New York, NY -- September 14, 2021 -- InvestorsHub NewsWire
-- NetworkNewsWire
Editorial Coverage: Look a little closer, and it’s clear that
the world has entered a major global inflection point in the modern
history of digital media. This new era of digital media is set to
reshape the future of social fabric and revolutionize how brands
connect with their consumers. The increasing innovation and
intelligence in digital media tactics and strategies is making
consumer messaging amazingly native and relevant. This personable
approach to online consumer targeting is providing ways to
better serve brands by connecting to current and potential target
consumers while cutting through the noise. As recently as 2019,
mobile surpassed television on total time spent, and digital media
has since rocketed past traditional media and advertising tactics.
In fact many of the more established digital market tactics have
become antiquated. Email marketing is dead, and traditional web
banner ads are on life support. Brands understand that it takes
more than a flash ad or a quick plug to inspire consumers. Enter
the AI-driven martech and digital media software solutions market
where innovative content, measurement and distribution solutions
reside in all-encompassing marketing strategies engaging and
communicating with target audiences through next-generation
technology like that of DGTL Holdings Inc. (TSX.V: DGTL)
(OTCQB:
DGTHF) (Profile) to win and keep consumers’
interest and loyalty. The rapid evolution of the marketplace often
benefits smaller companies such as DGTL, IZEA
Worldwide Inc. (NASDAQ: IZEA), The Trade
Desk (NASDAQ: TTD), Acuity Ads
Holdings Inc. (TSX: AT) and EQ Inc.
(TSX.V: EQ), as they can be more nimble and generally
innovative compared to international CRM juggernauts in helping
brands reach their objectives.
- Proposed acquisition of Engagement Labs could add an expected
C$3.5–$4 million to DGTL revenue.
- DGTL Holdings has teamed up with Spaceback as its first-ever
certified content creator for social display advertisement.
- DGTL acquired CaaS provider Hashoff in January 2020, expanding
the platform into a CaaS/SaaS company while growing sales 71%.
- DGTL Holdings is launching Hashoff 2.0 to enter video SaaS ad
market; now enabled for TikTok, YouTube, etc.
Click here to view the custom infographic of
the DGTL Holdings Inc. editorial.
Savvy Acquisition, Full-On SaaS Business
With those sales in tow through its CaaS service, DGTL
Holdings Inc. (TSX.V: DGTL) (OTCQB: DGTHF) intends to complete
the acquisition of
Engagement Labs, targeting its flagship social media analytics
software, Total Social. Adding an expected C$3.5–$4.0 million in
revenue, the purchase price of C$1.7 million is just 0.5-times
sales, which appears to be a significant valuation for DGTL by any
metric in any industry, and particularly for a company with a C$11
million market capitalization.
The acquisition will also add to DGTL’s portfolio of major
customers and fundamentally strengthen the leadership team with
select members of Engagement Labs to strengthen an already
formidable DGTL C-suite and board of directors. Major new customers
added to DGTL via the acquisition include Netflix, Hulu, Audible
(an Amazon company), Progressive Insurance, MetLife and the
National Football League.
The acquisition dovetails with DGTL’s recently announced
Spaceback partnership and launch of
Hashoff 2.0 to take a leadership position in the
video-based social media markets. The video component, partnership
and total social acquisition cannot go understated individually or
as a group, as DGTL is positioned as a leader in both the digital
media and martech SaaS sectors.
The company sits at the leading edge of advertising content that
is endemic to the emerging mobile/social media environment. The
video opportunity means DGTL will be presenting an opportunity for
brands to seamlessly get in front of users worldwide on apps such
as TikTok and SnapChat.
Tiktok alone is the fastest-growing social media software in the
world and the no. 1 downloaded
application on Apples iOs store. Hashoff 2.0 also expands
the potential global network of freelance social media influencers
by adding more than one billion new active monthly users to its
active #IAM Search & Discovery database software.
