PNI Digital Media to Announce Fiscal 2011 Second Quarter Financial Results and Host Conference Call on Thursday, May 26th, 2011

PNI Digital Media (TSX VENTURE:PN)(OTCBB:PNDMF) ("PNI" or the "Company"), the
leading innovator in online and in-store digital media solutions for retailers,
announced today that the Company will host a conference call on Thursday, May
26th, 2011 at 4:30pm ET (1:30pm PT) to discuss the Company's Fiscal 2011 second
quarter financial results. Mr. Kyle Hall, Chief Executive Officer, Mr. Aaron
Rallo, President and Chief Operating Officer and Mr. Simon Bodymore, Chief
Financial Officer will host the call. 


To join the call, please dial (888) 241-0394 (US/Canada) or (647) 427-3413
(International) and quote conference ID no. 67562578. Please call 10 minutes
prior to the scheduled start time. 


PNI Digital Media will also provide a live webcast and slide presentation,
available on the Company's website at www.pnimedia.com/webcast. The presentation
will be available for download for dial-in callers.


A press release announcing the Company's Fiscal 2011 second quarter financial
results will be issued at 4:00pm ET (1:00pm PT) the same day, and simultaneously
the Company's financial statements and MD&A will be available from
www.pnimedia.com. An archived replay of the webcast will be saved for 45 days on
the Company's website.


About PNI Digital Media- PNI Digital Media operates the PNI Digital Media
Platform, which provides transaction processing and order routing services for
major retailers. The PNI Digital Media Platform connects consumer-ordered
digital content, whether from online, in-store kiosks, desktop software or
mobile phones, with retailers that have on-demand manufacturing capabilities for
the production of personalized products such as photos, photo books, photo
calendars, business cards and stationery. PNI Digital Media successfully
generates millions of transactions each year for retailers and their thousands
of locations worldwide. 


Further information on our company can be found at www.pnimedia.com. 

The statements that are not historical facts contained in this release are
forward-looking statements that involve risks and uncertainties. PNI Digital
Media's actual results could differ materially from those expressed or implied
by such forward-looking statements. Factors that could cause or contribute to
such differences include, but are not limited to, changes in technology,
employee retention, inability to deliver on contracts, failure of customers to
continue marketing the online solution, competition, general economic
conditions, foreign exchange and other risks detailed in the Company's annual
report and other filings. Additional information related to the Company can be
found on SEDAR at www.sedar.com and on the SEC'S website at
www.sec.gov/edgar.shtml. The information contained herein is subject to change
without notice. PNI Digital Media shall not be liable for technical or editorial
errors or omissions contained herein.


PNI Digital Media relies upon litigation protection for "forward-looking"
statements.

Pni Digital Media Inc. (TSXV:PN)
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