Bauer Performance Sports, G-Form LLC Announce Exclusive Partnership
08 Octobre 2013 - 6:09PM
Business Wire
Patented Technologies Used in Co-Development
ofNew FLEXORB Material to Advance Player Protection
Bauer Performance Sports Ltd. announced today a multi-year
partnership with G-Form LLC, a recognized leader in the design and
development of impact protection for elite athletes and consumer
products. This exclusive partnership will utilize patented
technologies developed by both companies to launch FLEXORB, an
innovative new material to be used in numerous protective products
across the Bauer Performance Sports platform.
“We’re excited about this new partnership because our consumers
demand state-of-the-art technologies and by working with G-Form we
will once again be able to elevate player protection across all of
our sports,” said Kevin Davis, President and CEO of Bauer
Performance Sports. “FLEXORB, which is exclusive to Bauer
Performance Sports, is a next generation technology that advances
player protection without sacrificing comfort and mobility.”
FLEXORB will debut in Bauer Hockey’s latest line of protective
base layer and the company’s newest elite helmet, the BAUER RE-AKT
100, both of which were unveiled this week at the company’s annual
BauerWorld event. BauerWorld is a multi-sport week-long product and
apparel showcase with more than 600 of the world’s leading
retailers.
The new line of base layer features FLEXORB material
strategically placed in vulnerable areas such as the clavicle or
lower rib area for added protection. In creating FLEXORB, the new
base layer provides athletes with exceptional protection,
flexibility and durability due to both G-Form and Bauer’s patented
and proprietary hinging methods, composite structures as well as
materials and design elements that allow for unrestrained
movements.
In the RE-AKT 100, FLEXORB will be utilized in the SUSPEND-TECH
2 liner system, a free-floating suspension liner that moves
independently from the inner foam to help reduce excessive movement
at impact and manage rotational impacts. The new BAUER base layer
and RE-AKT 100 helmet will be available at retail locations
throughout the world this spring.
G-Form has developed leading athletic protective products
utilizing its Reactive Protection Technology™(RPT™), a soft padded
material that stiffens upon impact and absorbs more than 90 percent
of the energy transfer. RPT™ is a blend of PORON® XRD, which is
currently used in elite BAUER helmets and other protective
products, and other proprietary G-Form materials and
composites.
“G-Form’s partnership with Bauer is the perfect marriage of our
cutting edge impact and composite technologies with Bauer’s
legendary commitment to relentlessly improving performance,” said
G-Form VP of Innovations Thom Cafaro. “The utilization of G-Form in
the new FLEXORB line of products creates a combination of comfort
and protection never before possible.”
ABOUT BAUER PERFORMANCE SPORTS LTD.Bauer Performance
Sports Ltd. (TSX:BAU) is a leading developer and manufacturer of
ice hockey, roller hockey, lacrosse, baseball and softball
equipment as well as related apparel. The company has the most
recognized and strongest brand in the ice hockey equipment
industry, and holds the top market share position in both ice and
roller hockey. Its products are marketed under the BAUER, MISSION,
MAVERIK, CASCADE, INARIA and COMBAT brand names and are distributed
by sales representatives and independent distributors throughout
the world. Bauer Performance Sports is focused on building its
leadership position and growing market share in all product
categories through continued innovation at every level. For more
information, visit www.bauerperformancesports.com.
ABOUT G-FORM LLCG-Form LLC is a pioneer in the
advancement of impact protection technology for athletes. The
company's proprietary next generation materials and composites
combine high level impact protection with comfort, style and
complete freedom of motion. G-Form also makes protective cases for
consumer electronics that feature their same innovative impact
technologies trusted by athletes around the world. G-Form's branded
protective gear in MTB, BMX, skateboard and snowboard markets
allows athletes to protect themselves without compromising
performance and comfort. G-Form has also become the chosen
protective equipment of professional stunt men and women and
athletes across multiple extreme sports categories. While the
company markets its own products under the G-Form brand, it prides
itself on its exclusive OEM partnership with a world class
innovative brand like Bauer. For more information on G-Form,
visit www.g-form.com.
MEDIA INQUIRIESBauer HockeyTory Mazzola, 603-430-2111Global
Communications Managermedia@bauer.comorG-Form LLCParker Brown,
401-250-5555 x 95Director of Marketing CommunicationsCell:
415-407-4740pbrown@g-form.com
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