PARIS, October 9 /PRNewswire-FirstCall/ -- Falken Industries Ltd - Clean Plus(R) Product Group's newly redesigned Premium Auto Care line will be making its worldwide appearance at Equip Auto 2007, a leading international exhibition attended by the entire automobile industry in Paris, France. Clean Plus(R) is a pioneer in expanding the market for auto care by delivering products produced to the standards of the most demanding car enthusiast but made accessible to the everyday driver or car owner. The product lines attract new users to auto care, such as women and convenience-oriented men. Clean Plus(R) products are packaged in distinctive, inclusive, and welcoming designs that do not intimidate or confuse potential buyers. Product lines are streamlined and positioned to sell. The products are manufactured to quality standards that can satisfy the toughest critic. Significant changes to the Clean Plus(R) Premium design include: - A new high performance trigger spray with both of the Clean Plus(R) colors, white and blue. This addition brings more attention to the logo. - New larger label photos with a higher resolution that emphasizes the top quality of the Premium line. - In order to increase brand recognition, the wet wipe packaging has been adjusted to visually correspond with the bottles. - An instructive group of icons has been incorporated in the label design. The icons guide the user through the various steps in auto care and simultaneously alert the customer to other Clean Plus(R) auto care products. However, the biggest change of all might be the Clean Plus(R) logo itself. Julien Libersat, Clean Plus(R)'s Creative Team Manager and winner of two Addy awards (American Advertising Federation), stated, "We have removed the black from our old deep blue logo, bringing a bit more fun and lightness to the brand. This lighter blue is the least 'gender specific' color, appealing to both men and women. In practical terms, it means greater uniformity in printing, labeling and reproduction." Helle Madso, Executive-Vice President- Europe, added, "Equip Auto 2007 is the perfect venue to showcase our Premium line's new look. We are looking forward to introducing it to both current and potential clients alike." The Clean Plus(R) family of products includes both consumer and professional lines. Clean Plus(R) "Premium" is a high-end auto care line with one of the largest range of wet wipe products. Bianci(R) is a mid-ranged, hypermarket auto care line. Clean Plus(R) Professional Auto Care is professional auto care for garages, body shops, and showrooms. Handyman(R) is a DIY hand care line. Clean Plus(R) Professional is an industrial line of cleaning products. All products will be present at the show. EQUIP AUTO is the world's leading automotive trade show. It takes place October 15th to October 20th 2007 at the Parc d'Expositions Paris-Nord (Villepinte, France). About Falken Industries Ltd: Falken Industries Ltd. (OTC:FLKI) is a leading developer, manufacturer, and marketer of innovative wet wipe products with 80,000 square feet production facilities in France. Its core product group is the leading Clean Plus(R) brand of high performance products - http://www.cleanplus.com/ Disclosure: This press release includes statements that may constitute "forward-looking" statements, usually containing the words "believe", "estimate", "project", "expect" or similar expressions. These statements are made, to the extent relevant, pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, acceptance of the Company's current and future products and services in the marketplace, the ability of the Company to develop effective new products and receive regulatory approvals of such products, competitive factors, dependence upon third-party vendors, and other risks. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release. Contact: Rishard Lebbe Falken Industries Ltd. 146, rue du Chateau Paris 75014 FRANCE Tel. +33-(0)1-45-42-19-16 Email: DATASOURCE: Falken Industries Ltd. CONTACT: Contact: Rishard Lebbe, Falken Industries Ltd., 146, rue du Chateau, Paris 75014 FRANCE, Tel. +33-(0)1-45-42-19-16, Email:

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