Belltower Entertainment Corp. (OTCBB:BTOW) announced today entry into commercial direct response marketing production, with the proposed construction of a filming/production facility in Orlando, Florida. The Company will produce commercials intended to market and sell products through Direct Response Marketing.

Potential revenue sources for the company will include production fees from the commercials it will produce in the Florida facility as well as back end profit participation on the products being marketed to the public through the medium of the television commercials the company produces. Direct response companies such as Tele-Brands and Guthy Renker generate in excess of $1.5 billion in sales annually while the industry has seen a 25% growth rate per year over the last 10 years.

Belltower will bill out on average between $20,000 and $50,000 per commercial depending on time and equipment used and will receive an average of 20% back-end profit participation generated from sales of the products it contracts.

Belltower is currently in negotiations with a production partner that will provide television broadcast time as well as product placement and clientele. Direct-response ads like infomercials can be contrasted with normal television commercials because traditional commercials normally do not solicit a direct immediate response from the viewer, but instead try to brand their product in the market place. The facility is rented on a per diem basis usually by the marketer who provides the script, copy, actors and related personal for the production of the infomercial. The facility will also serve as a pre/post production facility for Belltower's current films under development or production. The company sees the potential for multiple revenue streams as the trend continues upward while more high profile celebrities become involved in this medium of sales and marketing on a regular basis.

The company will release further details as final negotiations come to a close and a definitive agreement is reached.

Belltower Entertainment Corp. is a fully integrated film entertainment company based in Los Angeles with a satellite office in Shanghai, China complemented by strategic production and finance partners throughout the world. Our goal and focus is in securing ownership of film projects to be developed and packaged in-house, which attract premier talent from both behind the camera and in front of it, while keeping costs down through tax friendly production territories and other soft money avenues. Belltower creates favorable studio participation for distribution and P&A funding with critically acclaimed screenwriters and top talent attachments.

With a focus on Asia and Latin America, Belltower is strategically positioned to produce high quality content at cost-effective budgets while maximizing profit margins and upside potential for both the company and its shareholders by retaining control and ownership of its feature film projects.

This release may contain statements that are forward-looking. Such statements are made based upon current expectations that are subject to risk and uncertainty. Belltower Entertainment Corp. does not undertake to update forward-looking statements in this news release to reflect actual results of and changes in assumptions or changes in other factors affecting such forward-looking information. The actual future plans and results of the company could differ significantly from such forward-looking statements.

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