SCOTTSDALE, Ariz., Jan. 6, 2014 /PRNewswire/ -- Today, the
Daily Mail UK reported three deaths were linked to energy drinks
being mixed with alcohol. This is a dangerous combination and
the only company creating a healthy alternative is Scottsdale, AZ based company NOHO, Inc.
(OTCBB: DRNK) with NOHO Gold, a premium lifestyle beverage
as well as a universal cocktail mixer.
"Consumers are starting to understand the dangers of energy
drinks," says Jay Grdina, CEO of
NOHO. "After numerous deaths from energy drinks as a stand alone
beverage and now new deaths directly linked to energy drinks mixed
with alcohol, it's just a matter of time before new regulations
start to surface."
NOHO Gold is in a category of its own as it's a refreshing
beverage with a sparkling, light-ginger flavor that is completely
caffeine and energy ingredient free. Designed as a healthy mixer
alternative, NOHO Gold allows alcohol consumers the ability to reap
its benefits without the dreaded morning-after effects, whether one
is a light drinker or leads a socially-active lifestyle. This is
not something other mixers like caffeinated energy drinks provide
as everyone knows the health risks that energy drinks pose when
mixed with alcohol, those risks can be deadly.
"Why would anyone drink stimulants if they want to live a
healthy lifestyle?" said Dr. David
Galardi, one of the world's leading pharmacists. "NOHO Gold
represents the latest thinking that brings the body back into a
natural balance, helping you boost your body naturally by
supporting your use of carbohydrates, proteins and fats; all in a
refreshing, safe and healthy drink."
The highly sophisticated NOHO Gold was developed with two
purposes in mind, to be the perfect sipper to help hydrate and
enhance the body with vitamins and nutrients and as a premium
universal mixer that mixes well with a multitude of alcoholic
beverages. It also has a flavor profile that consumers like
and that does not change the taste of your drink. Furthermore, it
fortifies and helps the body prevent hangovers.
"As a club owner I am always on the lookout for the newest,
hottest products and because NOHO is not an energy drink, we can
feel good about offering it to our customers as a healthy
alternative without sacrificing taste." said Steve Masonheimer, owner of Fatty's Bar in
Boise, ID. "With NOHO, there's no
more worry about the risks associated with mixing energy drinks and
alcohol. It tastes great and comes packed with vitalizing
nutrients and pick me up without the all too common
bitter aftertaste."
NOHO has rapidly expanded over the past year. In September, they
announced their national distribution deal with the nation's
leading distributor, Southern Wine & Spirits, and in December,
NOHO revealed their expansion deal to distribute to all Light Group
properties in Las Vegas and
Miami.
About NOHO – Premium and Functional Lifestyle
Beverage
Distributed by Dolce Bevuto, Inc., a wholly owned
subsidiary of NOHO, Inc., NOHO "The Hangover Defense" 2 oz. shot
and NOHO "Premium Lifestyle Beverage" Gold 8.4 oz. can, are
category leaders and changing how consumers support their active
and social lifestyles. The NOHO 2 oz. shot is the #1 selling
hangover prevention shot on the market that helps you love your
body by protecting it from the adverse effects of alcohol. NOHO
comes in the form of a two shot combination, one shot to be taken
prior to your first alcoholic beverage and one after your last, and
is packed with essential nutrients and vitamins, and NO energy
components making it just as healthy as it is reliable.
For additional information on NOHO please visit
www.nohodrink.com and follow NOHO on twitter at
www.twitter.com/nohodrink.
SOURCE NOHO, Inc.
