SAN FRANCISCO, Nov. 8, 2016 /CNW/ - Customer experience
solutions company McorpCX, Inc. (TSXV: MCX, OTCQB: MCCX) ("McorpCX"
or the "Company") is pleased to announce that it has launched
McorpCX | Insights, a new release of its signature product
(formerly known as Touchpoint Mapping®), now powered by Microsoft
Azure ("Azure").
McorpCX | Insights is the Company's principal customer
experience management software product and approach to quantifying
customer experience, while Azure is a cloud computing platform and
infrastructure created by the Microsoft Corporation ("Microsoft")
for building, deploying and managing applications and services
through a global network of Microsoft-managed data centers.
Through this new release, the company moves well beyond its
roots mapping customer touchpoints, expanding on its existing
capabilities to better measure customer journey and journey stage
performance as well as emotions, loyalty drivers and other key
customer experience metrics. The Company also believes the platform
provided by Azure will provide increased security, scalability and
flexibility in order to position the Company to more rapidly
deliver services. The Company has already transitioned all existing
clients and historical data to Azure, and plans to build all future
products on Azure.
"As a SaaS (Software as a Service) product, McorpCX | Insights
has been exceptional at driving deep insights by mapping the
complex, cross-channel maze of touchpoints, emotions and journeys
that drive customer experience," stated Stephen Shay Vice President of McorpCX, who led
the product development and re-platforming effort and is a former
executive at Microsoft.
"In addition, we've seen companies ask that we extend our
insights into other areas of the customer experience and the ways
they track it today–ranging from integration with business
intelligence systems to the ability to integrate metrics from other
customer listening posts. Combined with our plans for growth, this
increasing demand meant we needed to move to a more extensible
platform," he concluded.
Doug Hauger, General Manager of
National Cloud Programs at Microsoft stated that, "by choosing
Microsoft Azure, McorpCX is extending the global scale and the
agility of the Azure cloud platform to their customers and
fulfilling its vision for rapid delivery of customer insights."
As a robust customer insights platform made even more flexible
with the addition of Azure and its predictive analytics services,
McorpCX | Insights is designed to deliver deep insights at the
customer segment, journey, channel and touchpoint levels. With its
powerful data analytics and visualization capabilities, it is
designed to allow a variety of organizations from small businesses
to large enterprises to query and visualize a wide range of
customer insights data intended to help such organizations better
understand how to leverage customer experience in order to drive
greater customer loyalty.
"We recognize how important it is to adapt to the fast-moving
customer experience management and customer insights sectors, as
well the changing needs of our customers." said Michael Hinshaw, President and CEO of McorpCX.
"That's why we believe Microsoft Azure is the right platform for
us. As an open and flexible cloud service platform, we feel that
Microsoft Azure provides the security and flexibility we need to
help McorpCX | Insights run smoothly for our users, and allow us to
quickly scale our services."
About McorpCX | Insights
McorpCX | Insights is a customer experience software and
research platform that is designed to map and help improve customer
perceptions across the complex, cross-channel maze of emotions and
interactions that drive customer experience. As an online
Software-as-a-Service (SaaS) platform, it is designed to deliver
deep insights by helping to turn customer feedback into action
across customer segments, journeys, channels and touchpoints.
Designed to help customer-centric businesses and the agencies and
consultancies that serve them, better connect with and serve their
customers, McorpCX | Insights is intended to help create value by
accelerating customer understanding.
For a free demo and to learn more about McorpCX | Insights,
visit http://insights.mcorpcx.com/
About McorpCX
McorpCX is a leading customer experience services company
delivering consulting and technology solutions to customer-centric
organizations. McorpCX | Insights - our signature product and
approach to quantifying customer experience is designed to
automatically map the complex, cross-channel maze of touchpoints
that drive customer experience. A pioneer in the fast-growing
customer experience services and technology sector, our proprietary
approach and cloud-based software are designed to deliver
actionable data and on-demand "Voice-of-the-Customer" insights that
are intended to improve customer experience, brand position,
customer and employee satisfaction, loyalty and engagement for
leaders in financial services, retail, technology, consumer
products, and other industries.
Visit the company online at http://mcorp.cx, and follow @McorpCX
on Twitter: https://twitter.com/mcorpcx. Information on our website
and on Twitter is not part of this press release.
Forward-Looking Statements
Certain statements contained in this press release may
constitute "forward-looking statements" within the meaning of
the United States securities laws
and applicable Canadian securities legislation. These statements
are, in effect, management's attempt to predict future events, and
thus are subject to various risks and uncertainties. Readers should
not place undue reliance on forward-looking statements, which
reflect management's views only as of the date hereof. All
statements, other than statements of historical fact, regarding our
financial position, business strategy and management's plans and
objectives for future operations are forward-looking
statements. When used in this press release, the words
"anticipate," "believe," "estimate," "expect," and "intend" and
words or phrases of similar meaning, as they relate to the Company
and its management are intended to help identify forward-looking
statements. Although we believe that management's
expectations as reflected in forward-looking statements are
reasonable, we cannot assure readers that those expectations will
prove to be correct. Forward-looking statements include
statements relating to the Company's business and operations. Such
statements involve assumptions relating to the Company's business,
the ability of the Company to execute on its business plan, the
competitive environment of the Company's products and services and
the future development and pricing of the Company's products and
services. Such forward-looking statements involve known and unknown
risks, uncertainties and other factors that may cause the Company's
actual results to be materially different from any future results
expressed or implied by these statements. Such factors include the
following: general economic and business conditions, changes in
demand for the Company's products and services, changes in the
competitive environment and the introduction of competing software
solutions by competitors, the Company's ability to complete any
future required financing and the Company's dependence upon and
availability of qualified personnel. Investors should refer to the
Company's Annual Report on Form 10-K and Quarterly Reports on Form
10-Q for a more comprehensive discussion of the risks that are
material to the Company and its business. In light of these and
other uncertainties, the forward-looking statements included in
this press release should not be regarded as a representation by
the Company that its plans and objectives will be achieved. These
forward-looking statements speak only as of the date of this press
release, and the Company undertakes no obligation to update or
revise the statements.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
SOURCE McorpCX, Inc.
