TORONTO, Sept. 12,
2022 /CNW/ - The Well Told Company Inc. ("Well
Told" or the "Company") (TSXV: WLCO) (FSE: 7HO), the
female-founded wellness company that offers plant-based
supplements, remedies, and other functional wellness products, is
pleased to announce its launch into Bartell Drugs, the Pacific
Northwest division of Rite Aid.
Ten Well Told products will soon be available at all Bartell
Drugs locations, featuring a mix of the Company's capsules and new
powders in compostable sachets that launched earlier this year.
This is the Company's first foray into Rite Aid. Well Told launched
in the U.S. just last December 2021
with 1,700 points of distribution (PODs) and by May 2022, had already surpassed its 2022
milestone of quadrupling its U.S. PODs; this new addition brings
the Company's total to over 8,678 PODs in the U.S.
Monica Ruffo, founder and CEO of
Well Told, stated, "We are so thrilled to announce a new
partnership with such a significant U.S. retailer so soon after
announcing our launch into airports across the U.S. These are very
significant steps to building our business south of the border
where we are just getting started."
About The Well Told Company
Inc.
Well Told is a female-founded, emerging plant-based wellness
company that formulates, develops, distributes and sells a variety
of supplements, remedies and other functional wellness products.
Founded by serial entrepreneur and award-winning leader
Monica Ruffo, it was after
undergoing treatment for breast cancer, and deciding to take her
health into her own hands that she discovered the lack of
transparency and availability of clean, plant-based formulations in
the wellness industry. With the mission "Clean wellness for all",
Well Told's products are currently available in over 2,000 stores
across Canada including several
well-known retailers and recently launched in over 1,000 pharmacies
in the U.S. in addition to being available at welltold.com and on
Amazon.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Certain statements contained in this press release constitute
"forward-looking information" as such term is defined in
applicable Canadian securities legislation. The words "may",
"would", "could", "should", "potential", "will", "seek",
"intend", "plan", "anticipate", "believe", "estimate", "expect"
and similar expressions as they relate to the Company, are
intended to identify forward-looking information. All statements
other than statements of historical fact may be forward-looking
information. Such statements reflect the Company's current views
and intentions with respect to future events, and current
information available to the Company, and are subject to certain
risks, uncertainties and assumptions. Many factors could cause
the actual results, performance or achievements that may be
expressed or implied by such forward-looking information to vary
from those described herein should one or more of these risks or
uncertainties materialize. Examples of such risk factors include,
without limitation: risks relating to credit, market (including
equity, commodity, foreign exchange and interest rate),
liquidity, operational, reputational, insurance, strategic,
regulatory, legal, and environmental matters; the general
business and economic conditions in the regions in which the
Company operates; the ability of the Company to execute on key
priorities; the Company's results of operations may be difficult
to forecast; the Company is a holding company with its only asset
being direct ownership of Well Told Inc.; the Company's success
depends upon the continued strength of its reputation and
brands; disruptions in manufacturing facilities or losses of site
licenses and other qualifications could adversely affect sales
and customer relationships; the Company's success depends on its
ability to continue to enhance products and develop new products;
the Company's suppliers and sources for materials and inputs may
fail to support demand and increasing raw material costs could
adversely affect margins; the Company is reliant on third parties
for shipping and payment processing; the Company's ability to
compete could be negatively impacted if it is unable to protect
its intellectual property rights; the ability to implement
business strategies and pursue business opportunities; disruptions
in or attacks (including cyber-attacks) on the Company's
information technology, internet, network access or other voice
or data communications systems or services; the evolution of
various types of fraud or other criminal behavior to which the
Company is exposed; the failure of third par-ties to comply with
their obligations to the Company or its affiliates; the impact of
new and changes to, or application of, current laws and
regulations; granting of permits and licenses in a highly
regulated business; the overall difficult litigation environment;
increased competition; changes in foreign currency rates;
increased funding costs and market volatility due to market
illiquidity and competition for funding; the availability of
funds and resources to pursue operations; critical accounting
estimates and changes to accounting standards, policies, and
methods used by the Company; the occurrence of natural and
unnatural catastrophic events and claims resulting from such
events; and risks related to COVID-19 including various
recommendations, orders and measures of governmental authorities
to try to limit the pandemic, including travel restrictions,
border closures, non-essential business closures, quarantines,
self-isolations, shelters-in-place and social distancing,
disruptions to markets, economic activity, financing, supply
chains and sales channels, and a deterioration of general
economic conditions including a possible national or global
recession; as well as those risk factors discussed or referred to
in the Company's disclosure documents filed with the securities
regulatory authorities in certain provinces of Canada and available at www.sedar.com.
Should any factor affect the Company in an unexpected manner, or
should assumptions underlying the forward-looking information
prove incorrect, the actual results or events may differ
materially from the results or events predicted. Any such
forward-looking information is expressly qualified in its
entirety by this cautionary statement. Moreover, the Company
does not assume responsibility for the accuracy or completeness of
such forward-looking information. The forward-looking
information included in this press release is made as of the date
of this press release and the Company undertakes no obligation
to publicly update or revise any forward-looking information,
other than as required by applicable law.
SOURCE Well Told Inc.