-Realistic and Extensive Equestrian Videogame Experience for Official FEI Licensed 'My Horse & Me: Riding For Gold'- NEW YORK, Nov. 14 /PRNewswire/ -- Atari, Inc. one of the world's most recognized video game publishers, today announced the development of a new and dramatically enhanced iteration of its equestrian title, My Horse & Me, for Wii(TM) and Nintendo DS(TM). Scheduled to release in March 2009, My Horse & Me: Riding for Gold, provides horse enthusiasts with one of the most authentic, compelling equine experiences ever seen in a video game. With the exclusive license from the FEI (International Equestrian Federation), one of the world's foremost horse sports organization, My Horse & Me: Riding for Gold, features competitions and courses based in actual US and European locations, realistic riding animations and models, extensive training, grooming, and vet activities, as well as custom horse and rider modes. The game also includes beautifully detailed environments and an engrossing storyline that captures the spirit, excitement, and pressure of equine competition. The only horse game with a multi-player option, My Horse & Me: Riding for Gold capitalizes on the capabilities of Wii by turning the Wii Remote(TM) and Nunchuk(TM) into reins and offering extraordinarily precise controls. "We are very proud to be part of My Horse & Me: Riding for Gold. The game is an achievement in capturing the authenticity of competition and care that is so essential to the welfare of the horse," said FEI Chief Executive Officer Alex McLin. "Whether you ride or not My Horse & Me is a rewarding and realistic experience for anyone who loves horses." Rated "E" for Everyone, My Horse & Me: Riding for Gold will be available at retailers across North America March 10, 2009 for an suggested retail price of $29.99 for Wii and $19.99 for DS. For more information on Atari and its entire product line-up please visit http://www.atari.com/. For more information about the FEI please visit http://www.horsesport.org/. About Infogrames Entertainment and Atari The Infogrames group, including Atari, Inc., is a global producer, publisher and distributor of interactive entertainment software for all market segments and all interactive game platforms including consoles from Microsoft, Nintendo and Sony Computer Entertainment, advanced smartphones, Personal Computers, web and online. Its games are sold in more than 60 countries through an international distribution network and direct to consumers via http://www.atari.com/. The Infogrames group's extensive catalogue of popular games is marketed under the Atari brand and based on original franchises (Alone in the Dark, Test Drive, V-Rally, My Horse & Me, Backyard Sports franchise, Total Annihilation, Outcast etc.), publishing properties (The Witcher, Legendary, Race Pro etc.), international licenses (Dragon Ball Z, Dungeons & Dragons, Jamie Oliver etc.) and classic games covering the entire history of the video game industry (Pong, Missile Command, Asteroids etc). About W!Games W!Games (http://www.wgames.biz/) is a developer of games for console and PC. The studio is based in Amsterdam, the Netherlands and was founded in 2005. The studio is working on multiple projects of which the first is being published by Atari. Safe Harbor Statement With the exception of the historical information contained in this release, the matters described herein contain certain forward-looking statements. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and assumptions and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements. Actual results may vary materially from those expressed or implied by the statements herein. Some of the factors which could cause our results to differ materially include the following: the loss of key customers; delays in product development and related product release schedules; inability to secure capital; loss of our credit facilities, adapting to the rapidly changing industry technology, including new console technology; maintaining relationships with leading independent videogame software developers; maintaining or acquiring licenses to intellectual property; fluctuations in quarterly net revenues and results of operations based on the seasonality of our industry; the termination or modification of our agreements with hardware manufacturers; and other factors. The Company undertakes no duty to update any forward-looking statements to conform the statement to actual results or changes in the Company's expectations. ATARI and the ATARI logo are trademarks or registered trademarks of Atari Interactive, Inc. or its affiliates. Wii and Nintendo DS are trademarks of Nintendo. The ESRB rating icons are registered trademarks of the Entertainment Software Association. All other trademarks are the property of their respective owners. DATASOURCE: Atari, Inc. CONTACT: Penny Schenk of Humongous, Inc., +1-513-703-3309, ; or Beth Mellow of Dan Klores Communications, , +1-212-685-4300 Web Site: http://www.atari.com/ http://www.wgames.biz/

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