LAGUNA BEACH, Calif.,
July 27, 2011 /PRNewswire/ -- Auri,
Inc., (OTCBB: AURI), today announced its full fall 2011 collection,
including 25 men's and 23 women's styles, respectively. The fall
2011 products will be available starting in August at approximately
120 retail locations including Fred
Segal, Rubenstein Brothers,
The Tannery, and Gary's.
"We are very excited about our fall 2011 lineup," said
Ori Rosenbaum, Chief Executive
Officer of Auri, Inc. "The breadth and depth of this collection is
the best I have seen in our Company's history. We are leveraging
the success we had in the first half of this year to create even
more excitement around our women's collection. We believe the
combination of great styles and unmatched comfort will expand our
sales and brand in this large and growing category. A new marketing
campaign and appearances at five trade shows this summer will
produce additional positive momentum."
Auri's women's fall collection incorporates the season's hottest
trends, including vintage styles and weatherized looks.
Consisting of flats, fashion pumps, platform heels and
numerous boots including ankle boots, mid-calf boots and a classic
riding boot, all styles are crafted from Italian leather including
rich suede and embossed patent. The collection's color selection
consists of seasonal fall shades including reds, browns, fawn and
metallic bronze. Retail prices range from $145-$425.
The men's collection features a diverse lineup of casual, dress,
and sports footwear. The leather collection incorporates rich tone
leathers that are highly polished or burnished to create a
hand-crafted finish. The men's sport collection features
tailored styles for a clean fit while the dress collection
incorporates classic styling with a contemporary twist. The entire
men's assortment utilizes Outlast® temperature regulating linings
throughout the shoe. Retail prices for the men's line range
from $150-$285.
To view the Fall 2011 collection please visit:
www.aurifootwearonline.com.
About Auri, Inc.
Auri designs, crafts and markets fashion footwear for men and
women, fusing performance engineering, innovative designs and
advanced technical materials to provide a new level of luxury in
fashion footwear. Crafted with Italian leathers and hand finished
details, the products incorporate a seamless fusion of next level
technologies with pure style delivering a unique experience of a no
compromise style.
Advanced technologies include active suspension systems,
compression control, Outlast® temperature regulating linings,
Liquicell® ultra-thin liquid-filled interface technology, and
encapsulated gel technologies. For more information, please
visit www.aurifootwear.com.
Safe Harbor Statement
This press release contains certain statements that may include
'forward-looking statements' as defined in the Private Securities
Litigation Reform Act of 1995. These forward-looking statements are
often identified by the use of forward-looking terminology such as
"believe, expect, anticipate, optimistic, intend, will" or similar
expressions. Such forward-looking statements involve known and
unknown risks and uncertainties that may cause actual results to be
materially different from those described herein as anticipated,
believed, estimated or expected. Investors should not place undue
reliance on these forward-looking statements, which speak only as
of the date of this press release. The Company's actual results
could differ materially from those anticipated in these
forward-looking statements as a result of a variety of risks and
factors, including those discussed in the Company's periodic
reports that are filed with and available from the Securities and
Exchange Commission. All forward-looking statements attributable to
the Company or persons acting on its behalf are expressly qualified
in their entirety by these risks and other factors. Other than as
required under the securities laws, the Company does not assume a
duty to update these forward-looking statements.
Contacts:
Media Contact:
SnL Communications
Marla White
Phone: (310) 996-0239
Email: MWhite@snlc.net
Investor Relations:
MZ-HCI
Ted Haberfield, President
Phone: (760) 755-2716
Email: thaberfield@hcinternational.net
Web: www.MZ-HCI.com
SOURCE Auri, Inc.