LAGUNA BEACH, Calif.,
April 27, 2011 /PRNewswire/ -- Auri,
Inc. (OTCBB: AURI) announced today that the Company has signed a
licensing agreement with LiquiCell® to integrate their innovative
technology into most of the designs in the Auri Fall 2011 women's
fashion footwear collections. LiquiCell® is developing custom
configurations of their technology specifically for Auri fashion
footwear designs.
LiquiCell is an advanced technology that protects skin tissues
from being stretched and torn. By equalizing perpendicular
pressure at specific points of contact (thus reducing pressure),
soft tissue compression is greatly reduced, significantly reducing
skin friction and soft tissue shear stress. Medical and
scientific evidence proves that while gels, foams and air do
provide some relief of discomfort through perpendicular pressure
reduction, they do not protect against the harmful effects of
friction and shear stress, two of the most influential factors
related to foot discomfort. Designed as an ultra-thin cell,
which innovatively combines a low viscosity fluid and strategically
placed seal points that control the flow of this fluid, LiquiCell
literally allows the feet to float with the shoe at critical points
of contact or stress points. What this means is greater
daylong comfort due to fewer hot spots, less foot friction and
fatigue. LiquiCell is clinically tested comfort for your
feet.
"We seek to partner with leading and innovative companies and
brands in the various markets we work in. It is for this reason
that we were immediately drawn to Auri Footwear. We've
understood that the consumer (and women in particular) seeks design
first and foremost in making their footwear purchasing decision,
but why not offer them comfort as well. LiquiCell is uniquely
designed to offer such, and Auri Footwear has been at the forefront
in making this a reality for the consumer. We are excited to
be a part of their product offering," stated Mike Arbeiter, LiquiCell.
"This is a very exciting agreement for us," stated Ori Rosenbaum, CEO of Auri. "This
technology goes hand in hand with Auri's brand mantra of high
fashion being fused seamlessly with high technology. This is
another advanced technology integrated in our overall product
offering making high heels far more enjoyable to wear, especially
for longer periods of time."
About Auri
Auri designs and markets fashion footwear for men and women,
fusing performance engineering, innovative designs and advanced
technical materials. Crafted with Italian leathers and
hand-burnished finishes, the products incorporate a seamless fusion
of next level technologies including active suspension systems,
compression control and anti-fatigue, removable foot beds, Outlast®
temperature regulating linings, LiquiCell® ultra-thin liquid-filled
interface technology, and encapsulated gel technologies. For
more information, please visit www.aurifootwear.com.
Statements in this press release which are not purely
historical, including statements regarding Auri, Inc., intentions,
hopes, beliefs, expectations, representations, projections, plans
or predictions of the future are forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of
1995. The forward-looking statements involve risks and
uncertainties including, but not limited to, the risks and
uncertainties associated with the adoption and retail acceptance of
the Auri brand, ability to open additional door, the company's
ability to raise future capital for growth, ability to expand into
other product offerings, ability to consummate a strategic
partnering arrangement or license deal and ability to meet the
initial listing standards of a national stock exchange. It is
important to note that the company's actual results could differ
materially from those in any such forward-looking statements.
Factors that could cause actual results to differ materially
include, but are not limited to, risks and uncertainties associated
with the effect of changing economic conditions, trends in the
products markets, variations in the company's cash flow, market
acceptance risks and seasonality. The company cautions investors
not to place undue reliance on the forward-looking statements
contained in this press release. Auri disclaims any obligation, and
does not undertake to update or revise any forward-looking
statements in this press release.
Media Contact:
SnL Communications
Marla White
MWhite@snlc.net
(310) 996-0239
Investor Contact:
DC Consulting, LLC
407-792-3332
investorinfo@dcconsultingllc.com
SOURCE Auri, Inc.