Canada’s First Wood-Fired Impossible Pizza
Experience at GA Pizza’s Harbourfront Location at The Slip
Today, General Assembly Holdings Limited (“GA Pizza” or the
“Company”) (TSXV: GA) launches the new Impossible Pizza. The
naturally leavened pie features a New York-inspired flavour profile
and fennel-spiced Impossible™ product, made from plants. The
collaboration marks Canada’s first wood-fired Impossible Pizza
experience and kicks off a multi-channel brand relationship. The
Impossible Pizza will be available to Torontonians at GA Pizza’s
waterfront patio location—a summer-long satellite restaurant at
Harbourfront Centre’s The Slip.
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the full release here:
https://www.businesswire.com/news/home/20210624005589/en/
Canada’s First Wood-Fired Impossible™
Pizza Experience at GA Pizza’s Harbourfront Location at The Slip.
GA Pizza’s Impossible™ Pizza features housemade tomato sauce,
fennel-spiced Impossible™ product— made from plants and seasoned
with chili, garlic, toasted fennel seed—fresh anaheim chilis,
thinly shaved white onions and three types of cheese: grass-fed
mozzarella, fior di latte, and grana padano and sicilian oregano.
(Photo: Business Wire)
Khaleed Juma, GA Pizza’s Chief Marketing Officer, is ecstatic
about the synergy between the brands, and says: “The relationship
between GA Pizza and Impossible Foods paves the way for a new wave
of menu innovation. Our Pizza People are hungry for flexitarian
options that don’t sacrifice quality, nutrition, and most
importantly, taste, and working with Impossible Foods, allows us to
continue to pursue our ‘you CAN have it all’ strategy when it comes
to delicious pizza. My hope is that this is just the
beginning.”
GA Pizza Chefs Curt Martin and Nicholas Morra drew inspiration
from iconic pizza destination, Brooklyn, NY to create the new
Impossible Pizza. The 10” pizza features housemade tomato sauce,
Impossible product made from plants and seasoned with chili,
garlic, and toasted fennel seed. Fresh anaheim chilis and thinly
shaved white onions complement the fennel-spiced plant-based
protein. The pizza is finished with three types of cheese: premium
fior di latte, grass-fed mozzarella, and grana padano. The
made-in-Italy brick oven is fuelled by Canadian oak and sugar
maple, which adds a delicious smoky flavour to the pizza’s
toppings: “There’s nothing in the world that beats wood-fired
pizza—that beautiful leoparding on the crust, and the gorgeous
aromas. This pizza has hints of anise from the fennel, and a floral
note from our wild oregano.” said Morra.
The Impossible Pizza flexitarian option introduces a new way to
pizza, blending GA’s old world technique of naturally leavened
dough and a wood-fired cook, with delicious new world innovation
from Impossible Foods.
Impossible Foods’ Nick Halla, Senior Vice President of
International, adds, “We’re thrilled to kick off our relationship
with GA Pizza this summer with the release of the new Impossible
Pizza. Not only are we huge fans of their product, but we also
believe there’s so much affinity between the two companies and are
excited for what we’ll offer down the road. GA Pizza’s commitment
to quality, innovation and delivering delicious food to their
customers makes us highly confident they will be fantastic stewards
of Impossible Foods’ award-winning plant-based meat. We can’t wait
to see what our companies deliver together in the future.”
Impossible Pizza will be served alongside GA pizza classics,
like Mila Margherita, Sweet Heat, and King ‘Shroom, at GA Pizza’s
semi-permanent restaurant at The Slip. Toronto’s largest waterfront
patio, with a capacity of 800 seats, The Slip will offer GA Pizza’s
naturally leavened, wood-fired personal pizzas, beginning on
Thursday, June 24 for lakeside dining and takeout. Open views to
the dough and pizza preparation, and of course, the central
element: GA Pizza’s formidable wood-fired brick oven—a culinary
revelation for any pizza lover.
For more information, visit gapizza.com.
*Impossible™ is a trademark of Impossible Foods Inc. Used
under license.
