MMC Multiplied Media Corporation

Multiplied Media Corporation (TSX VENTURE: MMC), a leading provider of mobile local search services, is pleased to announce that WIND Mobile, provider of next-generation wireless services in Canada, will provide a preloaded icon for the award-winning Poynt mobile local search application on subscribers' BlackBerry® smartphones.

Poynt is a convenient and timesaving GPS-enabled application that connects consumers to local businesses, people, restaurants and movie theaters at the moment they want to buy or acquire products or services. Poynt gives consumers the ability to move beyond discovery of their local area to view movie trailers and showtimes, book dining reservations, view directions on a map, click-to-call the business or view their website.

"We are delighted to be working with WIND Mobile to provide Poynt to their user base," said Andrew Osis, CEO of Multiplied Media. "WIND Mobile's philosophy of engaging their users in conversation to develop their product line and network closely aligns with our own philosophy of working with our users to provide a compelling, feature-rich application that delivers information when and where they need it. We're looking forward to growing this relationship as WIND Mobile grows in the Canadian marketplace and beyond."

"Our subscribers seek the best solutions on the market and Poynt is a leading location-based application for BlackBerry smartphones," said Scott Campbell, Chief Marketing Officer of WIND Mobile. "Providing easy access to Poynt for our BlackBerry subscribers is another example of how we not only listen to customers' suggestions, but act on them."

Poynt is seamlessly integrated with the BlackBerry® user experience, allowing users to add searched addresses to their BlackBerry® Contacts, schedule and add events to the BlackBerry® Calendar and even invite address book contacts to events. Poynt also shows users how to get to a selected location utilizing BlackBerry® Maps or Google Maps Mobile.

Poynt is also available on BlackBerry App World™ or via Over the Air download at m.poynt.com from the BlackBerry® Browser to BlackBerry smartphone owners in Canada, the United States, Germany, the United Kingdom, Italy, France and Spain.

About Multiplied Media Corporation

Multiplied Media (www.multiplied.com) develops and operates mobile applications that enhance the consumers' ability to connect with the people and businesses most important to them. Their multi-award-winning application Poynt (www.poynt.com) is a mobile local search service available over BlackBerry smartphones, iPhone and iPod Touch as well as Android devices. Through agreements with directory and vertical content providers in Canada, the United States and Europe, Poynt simplifies finding and connecting with businesses, retailers and events wherever and whenever it is most convenient for the consumer. The MyInboxNow offering enables low-end feature phones to behave like smartphones for email access. MyInboxNow is available to mobile operators as a private label solution. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.

About WIND Mobile and Globalive Holdings

WIND Mobile provides voice, text and data services to Canadians on a next-generation wireless network and is committed to offering a level of wireless service presently not available in Canada. WIND Mobile is built on actual conversations that are happening with Canadians who are passionate about wireless and creating a better mobile offering nationally. For more information, please visit: www.WINDmobile.ca.

Globalive Holdings is a leading provider of telecommunications solutions in Canada and internationally to the consumer, business and hospitality markets. The Globalive companies include: WIND Mobile, Yak, OneConnect, Canopco and Globalive Carrier Services. For more information, please visit: www.globalive.com.

Forward Looking Statement

This news release contains forward-looking statements relating to adding a pre-loaded Poynt icon to WIND Mobile BlackBerry smartphones. Such forward-looking statements are subject to important risks, uncertainties and assumptions. The results or events predicated in these forward-looking statements may differ materially from actual results or events. As a result, you are cautioned not to place undue reliance on these forward-looking statements.

These forward-looking statements are based on certain key assumptions regarding, among other things: the ability of the Companies to complete the integration of the pre-loaded icon and customer's acceptance and willingness to click the Poynt icon. Material risk factors that could cause actual results to differ materially from the forward-looking information include, but are not limited to: risks that the technology cannot be developed as anticipated or that the technology will not function as expected, risks that adoption of the technology will be less than anticipated; competition in our target markets; management of future growth and expansion; the development, implementation and execution of the Company's strategic vision; risk of third-party claims of infringement; protection of proprietary information; customer acceptance of the Company's existing and newly introduced products and fee structures; and the success of the Company's brand development efforts; risks associated with strategic alliances; reliance on distribution channels; product concentration; need to develop new and enhanced products; potential product defects; our ability to hire and retain qualified employees and key management personnel; and risks associated with changes in domestic and international market conditions and the entry into and development of new for the Company's products.

The forward-looking statements contained in this press release are made as of the date of this press release. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Additionally, the Company undertakes no obligation to comment on expectations of, or statements made by, third parties in respect of the proposed private placement financing.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contacts: FortyThree PR, Inc for Multiplied Media Corporation Evie Smith 831-401-3175 poynt(at)43pr.com Narrative Advocacy Media for WIND Mobile Rick Byun 416-644-4124 rick.byun(at)narrativeadvocacy.com