By Ilona Billington

LONDON--U.K. Chancellor of the Exchequer George Osborne on Wednesday announced additional measures to boost house building and mortgage lending, underlining the importance of the construction sector and housing market to the sustainable health of the U.K. economy.

A healthy housing and mortgage market typically helps boost consumer confidence and spending, while a booming construction sector provides jobs and investment. Those are things that the U.K. economy dearly needs to emerge from an extended period of fragility and enter a convincing and longer-term recovery.

The chancellor's "Help to Buy" program will offer two new avenues of support to home-buyers. One is an equity loan scheme where the government will lend up to 20% of the value of a new-build home that a borrower wants to buy, meaning Britons could purchase a new-build home with a deposit of as little as 5% of the total value of the property.

The other part of the plan is a mortgage guarantee, which will provide an additional guarantee to lenders willing to grant a mortgage to a home-buyer with a small deposit for either a newly built home or an existing property.

The Treasury will make 12 billion pounds ($18.12 billion) of guarantees available to lenders, equivalent to GBP130 billion of new mortgage lending.

This latest initiative from the Treasury to help breathe life into the U.K.'s stagnant housing market and construction sector, while sticking to austerity, shows the government's keenness to employ fresh ideas to boost the ailing economy, which is at risk of entering its third recession in five years.

"The announcement of Help to Buy which will help mitigate the risk of those lending low-deposit mortgages shows a positive re-focus on promoting home ownership," said Paul Smee, director general of the Council of Mortgage Lenders. "The benefits will not be immediate, and we need to look at the detail of implementation, but this could have a significant impact in the medium term."

Mr. Osborne also said the Treasury and Bank of England are considering extending the Funding for Lending scheme "that will boost lending still further." The FLS rewards banks that increase their lending to home-buyers and small businesses with access to cheaper funding.

The existing NewBuy and FirstBuy schemes, which offer deposits and guarantees to home builders and first-time home-buyers, are also set to continue.

It is uncertain, however, how many potential home-owners Help to Buy will actually help. Planning rules continue to limit the number of building proposals that are granted permission, especially in the south of England, the region that requires the biggest boost in homes because it is where most new jobs and investment are.

"An ongoing commitment to the Funding for Lending scheme and the announcement of the Help to Buy scheme are welcomed, but in London and the highly restricted residential areas in the south-east, an increase in funding in the absence of new supply can only result in price rises well ahead of earnings," said Sue Foxley, head of research at U.K. estate agency and property consultancy Cluttons.

"The local planning politics in the Home Counties in particular that are holding back residential development must be addressed," she added, referring to the counties encircling London.

U.K. builders, however, were buoyed by the news. House-builder Barratt Developments PLC (BDEV.LN) stormed to the top of the FTSE 250 index, rising 5.3%. Shares of Persimmon PLC (PSN.LN), Redrow PLC (RDW.LN), Bellway PLC (BWY.LN) and Taylor Wimpey PLC (TW.LN) also rose.

--Andrea Tryphonides contributed to this article.

Write to Ilona Billington at ilona.billington@dowjones.com

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