Making Pizza Available to Everyone,
Everywhere:
Ottawa Citizens Can Now Join GA Pizza Club,
Gift Pizza
Today, General Assembly Holdings Limited (“GA Pizza” or the
“Company”) (TSXV: GA), a fast-casual, Toronto pizza restaurant
turned omnichannel consumer packaged goods (“CPG”) brand, launched
their unique direct-to-consumer (“DTC”) offerings in the Ottawa
market—their frozen pizza subscription and pizza gifting services.
Ottawa citizens living in the Almonte, Clarence Rockland,
Gloucester, Hawkesbury, Kanata, Kemptville, Nepean, Orleans, Ottawa
Central, Ottawa East, Ottawa South, Ottawa West, Renfrew, Smiths
Falls and Stittsville regions, will be able to join and enjoy the
GA Pizza Club, the frozen pizza subscription service that launched
in Toronto in September 2020. Reinventing pizza night, GA Pizza
Club stacks and gift boxes will be delivered ice-cold through GA
Pizza’s last mile delivery.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210615005736/en/
GA Pizza launched its unique
direct-to-consumer offerings in the Ottawa market today—a frozen
pizza subscription and a pizza gifting service.
“Our goal is to make delicious pizzas available to everyone,
everywhere—this is just the beginning for our exciting growth plans
to launch in new markets across Canada,” said Ali Khan Lalani,
Founder and Chief Executive Officer of GA Pizza. “We are honoured
to be in Canada’s capital and can’t wait to provide Ottawa with the
exceptional service and chef-made, artisanal pizzas that GA Pizza
is known and loved for.”
Ottawa citizens will experience the same GA Pizza Club offerings
available in Toronto, featuring stacks of four, six, eight or ten
pizzas delivered to their door every four weeks, starting at $39
per order. GA Pizza Club members can choose from nine different
100% naturally leavened, 10” pizzas. Currently, 75% of GA pizzas
are plant-based or meat free.
With an innovative entry into the booming direct-to-consumer
ready-to-eat and meal kit space, GA Pizza Club has shipped over
30,000 subscription boxes since its launch. Recently, GA Pizza
became available on the TSX Venture Exchange under the symbol “GA”
— becoming the first-ever premium frozen pizza brand to go public
on the TSXV. GA Pizza launched a freezer-to-table CPG line of
premium, naturally leavened pizzas in April 2020, and quickly
expanded distribution through DTC and retail channels across
Southwestern Ontario. The Ottawa launch marks the first of many
larger regional expansions as the brand continues its rapid growth
trajectory across Canada.
For more information or to sign up for the GA Pizza Club in
Ottawa, visit gapizzaclub.com.
About GA
GA Pizza began its life as a fast-casual pizza restaurant in the
heart of Toronto. Three years later, we also offer a
freezer-to-table pizza with a groundbreaking direct-to-consumer
platform: a pizza subscription (gapizzaclub.com) and a gifting
service (give.gapizza.com). Our ambition? Make delicious pizzas
available to everyone, everywhere. We’re always working to take
pizza to new heights—from showing the world that better pizza is
possible, to finding new spaces and places to deliver unrivaled
pizza experiences. Find us at the grocery store or visit
gapizza.com.
Tag @ga_pizza on Instagram.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
Forward-Looking Information
This press release contains statements which constitute
“forward-looking information” or “forward-looking statements”
(together “forward-looking information”) within the meaning
of applicable securities laws, including statements regarding the
plans, intentions, beliefs and current expectations of the Company
with respect to future business activities and operating
performance. Forward-looking information is often identified by the
words “may”, “would”, “could”, “should”, “will”, “intend”, “plan”,
“anticipate”, “believe”, “estimate”, “expect” or similar
expressions and includes information regarding anticipated
increases to the Company's production capacity at the master
facility and the Company's growth strategy.
Investors are cautioned that forward-looking information is not
based on historical facts but instead reflect the Company’s
management’s expectations, estimates or projections concerning
future results or events based on the opinions, assumptions and
estimates of management considered reasonable at the date the
statements are made. Although the Company believes that the
expectations reflected in such forward-looking information are
reasonable, such information involves risks and uncertainties, and
undue reliance should not be placed on such information, as unknown
or unpredictable factors could have material adverse effects on
future results, performance or achievements of the combined
company. Among key factors and risks that could cause actual
results to differ materially from those projected in the
forward-looking information may include, without limitation, the
following: there being no market for the securities of the Company;
the Company’s limited operating history; global economic risk;
COVID-19’s impact on the Company; the general economic environment;
cybersecurity risks; financial projections may prove materially
inaccurate or incorrect; the Company may experience difficulties to
forecast sales; general competition in the industry from other
companies; management of growth-related risks; reliance on
management; risks relating to insurance; changes in food and supply
costs could adversely affect profitability and ultimately our
results of operations; our business could be adversely affected by
increased labour costs or difficulties in finding suitable
employees; changes in customer tastes and preferences, spending
patterns and demographic trends could cause sales to decline;
changes in nutrition and food regulation; failure to establish our
master production facility; failure to expand production capacity;
disruption at our facilities; government regulation of the food
industry creating risks and challenges; risk associated with food
safety and consumer health; changes in internet and social media
search algorithms; risks associated with leasing commercial and
retail space; third party reliance for shipping and payment
processing; environmental laws; we may not persuade customers of
the benefits of paying our prices for higher-quality food; our
marketing and advertising strategies may not be successful, which
could adversely impact our business; requirements for further
financing; the Company may prioritize customer growth and
engagement and the customer experience over short-term financial
results. This forward-looking information may be affected by risks
and uncertainties in the business of the Company and market
conditions.
Should one or more of these risks or uncertainties materialize,
or should assumptions underlying the forward-looking information
prove incorrect, actual results may vary materially from those
described herein as intended, planned, anticipated, believed,
estimated or expected. Although the Company has attempted to
identify important risks, uncertainties and factors which could
cause actual results to differ materially, there may be others that
cause results not to be as anticipated, estimated or intended. The
Company does not intend, and does not assume any obligation, to
update this forward-looking information except as otherwise
required by applicable law.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210615005736/en/
Media Tat Read, Communications Director, GA Pizza
tat@gapizza.com
Investor Relations Contact Glen Akselrod, Bristol Capital
invest@gapizza.com
Ali Khan Lalani, Chief Executive Officer & Founder (416)
803-1488
General Assembly (TSXV:GA)
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