Belltower Expands Operations
07 Juin 2010 - 2:05PM
Business Wire
Belltower Entertainment Corp. (OTCBB:BTOW) announced today entry
into commercial direct response marketing production, with the
proposed construction of a filming/production facility in Orlando,
Florida. The Company will produce commercials intended to market
and sell products through Direct Response Marketing.
Potential revenue sources for the company will include
production fees from the commercials it will produce in the Florida
facility as well as back end profit participation on the products
being marketed to the public through the medium of the television
commercials the company produces. Direct response companies such as
Tele-Brands and Guthy Renker generate in excess of $1.5 billion in
sales annually while the industry has seen a 25% growth rate per
year over the last 10 years.
Belltower will bill out on average between $20,000 and $50,000
per commercial depending on time and equipment used and will
receive an average of 20% back-end profit participation generated
from sales of the products it contracts.
Belltower is currently in negotiations with a production partner
that will provide television broadcast time as well as product
placement and clientele. Direct-response ads like infomercials can
be contrasted with normal television commercials because
traditional commercials normally do not solicit a direct immediate
response from the viewer, but instead try to brand their product in
the market place. The facility is rented on a per diem basis
usually by the marketer who provides the script, copy, actors and
related personal for the production of the infomercial. The
facility will also serve as a pre/post production facility for
Belltower's current films under development or production. The
company sees the potential for multiple revenue streams as the
trend continues upward while more high profile celebrities become
involved in this medium of sales and marketing on a regular
basis.
The company will release further details as final negotiations
come to a close and a definitive agreement is reached.
Belltower Entertainment Corp. is a fully integrated film
entertainment company based in Los Angeles with a satellite office
in Shanghai, China complemented by strategic production and finance
partners throughout the world. Our goal and focus is in securing
ownership of film projects to be developed and packaged in-house,
which attract premier talent from both behind the camera and in
front of it, while keeping costs down through tax friendly
production territories and other soft money avenues. Belltower
creates favorable studio participation for distribution and P&A
funding with critically acclaimed screenwriters and top talent
attachments.
With a focus on Asia and Latin America, Belltower is
strategically positioned to produce high quality content at
cost-effective budgets while maximizing profit margins and upside
potential for both the company and its shareholders by retaining
control and ownership of its feature film projects.
This release may contain statements that are forward-looking.
Such statements are made based upon current expectations that are
subject to risk and uncertainty. Belltower Entertainment Corp. does
not undertake to update forward-looking statements in this news
release to reflect actual results of and changes in assumptions or
changes in other factors affecting such forward-looking
information. The actual future plans and results of the company
could differ significantly from such forward-looking
statements.
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