FERL Fearless Films Inc (CE)

Paw4mance® Pet Products International Inc. (OTC Pink:PAWP) (the Company) is pleased to announce the planned expansion of its Toronto Operations. The Economy is slow, but the pet industry is booming! According to the latest numbers from the American Pet Products Association (http://www.americanpetproducts.org/press_industrytrends.asp) the U.S. alone will spend an estimated $55.3 Billion Dollars on their pets in 2013, of that number over $20 Billion Dollars will be represented by the pet food sector. "Though families cut back on their overall spending during the recession and ate out at restaurants less, their spending on pet food remained constant"*. Paw4mance® has formulated a "holistic" dog food blend that has breeders and pet owners alike requesting it for their "furry friends". Unlike other wheat based dog foods, "Our product is a healthy alternative to the highly marketed far lesser quality foods," stated Dennis dos Santos, President of Paw4mance®. "Furthermore we will continue to roll out our product line in 2013 by contacting distributors and retailers alike."

The Company's offices, located at 259 Edgeley Blvd, Unit 2 in Vaughan, Ontario will continue to serve as the Hub of administrative, sales and order processing activity. The Company plans to grow revenue by a combination of product line extensions, marketing programs and sales force expansion.

In addition to its exclusive holistic pet foods, the Company plans to add to its assortment of available Pet Products by adding non-food products such as grooming aids, leashes and other accessories. The Company will be expanding its e-store operation to include on-line ordering with home delivery service within 24 hours within selected Metropolitan areas.

To boost market awareness, the Company intends to launch an advertising program designed to extend the customer base from the current Greater Toronto area concentration to other cities in South/Central Ontario. Marketing channels will include social media as well as traditional print advertising delivered to the door.

To capitalize on the expanded marketing programs, the Company plans to increase its sales force to reach potential customers in person, supplemented by an in-house telemarketing program. Direct selling efforts will target high-rise buildings with a significant concentration of pet owners as well as locations where off-leash pets are permitted.

Data sources and notes

• Food total is based on PFI research consultant Davenport Co, BCC, Inc. plus Packaged Facts U.S. Pet Market Outlook 2011-2012, and IBIS World 2012 Pet Food Analysis, Dillon Media February, 2012 trends report and Fountain Agricounsel 2011 - 2012 Situation Analysis Report, BCC 2011 Report on Pet Care Products and Services  
• * http://economy.money.cnn.com/2013/05/21/pet-spending/

The Company's Business:

Paw4mance® Pet Products International Inc., through its subsidiary, distributes treats, toys, accessories and hygiene products. Paw4mance® was founded in 1993, to develop and distribute a naturally preserved (chemical free) holistic high end kibble free of artificial flavours, colourings, and purposely added fillers that offers superior value than current brands on the market. Originally based in Ontario Canada, 2011 marks the Company's expansion into the United States as well as other key markets. Currently, the Paw4mance® umbrella contains and operates the following brands: Paw4mance® holistic pet food (available in Canada) and the soon to be released MOJO® brand of holistic pet products. With several brands, products and services currently in development, the Company is striving to position itself as a global leader in the Pet food and pet services industry.

Visit us at: www.paw4mance.com

The Company trades on the OTC Pink tier of the OTC market. Investors can find Real-time quotes and market Information for the Company on: http://www.otcmarkets.com/stock/PAWP/quote

Forward-Looking Statements

Certain statements contained in the press release above are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. The Company cannot guarantee its future results, levels of activity, performance or achievements. The Company disclaims any obligation or intention to update any forward-looking statement.

CONTACT: Paw4mance(R) Pet Products International Inc.
         Dennis dos Santos, President & CEO, 905-738-1997
         info@paw4mance.com, www.paw4mance.ca
         twitter: paw4mance pet@paw4mance