PNI Digital Media to Present at 12th Annual B. Riley Investor Conference

PNI Digital Media (TSX VENTURE:PN)(OTCBB:PNDMF), ("PNI" or the "Company"), the
leading innovator in online and in-store digital media solutions for retailers,
announced that Mr. Kyle Hall, Chief Executive Officer, will be a presenter at
the 12th annual B. Riley & Co Investor Conference. The conference will be held
May 23rd - 25th, 2011, in Santa Monica at the Loews Santa Monica Beach Hotel.
Mr. Hall will speak at 8:30 a.m. PT on May 24th in the Palisades B Ballroom. 


Registered conference attendees may request a 1-on-1 meeting through the B.
Riley conference website at www.brileyco.com/conference, or by contacting PNI
Investor Relations at 866.544.4881 or ir@pnimedia.com. 


About PNI Digital Media- PNI Digital Media operates the PNI Digital Media
Platform, which provides transaction processing and order routing services for
major retailers. The PNI Digital Media Platform connects consumer-ordered
digital content, whether from online, in-store kiosks, desktop software or
mobile phones, with retailers that have on-demand manufacturing capabilities for
the production of personalized products such as photos, photo books, photo
calendars, business cards and stationery. PNI Digital Media successfully
generates millions of transactions each year for retailers and their thousands
of locations worldwide. 


Further information on our company can be found at www.pnimedia.com. 

The statements that are not historical facts contained in this release are
forward-looking statements that involve risks and uncertainties. PNI Digital
Media's actual results could differ materially from those expressed or implied
by such forward-looking statements. Factors that could cause or contribute to
such differences include, but are not limited to, changes in technology,
employee retention, inability to deliver on contracts, failure of customers to
continue marketing the online solution, competition, general economic
conditions, foreign exchange and other risks detailed in the Company's annual
report and other filings. Additional information related to the Company can be
found on SEDAR at www.sedar.com and on the SEC'S website at
www.sec.gov/edgar.shtml. The information contained herein is subject to change
without notice. PNI Digital Media shall not be liable for technical or editorial
errors or omissions contained herein.


The TSX Venture Exchange has neither approved nor disapproved the information
contained in this release. PNI Digital Media relies upon litigation protection
for "forward-looking" statements.

Pni Digital Media Inc. (TSXV:PN)
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