SCOTTSDALE, Ariz., March 31, 2014 /PRNewswire/ -- Scottsdale,
AZ based company NOHO, Inc. (OTCQB: DRNK) announced today that they
have signed a partnership deal with Early Light Industrial to form
NOHO Asia. This exclusive partnership agreement will allow NOHO to
now distribute its premium and functional lifestyle beverages
throughout Asia – including
Hong Kong, Macau, Singapore, Taiwan and main land China. Early Light is the largest manufacturer
of toys in the world manufacturing for companies such as
Mattel and Hasbro as well as a significant player in the
consumer products sector. The company was founded by current CEO
and chairman, Dr. Francis Choi. In
January of 2014, Dr. Francis Choi
was listed on Forbes Magazine's "Hong
Kong's 50 Richest of 2013" at number 13, with a net worth of
$3.3 Billion. He is a self-made
billionaire and highly respected in many industries.
"I was extremely excited when Early Light Industrial came to
NOHO, Inc. to create a joint venture," says Jay Grdina, CEO of NOHO, Inc. "Teaming up with a
successful businessman like Dr. Francis
Choi and a stellar company like Early Light Industrial
reinforces that we have created a must-have product in the
functional lifestyle beverage category. NOHO's products are in
demand and Early Light sees the value of bringing it oversees to
Asia."
Second to no other product currently available in the premium
and functional lifestyle categories, NOHO's rapid growth within the
marketplace can be attributed to the vast consumer demand for its
popular 2 oz. shot "The Hangover Defense," as well as its newest
product offering, NOHO Gold, a healthy premium mixer that is
lighting up the nightclub, bar and restaurant scene at an
incredible rate. Entirely caffeine and energy free, NOHO's products
appeal to individuals with socially active and physically fit
lifestyles by helping to protect one's body from the adverse
effects of alcohol consumption.
"We are delighted to partner with NOHO, Inc. to expand their
business in China, Hong Kong, Macau, and Singapore," says Dr. Francis Choi Chee Ming, Chairman of Early Light
Industrial. "In the past few years, the economic growth and the
change in lifestyle in these areas resulted in increasing demand
for beverage products like NOHO. We believe these market
expansions will provide greater sales opportunities for us."
Packaged in a striking 8.4 oz. aluminum gold can, NOHO Gold is
only 30 calories per serving and is a fantastic refreshing beverage
with a sparkling, light-ginger flavor that allows consumers the
ability to reap its benefits without the health risks associated
with mixing energy drinks and alcohol. NOHO has rapidly expanded
over the past year. In September, they announced their national
distribution deal with the U.S.' leading distributor, Southern Wine
& Spirits, and in December, NOHO revealed their expansion deal
to distribute to all Light Group properties in Las Vegas and Miami. Distribution is expanding every month
both nationally and internationally and NOHO will soon be available
worldwide.
About NOHO – Premium and Functional Lifestyle
Beverage
NOHO "The Hangover Defense" 2 oz. shot and NOHO "Premium
Lifestyle Beverage" Gold 8.4 oz. can, are category leaders and
changing how consumers support their active and social
lifestyles. The NOHO 2 oz. shot is the #1 selling hangover
prevention shot on the market that helps you love your body by
protecting it from the adverse effects of alcohol. NOHO comes in
the form of a two shot combination, one shot to be taken prior to
your first alcoholic beverage and one after your last, and is
packed with essential nutrients and vitamins, and NO energy
components making it just as healthy as it is reliable.
For additional information on NOHO please visit
www.nohodrink.com and follow NOHO on twitter at
www.twitter.com/nohodrink.
SOURCE NOHO, Inc.
