LAGUNA BEACH, Calif.,
Feb. 7, 2012 /PRNewswire/ -- Auri, Inc., (OTCBB: AURI.OB), a
technology-based fashion footwear company, today announced the
launch of its W*RKS™ by AURI system.
W*RKS™ by AURI is a proprietary system of patented and patent
pending technologies, advanced materials and innovative designs,
engineered to invisibly integrate into fashion and luxury footwear,
across a broad spectrum of styles, structures and
manufacturing needs.
Current technologies include patent pending forefoot and
encapsulated gel systems, patented active heel suspension systems,
asymmetrical arch support systems, engineered Liqui-cell® medical
grade technologies and Outlast® temperature regulating linings.
Auri has entered into a license agreement with a well known US
fashion brand under which Auri has been granted the right to
design, manufacture and market a line of men's footwear for this
fashion brand incorporating W*RKS™ by AURI technologies.
These products are scheduled to debut later this month at numerous
fashion and footwear trade shows, including MRket, Project & FN
Platform in Las Vegas.
Auri's business strategy includes maximizing profits, growing
its brand equity and delivering superior customer satisfaction
through strategic collaborations and co-branding opportunities.
Auri is currently in advanced discussions with a number of
industry-leading fashion brands and retailers to develop, design
and collaborate on a number of lines of fashion footwear products
in both the men's and women's segments.
"Our company continues to make meaningful progress in each
component of our growth strategy," stated Ori Rosenbaum, Chairman and Chief Executive
Officer of Auri. "With an expanding core brand of footwear
products that delivers style without sacrifice, a focused strategy
on becoming the leader in technology innovation and integration in
this space and our current and developing strategic partnerships,
we believe that Auri is well positioned for growth."
About Auri, Inc.
Auri designs, crafts and markets fashion footwear for men and
women, fusing performance engineering, innovative designs and
advanced materials to provide luxury footwear. Crafted with Italian
leathers and hand finished details, Auri's products incorporate a
seamless fusion of next level technologies with pure style,
delivering a unique experience of a no compromise style. For more
information, please visit http://www.worksbyauri.com or
www.worksbyauri.com.
Safe Harbor Statement Under the Private Securities Litigation
Reform Act of 1995
With the exception of historical information, the matters
discussed in this press release, including without limitation, Auri
Inc.'s ability to introduce products containing the W*RKS™ by AURI
system later this month at numerous fashion and footwear trade
shows; Auri, Inc.'s ability to capitalize on its business strategy;
Auri, Inc.'s ability to develop, design and collaborate with a
number of industry-leading fashion brands and retailers on a number
of lines of fashion footwear products in both the men's and women's
segments; and that Auri, Inc. is well positioned for growth are
forward-looking statements that involve a number of risks and
uncertainties. The actual future results of Auri, Inc. could
differ from those statements. Factors that could cause or
contribute to such differences include, but are not limited to, the
acceptance by Auri, Inc.'s current and potential customers of
products manufactured by Auri, Inc.; the ability of Auri, Inc. to
successfully negotiate additional licensing agreements with fashion
brands and retailers; unforeseen manufacturing issues; Auri, Inc.'s
ability to attract sufficient capital to continue to market and
manufacture its products; the ability of Auri, Inc. to attract and
retain talented individuals; adverse economic and market
conditions; and other events, factors and risks previously and from
time to time disclosed in Auri, Inc.'s filings with the Securities
and Exchange Commission, including, specifically, those factors set
forth in the "Risk Factors" section of Auri, Inc.'s most recent
Annual Report on Form 10-K and Quarterly Report on Form 10-Q filed
with the Securities and Exchange Commission.
Contact:
Ori Rosenbum, Chairman and
CEO
Auri, Inc.
OTCBB: AURI.OB
Phone: (949) 793-4045
Email: ori@aurifootwear.com
Web: www.aurifootwear.com
SOURCE Auri, Inc.