Amazon Mining Appoints Engineering and Marketing Executives

Amazon Mining Holding Plc (TSX VENTURE:AMZ) ("Amazon" or the "Company"), is
pleased to announce the appointments of Mr. Pedro Ladeira as Vice President of
Engineering and Mr. Eduardo Spolidorio as Marketing Manager.


Mr Ladeira, VP Engineering, has an extensive career in the cement manufacturing
industry, where he was responsible for feasibility studies, project
construction, start-up and operations. ThermoPotash production uses the same
equipment, fuels and processes as cement. Mr. Spolidorio, Marketing Manager, has
a successful track record introducing new products to the fertilizer market. He
is also a PhD agronomist with extensive experience in the development and
evaluation of new mineral fertilizers. Both Mr. Pedro Ladeira and Mr. Eduardo
Spolidorio will report to Mr. Mauricio Sampaio, Vice President of Operations and
Country Managing Director (see release dated June 9, 2010), a seasoned Brazilian
executive and key reference in the fertilizer market.


Mr. Pedro Ladeira previously held the position of Operations Director at
Cementos Minetti ("Cementos"). He was responsible for their two main factories
from January 2007 to August 2010 and managed over 600 employees. Cementos is one
of the largest cement producers in Argentina and part of Holcim Group, one of
the world's largest cement producers. In his career, Mr. Ladeira was responsible
for the construction and start-up of two cement plants with a cumulative
capacity of 2.5 million tonnes per annum. From 1997 to 2006 Mr. Ladeira worked
for Holcim in Brazil, holding different positions including Process and
Production Manager where he developed significant expertise in project
development, pyrometallurgy and alternative fuels usage. Mr. Ladeira graduated
in Chemical Engineering and is completing a Masters in Technical Co-Processing,
Chemical Engineering from UFMG (University Federal de Minas Gerais). Mr. Ladeira
also holds an Executive MBA in Business Administration from Fundacao Dom Cabral,
Belo Horizonte.


Mr. Eduardo Spolidorio worked from 1997 to 2009 at Honeywell as an Agronomy
Engineer and coordinator of its fertilizer research and development program in
Brazil. Honeywell is a Fortune 100 company providing products and solutions in
numerous industries including Agriculture. Mr. Spolidorio was responsible for
research, development and marketing of mineral fertilizers, specifically
coordinating the company's ammonium sulfate project in Brazil. Mr. Spolidorio
also provided technical support and training to the largest companies in the
Brazilian fertilizer sector including Bunge, Mosaic and Heringer. Mr. Spolidorio
graduated in Agronomic Engineering from ESALQ/USP (Escola Superior de
Agricultura Luiz de Queiroz), Sao Paulo. He earned his Master's Degree and PhD
in Science from CENA/USP (Centre for Nuclear Energy in Agriculture), with a
focus on Mineral Nutrition of Plants.


President & CEO, Cristiano Veloso, said, "We have added key skills to our senior
management team as the company transitions from preliminary economic assessment
to full feasibility, product registration and plant construction. Both Mr.
Ladeira and Mr. Spolidorio are exceptional professionals in their fields and
bring a needed in-house expertise to Amazon and the Cerrado Verde project". 


Other Matters

Amazon has issued 70,000 share purchase options to Mr. Pedro Ladeira and 42,000
share purchase options to Mr. Eduardo Spolidorio, exercisable at $2.30, expiring
October 13, 2015, pending TSX regulatory approval.


About Amazon

Amazon Mining is a mineral exploration and development company founded by
Brazilians in 2005. The company is focused on the development of Cerrado Verde
project. Cerrado Verde is source of a potash rich rock from which Amazon plans
to produce a slow-release, non-chloride, multi-nutrient, fertilizer product.
Cerrado Verde, amenable to open pit mining, is located in central Minas Gerais
in the heart of Brazil's vast Cerrado agricultural area. Amazon Mining is a UK
public company with shares listed on the TSX Venture Exchange since November
2007.


On behalf of the Board of Directors of Amazon Mining Holding Plc, Cristiano
Veloso, President and CEO.


Cautionary Language and Forward Looking Statements

THIS PRESS RELEASE CONTAINS CERTAIN "FORWARD LOOKING STATEMENTS", WHICH INCLUDE
BUT IS NOT LIMITED TO, STATEMENTS WITH RESPECT TO THE FUTURE FINANCIAL OR
OPERATING PERFORMANCE OF THE COMPANY, ITS SUBSIDIARIES AND ITS PROJECTS,
STATEMENTS REGARDING USE OF PROCEEDS, EXPLORATION PROSPECTS, IDENTIFICATION OF
MINERAL RESERVES, COSTS OF AND CAPITAL FOR EXPLORATION PROJECTS, EXPLORATION
EXPENDITURES, TIMING OF FUTURE EXPLORATION AND PERMITTING, REQUIREMENTS FOR
ADDITIONAL CAPITAL, GOVERNMENT REGULATIONS OF MINING OPERATIONS, ENVIRONMENTAL
RISKS, RECLAMATION EXPENSES, TITLE DISPUTES OR CLAIMS, AND LIMITATIONS OF
INSURANCE COVERAGE. FORWARD LOOKING STATEMENTS CAN GENERALLY BE IDENTIFIED BY
THE USE OF WORDS SUCH AS "PLANS", "EXPECTS", OR "DOES NOT EXPECT" OR "IS
EXPECTED", "ANTICIPATES" OR "DOES NOT ANTICIPATE", OR "BELIEVES", "INTENDS",
"FORECASTS", "BUDGET", "SCHEDULED", "ESTIMATES" OR VARIATIONS OF SUCH WORDS OR
PHRASES OR STATE THAT CERTAIN ACTIONS, EVENT, OR RESULTS "MAY", "COULD",
"WOULD", "MIGHT", OR "WILL BE TAKEN", "OCCUR" OR "BE ACHIEVED". FORWARD LOOKING
STATEMENTS INVOLVE KNOWN AND UNKNOWN RISKS, UNCERTAINTIES AND OTHER FACTORS
WHICH MAY CAUSE THE ACTUAL RESULTS, PERFORMANCE OR ACHIEVEMENTS OF THE COMPANY
TO BE MATERIALLY DIFFERENT FROM ANY FUTURE RESULTS, PERFORMANCE OR ACHIEVEMENTS
EXPRESSED OR IMPLIED BY SAID STATEMENTS. THERE CAN BE NO ASSURANCES THAT
FORWARD-LOOKING STATEMENTS WILL PROVE TO BE ACCURATE, AS ACTUAL RESULTS AND
FUTURE EVENTS COULD DIFFER MATERIALLY FROM THOSE ANTICIPATED IN SAID STATEMENTS.
ACCORDINGLY, READERS SHOULD NOT PLACE UNDUE RELIANCE ON FORWARD-LOOKING
STATEMENTS.


The potential grades detailed in this release are conceptual in nature.  There
has been insufficient exploration to define a mineral resource and it is
uncertain if further exploration will result in the targets being delineated as
a mineral resource. 


Readers are cautioned not to rely solely on the summary of such information
contained in this release and are directed to the complete set of drill results
posted on Amazon's website (www.amazonplc.com) and filed on SEDAR
(www.sedar.com) and any future amendments to such. Readers are also directed to
the cautionary notices and disclaimers contained herein.
Azucar Minerals (TSXV:AMZ)
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