- Loblaws, Zehrs and Provigo banners will offer promotions on
five Sol Cuisine burgers ahead of
Canada Day celebrations and the official start to summer BBQ season
.
- Along with Canada's #1
frozen plant-based burgeri, Sol Cuisine offers a full
suite of innovative and delicious plant-based appetizers for BBQ
season, including: Wings and Bites.
MISSISSAUGA, ON, June 23, 2021 /CNW/ - Sol Cuisine Ltd. ("Sol
Cuisine" or the "Company") (TSXV: VEG) a growth-oriented North
American plant-based protein leader, today announced that five of
its burgers will be featured in Loblaws, Zehrs and Provigo stores
during a five-week long summer promotion beginning in the week
leading up to Canada Day weekend. During the promotion, shoppers at
these three Loblaw banners will be able to purchase any one of
five Sol Cuisine burgers at special
promo prices, including its: Cauliflower Burger, Chick Pea Sweet
Potato Burger, Mushroom & Wild Rice Burger, Spicy Black Bean
Burger, and Extreme Griller Burger.
Sol Cuisine has a long-standing distribution partnership with
Canada's largest grocer, with Sol
Cuisine products available at Loblaw stores across the country. The
Company continues to grow the number of stores it distributes to
within the Loblaw network, along with the number of SKUs
offered.
John Flanagan, CEO of Sol
Cuisine commented, "With the warm weather upon us, and
Canada beginning to open up along
with the rest of North America, we
expect a strong summer BBQ season this year. With innovative,
consumer taste-preferredii plant-based products across
three key categories – burgers, appetizers and entrees – and higher
nutritional quality than major competitive plant-based protein
offeringsiii, Sol Cuisine is the natural choice for the
growing portion of Canadians adding plant-based foods into their
diets. Targeted promotions around key dates with distribution
partners such as Loblaw, enable us to get our products into the
hands of more consumers, so they can experience the taste
difference for themselves."
Product Portfolio
Sol Cuisine has a thoughtfully curated portfolio of over 30
SKUs, focused on differentiated centre-of-plate offerings. The
Company currently has three primary platforms: Burgers, Appetizers
and Entrees. The Company's Burgers are ranked as the #1 frozen
brand in Canadai, and
its Appetizer line includes the #1 consumer preferred plant-based
chicken alternative in North
Americai.
A January 2021 blind taste test
conducted with 350 consumers resulted in over 60% of those
consumers preferring Sol Cuisine's products vs. other leading
plant-based brandsi, with the Company's products topping
consumer perception metrics including health, quality, and taste,
compared to competitive offerings in the market. Sol Cuisine's
products are proven to be nutritionally superior to major
competitive plant-based offerings, with its burger significantly
out-performing category norms, being higher in key nutrients and
fibre as well as dramatically lower in calories, fat, and
sodiumiii.
For more details, visit Sol Cuisine's IR website at:
investors.solcuisine.com or contact the IR team at
investors@solcuisine.com.
About Sol Cuisine Ltd.
Sol Cuisine is the publicly traded parent company of Sol Cuisine
Inc. following the completion of its "qualifying transaction" on
May 19, 2021. Sol Cuisine is a
fast-growing producer of branded, consumer-preferred plant-based
protein offerings across key center-of-plate and appetizer
categories. The Company's products are offered through an
established omni-channel distribution platform in Canada and the U.S. and are available in over
11,000 stores and more than 41,000 unique points of distribution.
Over a history of 20+ years, Sol Cuisine has consistently
demonstrated an ability to innovate and delight consumers in
Canada and the U.S., while
remaining true to its commitment to producing great tasting
products that are nutritionally superior both to meat-based
offerings and to competitive plant-based products. This commitment
has resulted in several Canadian product wins, including the #1
frozen plant-based burger in Canada, the #1 consumer-preferred chicken
alternative and the #1 quality roast product as determined by Whole
Foods Market. The Company's taste and nutritional superiority has
also resulted in private label contracts with some of the most
recognized natural brands in North
America. These products are all produced at Sol Cuisine's
two state of the art facilities, totaling 35,000 square foot
facility in Mississauga, Ontario,
capable of supporting up to 10 million kilograms of volume per
annum.
For more details on Sol Cuisine's consumer brands:
Website: www.solcuisine.com
Instagram: @solcuisine
Facebook: @solcuisine
Twitter: @solcuisine
LinkedIn: @solcuisine
Forward Looking Statements
This press release includes forward-looking information within
the meaning of Canadian securities laws regarding the Company and
its business. Often but not always, forward-looking information can
be identified by the use of words such as "expect", "intends",
"anticipated", "believes" or variations (including negative
variations) of such words and phrases, or state that certain
actions, events or results "may", "could", "would" or "will" be
taken, occur or be achieved. Such statements are based on the
current expectations and views of future events of the management
of each entity, and are based on assumptions and subject to risks
and uncertainties. Although the management believes that the
assumptions underlying these statements are reasonable, they may
prove to be incorrect. The forward-looking events and circumstances
discussed in this press release may not occur and could differ
materially as a result of known and unknown risk factors and
uncertainties affecting the company, including risks regarding the
size of the industry, the growth of the market for the Company's
products, the rate and quantity of production at the Company's
facilities, market conditions, economic factors, management's
ability to manage and to operate the business of the Company and
the equity markets generally. Although the Company has attempted to
identify important factors that could cause actual actions, events
or results to differ materially from those described in
forward-looking statements, there may be other factors that cause
actions, events or results to differ from those anticipated,
estimated or intended. Accordingly, readers should not place undue
reliance on any forward-looking statements or information. No
forward-looking statement can be guaranteed. Except as required by
applicable securities laws, forward-looking statements speak only
as of the date on which they are made and the Company undertakes no
obligation to publicly update or revise any forward-looking
statement, whether as a result of new information, future events,
or otherwise.
The TSX Venture Exchange has not reviewed, approved, or
disapproved the content of this news release.
John Flanagan
Chief
Executive Officer
905-502-8500
_____________________________
|
i #1
frozen brand in Canada - AC Nielson Sept 2020
|
ii Proprietary study n=350, Jan
2021
|
iii Based on a comparison to major
competitive frozen burgers, 113g serving size
|
SOURCE Sol Cuisine Inc.