About GA Pizza
GA Pizza began its life as a fast-casual pizza restaurant in the
heart of Toronto. Three years later, we also offer a
freezer-to-table consumer packaged goods line, and a groundbreaking
direct-to-consumer platform: a pizza subscription (gapizzaclub.com)
and a gifting service (give.gapizza.com). Our ambition? Make
delicious pizzas available to everyone, everywhere. We’re always
working to take pizza to new heights—from showing the world that
better pizza is possible, to finding new spaces and places to
deliver unrivaled pizza experiences. Find us at the grocery store
or visit gapizza.com.
GA Pizza media assets available for download.
About Impossible Foods:
Based in California’s Silicon Valley, Impossible Foods makes
delicious, nutritious meat and dairy products from plants — with a
much smaller environmental footprint than meat from animals. The
privately held company was founded in 2011 by Patrick O. Brown,
M.D., Ph.D., Professor Emeritus of Biochemistry at Stanford
University and a former Howard Hughes Medical Institute
investigator. Investors include Khosla Ventures, Bill Gates, Google
Ventures, Horizons Ventures, UBS, Viking Global Investors, Temasek,
Sailing Capital, and Open Philanthropy Project.
Press kit:
www.impossiblefoods.com/media
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this release.
Forward-Looking Information
This press release contains statements which constitute
“forward-looking information” or “forward-looking statements”
(together “forward-looking information”) within the meaning of
applicable securities laws, including statements regarding the
plans, intentions, beliefs and current expectations of the Company
with respect to future business activities and operating
performance. Forward-looking information is often identified by the
words “may”, “would”, “could”, “should”, “will”, “intend”, “plan”,
“anticipate”, “believe”, “estimate”, “expect” or similar
expressions and includes information regarding anticipated
increases to the Company's production capacity at the master
facility and the Company's growth strategy.
Investors are cautioned that forward-looking information is not
based on historical facts but instead reflect the Company’s
management’s expectations, estimates or projections concerning
future results or events based on the opinions, assumptions and
estimates of management considered reasonable at the date the
statements are made. Although the Company believes that the
expectations reflected in such forward-looking information are
reasonable, such information involves risks and uncertainties, and
undue reliance should not be placed on such information, as unknown
or unpredictable factors could have material adverse effects on
future results, performance or achievements of the combined
company. Among key factors and risks that could cause actual
results to differ materially from those projected in the
forward-looking information may include, without limitation, the
following: there being no market for the securities of the Company;
the Company’s limited operating history; global economic risk;
COVID-19’s impact on the Company; the general economic environment;
cybersecurity risks; financial projections may prove materially
inaccurate or incorrect; the Company may experience difficulties to
forecast sales; general competition in the industry from other
companies; management of growth-related risks; reliance on
management; risks relating to insurance; changes in food and supply
costs could adversely affect profitability and ultimately our
results of operations; our business could be adversely affected by
increased labour costs or difficulties in finding suitable
employees; changes in customer tastes and preferences, spending
patterns and demographic trends could cause sales to decline;
changes in nutrition and food regulation; failure to establish our
master production facility; failure to expand production capacity;
disruption at our facilities; government regulation of the food
industry creating risks and challenges; risk associated with food
safety and consumer health; changes in internet and social media
search algorithms; risks associated with leasing commercial and
retail space; third party reliance for shipping and payment
processing; environmental laws; we may not persuade customers of
the benefits of paying our prices for higher-quality food; our
marketing and advertising strategies may not be successful, which
could adversely impact our business; requirements for further
financing; the Company may prioritize customer growth and
engagement and the customer experience over short-term financial
results. This forward-looking information may be affected by risks
and uncertainties in the business of the Company and market
conditions.
Should one or more of these risks or uncertainties materialize,
or should assumptions underlying the forward-looking information
prove incorrect, actual results may vary materially from those
described herein as intended, planned, anticipated, believed,
estimated or expected. Although the Company has attempted to
identify important risks, uncertainties and factors which could
cause actual results to differ materially, there may be others that
cause results not to be as anticipated, estimated or intended. The
Company does not intend, and does not assume any obligation, to
update this forward-looking information except as otherwise
required by applicable law.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210624005589/en/
Media Tat Read, Communications Director, GA Pizza
tat@gapizza.com
Media Esther Cohn pr@impossiblefoods.com
Investor Relations Glen Akselrod, Bristol Capital
invest@gapizza.com
Ali Khan Lalani, Chief Executive Officer & Founder (416)
583-5571
General Assembly (TSXV:GA)
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