SAN FRANCISCO, CA, Sept. 19, 2016 /CNW/ - Customer experience ("CX")
solutions company McorpCX, Inc. (TSXV: MCX, OTCQB: MCCX) ("McorpCX"
or the "Company") is pleased to announce the release of its newest
customer experience management technology solution: "McorpCX |
Persona" which helps digitize and automate the persona development
process.
Creating customer persona is a key component of CX improvement
initiatives. However, the process to date tends to be manual and
cumbersome. McorpCX | Persona is designed to offer a digital
solution to help companies develop, manage, and share customer
persona in an intuitive cloud-based environment, eliminating and
automating the resource-heavy, manual processes that weigh down
typical persona development efforts.
McorpCX | Persona joins McorpCX's customer experience offerings
including its existing technology platform -Touchpoint Mapping on
Demand - as well as its consulting capabilities in CX strategy and
design, and customer insights.
"Personas are a core component to customer experience management
and we're exceedingly pleased to bring this product to market. Now
we can provide clients with a digital solution to create, manage
and share personas and further build upon McorpCX's customer
experience platform," says McorpCX president Michael Hinshaw. "We continue to develop our
suite of SaaS solutions with the goal to further automate many of
the high-value CX tasks and initiatives that we believe
customer-centric organizations around the world do less efficiently
today."
The practice of using persona first took root in software and
user experience design and the value of developing customer
personas has proven measurable and significant to organizations who
use it. For example, in a report titled "The ROI of Personas",
Forrester Research Inc. found that a website redesign with personas
can provide return on capital up to four times greater than one
lacking personas. Because of this, leading CX practitioners have
adapted the process of persona development for customer experience,
making it a vital component to interpreting and taking action on
customer insights.
"We believe McorpCX | Persona will add significant value to –
and take a lot of the pain out of – the process of developing and
managing personas" stated Lynn
Davison, COO of McorpCX. "The process has always been
resource intensive, and creating a standardized system for
socializing personas across an organization is tough. Since
persona are proven to drive better ROI across areas including
marketing strategy, software design and sales enablement in
addition to customer experience, we're really excited to see where
this product can take its users."
About McorpCX | Persona
McorpCX | Persona is an online Software-as-a-Service (SaaS)
platform for developing and managing customer persona, automating
the currently manual process of developing, managing and sharing
persona across corporations. McorpCX | Persona is designed to
improve the results of customer facing initiatives – from marketing
and sales planning to customer experience, UX design, software
development and more -- McorpCX | Persona is designed to help
customer-centric businesses and the agencies and consultancies that
serve them to better understand, connect with and serve their
customers.
For a free trial and to learn more about McorpCX | Persona,
visit http://persona.mcorpcx.com/
About McorpCX
McorpCX is a leading customer experience services company
delivering consulting and technology solutions to customer-centric
organizations since 2002. Touchpoint Mapping®, our signature
product and approach to quantifying customer experience, is
designed to provide some of the world's leading companies with
important insights concerning their customers by automatically
mapping the complex, cross-channel maze of touchpoints that drive
customer experience. A pioneer in the fast-growing customer
experience services and technology sector, our proprietary approach
and cloud-based software deliver actionable data and on-demand
"Voice-of-the-Customer" insights to improve customer experience,
brand position, customer and employee satisfaction, loyalty and
engagement for leaders in financial services, retail, technology,
consumer products, and other industries.
Visit the Company online at http://www.mcorpcx.com/ (information
on our website is not part of this press release).
Forward-Looking Statements
Certain statements contained in this press release may
constitute "forward-looking statements" within the meaning of
United States securities laws and
applicable Canadian securities legislation. Forward-looking
statements include statements relating to the Company's business.
Such statements involve assumptions relating to the Company's
business, the ability of the Company to execute on its business
plan, the competitive environment of the Company's products and
services and the future pricing of the Company's products and
services. Such forward-looking statements involve known and unknown
risks, uncertainties and other factors that may cause the Company's
actual results to be materially different from any future results
expressed or implied by these statements. Such factors include the
following: general economic and business conditions, changes in
demand for the Company's products and services, changes in the
competitive environment and the introduction of competing software
solutions by competitors, the Company's ability to complete any
future required financing and the Company's dependence upon and
availability of qualified personnel. Investors should refer to the
Company's Annual Report on Form 10-K and Quarterly Reports on Form
10-Q for a more comprehensive discussion of the risks that are
material to the Company and its business. In light of these and
other uncertainties, the forward-looking statements included in
this press release should not be regarded as a representation by
the Company that its plans and objectives will be achieved. These
forward-looking statements speak only as of the date of this press
release, and the Company undertakes no obligation to update or
revise the statements.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
SOURCE McorpCX, Inc.