DGTL’s digital media SaaS rollup strategy is certainly on trend
with the activity of the major markets. A Goldman
Sachs note reports that year to date, 219 SPACs have
raised $73 billion in proceeds, representing a year-over-year jump
of 462% and outpacing traditional IPOs by $6 billion.
Tier One Clients, Growing Sales
Common in the advertising sector, DGTL and Hashoff must be
somewhat clandestine at times with regards to the names of their
clients. However, investors can sometimes follow the breadcrumbs.
For instance, the company earlier this year announced a
campaign for the “third largest producer of premium
distilled product brands, worldwide” that had recently made a $16
billion acquisition. That client is obviously alcohol giant Suntory
Beam. However, when DGTL tapped
into the Asia-Pacific markets earlier this year with a
C$200,000 contract, it was a little more difficult to discern
exactly which one of the “the largest Asian airlines” in the
massive APAC market had become a client.
Regardless, these clients are at the heart of strong
double-digit revenue growth for DGTL. During fiscal Q3
ended February 28, 2021, DGTL posted revenue of C$1.25 million,
up 68% from the year prior quarter. That was on par with sales
during Q2 (ended 11/30/20) when revenue was also C$1.25 million, up
70% from the same quarter in 2019. For the first nine months under
DGTL control through February 2021, sales were up 71% year over
year at C$3.67 million.
As per the earnout terms of the first acquisition, Hashoff must
grow in revenues from C$3M to C$10M in order to receive 100% of the
stock and cash promised its C$6M valuation, or be subject to
clawbacks. The result has potential to be an extremely favorable
M&A value for DGTL shareholders, which appears to be a common
trend in the ongoing development of the DGTL software
portfolio.
CaaS Boss
As the new kid on the block, DGTL is the unsung public company
that is making a name for itself with an A-list client roster
through Hashoff, a turnkey enterprise level self-service CaaS
(Content-as-a-Service) provider built on proprietary AI/ML
technology. DGTL planted its flag in the market in January 2020
when it acquired
Hashoff for just two times annual revenue at C$4.5 million
in cash and stock up front with another C$1.5 million payable only
upon Hashoff meeting sales milestones.
Hashoff allows global brands to identify, optimize, engage,
manage and track top-ranked digital content publishers for
localized brand marketing campaigns. The company’s massive database
of more than 150 million freelance influencers enables customers to
target precise demographics throughout the world.
It doesn’t matter if a global brand is looking to sell a new
seltzer to 30-somethings in the United States or a truck accessory
company wants to sell mud flaps in Appalachia, Hashoff has the
influencers to hit the mark. These influencers and comprehensive
system to designing and quantifying ROI has attracted the likes of
household brands such as DraftKings, Door Dash, Veritone, Anheuser
Busch-InBev, PepsiCo., Nestle, Post Holdings, Danone and Keurig-Dr.
Pepper, Ulta Beauty, Pizza Hut, Live Nation, the CW, Scribd,
Novartis and more.
Social Influencer Advertising
DGTL has coined a new social media marketing category by being
the first CMS of its kind to be enabled to convert social media
content to web ads. This new content-to-commerce model allows
social posts to be adapted quickly and efficiently to ads to
disrupt the DSP banner ad market and to compete for ad dollars in
the streaming movie, DOOH (digital out of home), billboard, event
and sports venue signage and even the broadcast television
markets.
The total addressable global digital advertising and marketing
size is mind numbing to comprehend, coming in at approximately $350
billion in 2020 and forecast to rise to $786.2
billion by 2026, according to Global Industry Analysts Inc.
(“GIA”). Analysts at GIA made astute observations in their market
report, including the impact of the COVID-19 pandemic driving
changes to prioritizing digital marketing strategies, even by
companies that didn’t previously place much emphasis on the
practice.
