Applebee's International Selects McCann Erickson as Agency of Record
13 Juillet 2007 - 10:00PM
Business Wire
Applebee�s International, Inc. (Nasdaq:APPB), the world�s largest
casual dining concept, has selected McCann Erickson of New York as
its new creative agency of record, effective immediately. McCann
Erickson is internationally known for its award-winning creative
work on iconic campaigns including MasterCard�s �Priceless,�
Staples� �Easy Button� and Verizon�s �The Network,� among others,
and they are industry leaders in advertising effectiveness.
Applebee�s first priority with McCann Erickson is to develop a new
integrated communications campaign that will launch in the fourth
quarter. �After an extensive agency review process, we are thrilled
to have McCann Erickson on board to create fresh and compelling
advertising that will take the Applebee�s brand to a whole new
level,� said George Williams, Applebee�s chief marketing officer.
�We believe the concept McCann presented to us fits perfectly with
our brand strategy. It will break through the category clutter,
drive traffic to our restaurants and entertain everyone who sees
it.� Eric Keshin, chief operating officer of McCann Worldgroup and
regional director of McCann Erickson North America, said, �To help
Applebee�s achieve their aggressive ambitions for the brand, it was
important to develop an idea that is iconic, ownable, extendable
and break-through. And most importantly, drive traffic. We are
thrilled to be working with the Applebee�s team and look forward to
helping them realize their goals.� About Applebee�s Applebee�s
International, Inc., headquartered in Overland Park, Kan.,
develops, franchises and operates restaurants under the Applebee�s
Neighborhood Grill & Bar brand, the largest casual dining
concept in the world. As of July 1, there were 1,943 Applebee's
restaurants operating system-wide in 49 states, one U.S. territory
and 16 international countries. Additional information on
Applebee�s International can be found at the company�s website
(www.applebees.com). About McCann Erickson McCann Erickson
Worldwide is the world�s leading global advertising agency network,
with operations in more than 130 countries and a client roster that
includes preeminent global marketers and many of the world�s most
famous brands. The agency is a unit of McCann Worldgroup, one of
the largest marketing communications companies in the world, which
is part of the U.S.-based Interpublic Group of Companies
(NYSE:IPG).
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