with Vevo marks an exciting
entry into Canada's advertising
space, with a focus on providing exceptional value for local brands
and media agencies," said Dwayne
Benefield, Chief Product Officer at TELUS. "Leveraging this
collaboration, advertisers can connect with viewers in a meaningful
way through Vevo, and maximize the impact of their advertising
strategies in the Canadian market."
This partnership offers opportunities for advertisers to elevate
their strategies and connect with their audiences through
influential music videos on multiple platforms across Connected TV,
mobile and desktop. Brands and agencies will reach their target
audience more effectively by leveraging first-look opportunities,
including premieres, programming sponsorships, and linear channel
takeovers. Through Vevo's monthly reach of more than 10 million
Canadians, advertisers can now engage with consumers watching
culturally relevant content, featuring stars like Justin Bieber, The Weeknd, and Drake.
"TELUS' extensive reach and expertise in the Canadian market
makes them an ideal partner for Vevo. We have been expanding our
distribution footprint in Canada,
especially on CTV, where we see continued growing viewership," said
Rob Christensen, EVP, Global Sales,
Vevo. "Vevo's library of over 800,000 music videos provides
advertisers with both an engaging environment and access to
hard-to-reach, coveted audiences, such as Gen Z and
cord-cutters."
For more information about TELUS, visit www.telus.com and Vevo
at www.vevo.com.
About TELUS
TELUS (TSX: T, NYSE: TU) is a dynamic, world-leading
communications technology company with more than $20 billion in annual revenue and over 19 million
customer connections spanning wireless, data, IP, voice,
television, entertainment, video, and security. Our social purpose
is to leverage our global-leading technology and compassion to
drive social change and enable remarkable human outcomes. Our
longstanding commitment to putting our customers first fuels every
aspect of our business, making us a distinct leader in customer
service excellence and loyalty. The numerous, sustained accolades
TELUS has earned over the years from independent, industry-leading
network insight firms showcase the strength and speed of TELUS'
global-leading networks, reinforcing our commitment to provide
Canadians with access to superior technology that connects us to
the people, resources and information that make our lives
better.
Operating in 32 countries around the world, TELUS International
(TSX and NYSE: TIXT) is a leading digital customer experience
innovator that designs, builds, and delivers next-generation
solutions, including AI and content moderation, for global and
disruptive brands across strategic industry verticals, including
tech and games, communications and media, eCommerce and fintech,
banking, financial services and insurance, healthcare, and
others.
TELUS Health is a global healthcare leader, which provides
employee and family primary and preventive healthcare and wellbeing
solutions. Our TELUS team, along with our 100,000 health
professionals, are leveraging the combination of TELUS' strong
digital and data analytics capabilities with our unsurpassed client
service to dramatically improve remedial, preventive and mental
health outcomes covering nearly 70 million lives, and growing,
around the world. As the largest provider of digital solutions and
digital insights of its kind, TELUS Agriculture & Consumer
Goods enables efficient and sustainable production from seed to
store, helping improve the safety and quality of food and other
goods in a way that is traceable to end consumers.
Driven by our determination and vision to connect all citizens
for good, our deeply meaningful and enduring philosophy to give
where we live has inspired TELUS and our team to contribute
$1.7 billion, including 2.2 million
days of service since 2000. This unprecedented generosity and
unparalleled volunteerism have made TELUS the most giving company
in the world. Together, let's make the future friendly.
For more information about TELUS, please visit telus.com,
follow us at @TELUSNews on X and @Darren_Entwistle on
Instagram.
About Vevo
Vevo is the world's leading music video network, connecting an
ever-growing global audience to high quality music video content
for more than a decade. Founded by Universal Music Group and Sony
Music Entertainment in 2009, Vevo offers fans worldwide a vast
array of premium content to choose from, showcasing official music
videos alongside a constantly developing lineup of live
performances and innovative original programming. From top
superstars to rising new talents, Vevo brings incomparable
cross-promotional support to artists across the musical spectrum,
at every stage of their careers.
Vevo has consistently evolved over the past decade to lead
within today's ever-changing media landscape, embracing
partnerships with a number of leading distribution platforms to
deliver extraordinary content within ad-supported environments.
With more than 25B views across
television, desktop and mobile devices each month, Vevo brings
music videos to the world – when, where, and how fans want
them.
Vevo is available on YouTube, Samsung, Samsung TV Plus, Roku,
Pluto TV, Amazon Fire TV, Amazon Echo Show, Amazon Freevee, Apple
TV, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, Sky (NowTV and
SkyQ), Foxxum, XITE, NetRange, Redbox, Virgin Media, Xumo, Telstra,
Foxtel, Fetch, Rogers, Shaw, Local Now, Google TV, Android TV, Cox,
ViX, Plex, Hulu Live, and Vewd.
For media inquiries, please contact:
Lena Chen
TELUS Public Relations
Lena.Chen@telus.com
Evelyn Swiderski
Vevo Communications
Evelyn.Swiderski@vevo.com
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SOURCE TELUS Communications Inc.