In every facet of technology, the question always looms of
“What’s next?” In marketing, the next big thing could be social
display ads, described by
Spaceback, a platform bridging the gap between social and paid
media, as “authentic recreations of social media posts configured
to deliver in traditional banner placements, supporting
programmatic campaign goals (awareness, prospecting, direct
response).”
Hashoff, the 100% owned subsidiary of DGTL, has teamed up
with Spaceback as its first certified content creator for
social display ads. This partnership represents a major leap
forward in the digital marketing space as the world’s first social
media influencer content-to-advertising platform.
DGTL – an acronym for Digital Growth Technologies and Licensing
– specializes in accelerating commercialized enterprise level SaaS
(software-as-a-service) companies in the sectors of content,
analytics and distribution with an emphasis on using artificial
intelligence (“AI”) and machine learning (“ML”) technology. The
company has exponentially grown revenue for Hashoff since its
acquisition last year and recently cemented its position as a
leader in digital marketing with its partnership with Spaceback, a
new version of Hashoff software and plans to acquire TSX-Venture
listed social intelligence provider Engagement Labs.
It’s All About the Customers
Given the tremendous existing market size along with the
anticipated steep growth curve, companies of all different sizes
are in prime positions to capitalize on the continued shift to
digital advertising. It’s not unimaginable that the industry
continues experience consolidation through M&A as the majors in
the space look increasingly for marketshare in an attempt to stay
ahead of competition and the space of innovation.
IZEA
Worldwide Inc. (NASDAQ: IZEA) is a Florida-based
premier provider of influencer marketing technology, data and
services for leading brands. At the end of August, IZEA partnered with eCommerce technology provider
Multicart Solution Inc. to provide clients with sales data from
their influencer marketing campaigns and optimize the consumer path
to purchase. With Multicart, influencers’ social media content
endorsing multiple products can be accompanied by single click
access to the Multicart Digital Shelf, providing customers a
seamless path to shop curated collections and a valuable conversion
opportunity.
The Trade
Desk (NASDAQ: TTD), a provider of a global technology
platform for buyers of advertising, last month reported results for
its quarter ended June 30, 2021, which showed revenue doubling
year-over-year to $280 million as brands turned increasingly to its
self-service, cloud-based ad platform. The Trade
Desk this summer launched an internal venture capital arm,
TD7, for the purpose of investing in technology innovators focused
on the open internet. As part of this announcement, The Trade Desk
highlighted an initial investment in Chalice, a company pioneering
new approaches to algorithmic ad buying.
Acuity Ads
Holdings Inc. (TSX: AT) is a leading technology
company that provides marketers with a powerful and holistic
solution for digital advertising across all ad formats and screens.
The Toronto-based company reported C$30.3 million in revenue and
C$5.4 million in adjusted EBITDA for the second quarter ended June
30, 2021. Those were increases of a 74.9% (on a constant currency
basis) and 154%, respectively, from the year earlier quarter. The
largest revenue generator for Acuity is illumin, its self-serve advertising
automation platform, which generated C$5.2 million of the company’s
total revenue.
EQ Inc.
(TSX.V: EQ), a leader in geospatial data and
artificial-intelligence-driven software, reported revenue of C$3.0
million for the second quarter, ended June 30, 2021, up 71% from Q1
and 74% when compared to the second quarter of 2020. It was the
second-best quarter in the last eight years for the company. In
July EQ launched LOCUS Commute, a powerful tool that
provides insightful data for the retail, insurance and advertising
communities to allow business to better understand where and how
people move to enable them to interact with their customers, lower
acquisition costs and reduce churn.
Across the board, it is evident that leading companies are
benefiting from industry growth and investing heavily in the next
generation of targeted marketing. There is room for plenty of
players at the moment, but the trend appears to favor those with
turnkey, self-service platforms that leverage computer power to get
in front of consumers with precision in the most unobtrusive way
possible to build brand loyalty.
For more information about DGTL Holdings Inc. (TSX.V: DGTL)
(OTCQB:
DGTHF), please visit DGTL
Holdings Inc.
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