Futura Loyalty Group Appoints New President and CEO

The Futura Loyalty Group Inc. (TSX VENTURE:FUT) (the "Company") today announced
that they have appointed David W. Campbell as President and CEO. David has been
a member of the Company's board of directors since January 2008 and took over as
Chief Financial Officer in October 2010. He has been involved in building a
number of companies and the board is excited to have David driving the next
stage of growth for the Company, as it expands its customer base both in Canada
and the US. 


Mark Farrell is stepping down as President and CEO effective today. As one of
Futura's founders, Mark has guided the Company for the last ten years and has
been instrumental in building Futura from a concept to its current position as a
comprehensive loyalty and customer relationship management company with a robust
and scalable loyalty CRM technology platform and a growing revenue stream in
Canada and the U.S. Originally from Ottawa, Mark and his family have decided to
move back to Ottawa to pursue other opportunities. Mark will continue to be
involved with the Company as a member of its board of directors and as a
consultant utilizing his expertise in loyalty marketing and loyalty system
solutions. 


"The decision to leave Toronto at such an exciting time in the Company's history
was an extremely difficult one to make", said Mark Farrell. "I believe the
Company is well positioned to continue its growth in Canada and to market its
products, services and loyalty solutions into the United States. I am confident
that David and the current team can take Futura to the next level of success. At
the same time, I am happy to continue to be a part of Futura's growth and
prosperity and will continue to assist in any way I can". 


"Through his vision, Mark has been able to steer the business onto its current
focused path and it has been a real pleasure working with him on a day to day
basis" said David Campbell. "The Company continues to grow its retail loyalty
book of customers in various sectors and looks forward to achieving
profitability through a focus on its core loyalty services and ancillary
marketing services". 


Victor Sila, the Company's current controller, will take over as interim CFO. 

About The Futura Loyalty Group

The Futura Loyalty Group is an industry-leading provider of integrated and
stand-alone loyalty solutions for Canadian and American businesses. The company
offers a suite of loyalty products and services including access to two existing
branded loyalty currencies in Canada and three in the United States. Futura also
develops custom programs for companies wishing to develop proprietary loyalty
solutions. Futura's loyalty services include member account set up, management
and reward redemption platform, a web-based program transaction reporting
interface for merchants, a robust offer management system, retail POS
Integration for card swipe issuance and a proprietary web based reward issuance
solution. For more information regarding The Futura Loyalty Group, visit
www.futuraloyaltygroup.com or www.tflg.ca.


Forward-Looking Information

This news release includes certain forward-looking information that is based
upon current expectations, which involve risks and uncertainties associated with
our business and the environment in which the business operates. Any statements
contained herein that are not statements of historical facts may be deemed to be
forward-looking information, including those identified by the expressions
"anticipate", "believe", "plan", "estimate", "expect", "intend", "will", "may",
"should", "could", and similar expressions to the extent they relate to the
Company or its management. The forward looking information is not historical
facts, but reflects the Company's current expectations regarding future results
or events. Forward-looking information is subject to a number of risks,
uncertainties and assumptions that may cause the actual results of the Company
to differ materially from those discussed in the forward-looking information,
and even if such actual results are realized or substantially realized, there
can be no assurance that they will have the expected consequences to, or effects
on the Company. Factors that could cause actual results or events to differ
materially from current expectations include, among other things, changes in
general economic and market conditions; changes to regulations affecting the
Company's activities; level of merchant participation in the Company's programs;
uncertainties relating to the availability and costs of financing needed in the
future; and other factors, including without limitation, those listed under
"Economic Dependence" and "Risks and Uncertainties" in MD&A for the three and
nine month periods ended September 30, 2011.
The Futura Loyalty Group Inc. (TSXV:FUT)
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